• Create, manage and optimize paid media campaigns for clients across a variety of industries on Google, Bing, Meta, and other ad networks aligned with their established paid media goals • Monitor the pacing of paid media campaigns to ensure no under or over delivery. • Analyze the performance of paid campaigns to develop and implement proactive and reactive strategies to continually improve performance • Track and report performance metrics of paid marketing campaigns for internal and external stakeholders • Effectively communicate what is happening in the campaigns, why it’s happening and what we’re doing about it to continually improve performance to internal and external stakeholders • Conduct and communicate competitive client research and develop and implement offensive and defensive strategies to position clients in front of their competitors through paid media campaigns • Provide recommendations to necessary stakeholders on landing page optimizations and strategies to improve paid media performance • Keep up to date with paid media best practices and planning and research tools • Collaborate with Paid Media Operations team on new account and/or new campaign launches • Provide support to internal stakeholders as it relates to relevant paid media requests • Other duties as assigned by management

• Lead all performance marketing and direct response advertising activities across the company and its portfolio of brands • Oversee the strategy and investment of a large-scale, multi-channel marketing budget, ensuring maximum revenue generation while lowering customer acquisition costs • Drive performance across all major direct response channels including paid search, paid social, programmatic, direct mail, affiliates, and lead buy • Advance marketing performance through sophisticated campaign management, structured experimentation frameworks, advanced attribution models, and AI-enabled optimization techniques • Lead the development and testing of innovative creative approaches including AI-generated creative, dynamic creative optimization, and emerging direct response formats • Lead and develop a high performing team of performance marketers, analysts and channel specialists while building a strong culture of accountability, experimentation, and continuous improvement • Build and manage strategic relationships with external advertising agencies while continuously evaluating the optimal balance of in-house capabilities and external partners • Partner closely with brand marketing leaders to execute a coordinated, full-funnel marketing strategy that integrates brand and performance initiatives • Deliver clear reporting and insights on marketing performance, investment efficiency and growth opportunities to senior leadership and the board • Serve as a senior enterprise leader contributing to company strategy, growth planning and operational decision making • Champion a culture of performance, experimentation, accountability and continuous improvement across the marketing organization

• Set up, manage, and optimize **Google Ads and Meta (Facebook & Instagram) campaigns;** • Monitor campaign performance and continuously improve results based on data; • Track conversions, ROI, and key performance metrics; • Ensure campaigns are aligned with lead generation goals; • Use **Google Analytics and ad platform data** to evaluate campaign success; • Identify trends, insights, and opportunities for optimization; • Provide performance updates and recommendations; • Plan and execute **social media posting** (primarily Meta platforms); • Maintain consistent brand presence and engagement; • Make outbound calls to past clients to request **Google reviews;** • Communicate clearly and professionally in English; • Follow scripts and workflows when reaching out; • Follow structured processes and workflows; • Work independently with minimal supervision; • Manage tasks efficiently in a remote environment;

• Manage approximately 20 paid media client accounts • Set up, configure, and optimize Google Ads and Facebook/Meta campaigns • Create ad headlines and copy aligned with brand messaging and campaign goals • Execute bid management and budget allocation across campaigns • Monitor performance and implement data-driven optimizations • Pull and analyze campaign reports from ad platforms • Present performance insights and recommendations to account managers and clients • Conduct keyword research for paid media targeting across Google Ads and Facebook • Differentiate between paid media keyword strategies and SEO approaches • Collaborate with account managers to implement strategic direction into campaign execution • Identify high-performing keywords and audience segments • Write compelling ad copy and headlines based on brand guidelines • Use platform tools to incorporate creative assets into campaigns • Leverage AI tools to support copywriting and creative development • Provide feedback to designers on campaign asset requirements • Identify underperforming campaigns and recommend optimizations • Suggest budget adjustments based on performance data • Communicate campaign status, insights, and recommendations to stakeholders • Support budget increase recommendations with data-backed justification • Create and schedule blog posts aligned with paid media campaigns • Ensure alignment between paid media messaging and organic content • Repurpose ad messaging into long-form content • Suggest blog topics based on performance insights and audience behavior • Write content that supports overall campaign strategy • Partner with account managers on campaign strategy and execution • Collaborate with designers on creative assets and campaign needs • Work with organic content teams to ensure consistent messaging • Participate in client calls to present performance and insights