• Marketing Process Architect: You are responsible for the end-to-end automation of our marketing processes. Your goal is to minimize manual operational effort in performance marketing through intelligent workflows. • Strategic Backlog Management: You will conduct deep-dive analyses of our existing marketing landscape, identify inefficiencies, and maintain a prioritized backlog for continuous process optimization. • Roadmap Owner: Working closely with stakeholders, you will develop a technical roadmap for marketing automation and implement it independently—from initial concept to go-live. • Data-Driven Performance: You will link inventory data with first-party user data to build highly personalized, automated campaign workflows that measurably increase our efficiency. • Interface Management: Acting as a 'technical translator,' you will work closely with BI, IT, and our shareholders to seamlessly integrate marketing tools into our system landscape. • Tech-Stack Evolution: You don't just use existing tools (Scripts, Channel Managers, Product Feeds), but you actively evolve them—specifically by integrating AI-driven processes (LLMs, Agents) for content creation or bid management. • Performance Monitoring & Sparring: You will monitor performance metrics across all channels and proactively derive optimization measures, which you will coordinate directly with your manager.

• Analyze and map data from legacy systems to new target systems • Develop and implement comprehensive data conversion plans aligned to project requirements • Design and execute data validation and testing processes to verify data accuracy and completeness • Ensure data quality and integrity throughout all phases of the data conversion lifecycle • Collaborate with LDWF stakeholders and OTS technical teams to define and prioritize data conversion requirements • Provide technical knowledge transfer, training, and documentation to OTS and LDWF agency staff for all requested work • Participate in team meetings and design sessions • Cooperate with LDWF's Technical Architect and OTS technical teams to ensure compliance with OTS standards for state applications • Perform data profiling, normalization, and error handling activities

• Own pipeline generation targets, including meetings booked, pipeline created, and cost per opportunity • Define and prioritize target segments and campaign focus areas based on pipeline performance and opportunity size • Design and execute focused, segment-specific campaigns tied to defined ICPs and buying moments • Develop and refine high-converting offers that drive engagement and accelerate sales conversations • Own messaging effectiveness and value proposition clarity across campaigns • Build and scale outbound-driven demand in close partnership with SDRs • Oversee paid acquisition efforts with a focus on high-intent demand capture and measurable ROI • Own landing page strategy and conversion rate optimization • Establish and manage a clear demand generation operating cadence, including weekly performance reviews • Identify and implement opportunities to improve efficiency and performance across the demand generation funnel

• Own and Execute Paid Social Growth Strategy • Develop, implement, and optimize a full-funnel paid social strategy across Meta, TikTok, Snap, Reddit, X, and emerging channels. • Manage and scale multi-million dollar budgets while improving customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV). • Drive incremental customer acquisition while maintaining efficiency, ensuring campaigns are scalable and profitable. • Optimize Campaigns, Budgets & Creative to Maximize Growth • Continuously analyze performance metrics and translate insights into actionable optimizations. • Leverage media mix modeling and incrementality testing to understand channel impact. • Work closely with the Performance Creative team to develop and test high-converting ad creatives across static, video, and UGC formats. • Conduct audience segmentation and targeting experiments to scale high-LTV cohorts. • Build and Execute a Robust Testing Roadmap • Define a structured A/B testing roadmap for campaign creative, audience strategies, bidding strategies, ad formats, and other key performance drivers. • Partner with Growth Product and CRO teams to develop and test landing pages that improve conversion rates. • Explore new automation, AI, and machine learning tools for real-time optimization. • Cross-Functional Collaboration for Growth • Work with Brand, Product, Tech, and Data Science teams to align paid social strategies with the overall growth vision. • Collaborate with Performance Creative to drive data-driven storytelling that resonates with CookUnity’s target customers. • Partner with the CRM team to ensure new customers transition seamlessly into the lifecycle journey for retention. • Stay Ahead of Industry Trends & Advise Leadership • Monitor platform updates, policy changes, and new advertising features across Meta, TikTok, Snap, and others. • Bring innovation into CookUnity’s paid social approach, identifying emerging trends, betas, and AI-driven tools that can drive efficiencies. • Report key findings and strategic recommendations to senior leadership, ensuring CookUnity remains ahead of competitors.