PiNCAMP

• Du erstellst eigenständig Newsletter, die mehr sind als nur E-Mails • Vom packenden Betreff, der Neugier weckt, bis zum klickstarken Call-to-Action – du schaffst Erlebnisse, die unsere Community begeistern und zum Handeln inspirieren • Du pflegst Inhalte in unser CRM-Tool ein, übernimmst die Selektion der Kontakte und bereitest den Versand vor • Du testest verschiedene Layouts, Bilder und Texte, gehst den Dingen auf den Grund und findest heraus, was die Menschen wirklich bewegt • Vor dem „Senden“-Button checkst du Links, Darstellungen auf verschiedenen Endgeräten und die korrekte Segmentierung • Du unterstützt bei der Auswertung der Performance (z. B. Öffnungs- und Klickraten) und leitest daraus analytisch fundierte Optimierungsvorschläge ab

• Marketing Process Architect: You are responsible for the end-to-end automation of our marketing processes. Your goal is to minimize manual operational effort in performance marketing through intelligent workflows. • Strategic Backlog Management: You will conduct deep-dive analyses of our existing marketing landscape, identify inefficiencies, and maintain a prioritized backlog for continuous process optimization. • Roadmap Owner: Working closely with stakeholders, you will develop a technical roadmap for marketing automation and implement it independently—from initial concept to go-live. • Data-Driven Performance: You will link inventory data with first-party user data to build highly personalized, automated campaign workflows that measurably increase our efficiency. • Interface Management: Acting as a 'technical translator,' you will work closely with BI, IT, and our shareholders to seamlessly integrate marketing tools into our system landscape. • Tech-Stack Evolution: You don't just use existing tools (Scripts, Channel Managers, Product Feeds), but you actively evolve them—specifically by integrating AI-driven processes (LLMs, Agents) for content creation or bid management. • Performance Monitoring & Sparring: You will monitor performance metrics across all channels and proactively derive optimization measures, which you will coordinate directly with your manager.

• Serve as the primary ambassador for campsite partners, handling inquiries across email, phone, and digital channels • Create and manage new campsite listings in close collaboration with internal teams • Ensure a smooth onboarding experience and drive partner activation processes • Provide active support to partners during the onboarding phase • Maintain high-quality campsite data and content in cooperation with the Product Data team • Monitor and optimize booking availability to maximize conversion rates and partner satisfaction • Identify and resolve technical or operational issues that affect bookability

• Lay the foundation for PiNCAMP's continued growth • Play a decisive role in achieving the mission to build the number-one camping marketplace in Europe • Lead a specialized team of marketing experts to elevate customer acquisition • Manage paid marketing accounts with a focus on maximum automation • Drive partnership marketing by managing affiliate agencies and directly handling key partnerships • Deepen acquisition-side collaboration with shareholders ADAC, ANWB, and TCS • Break down silos between disciplines and work closely with the Retention team to optimize Customer Lifetime Value (CLV) • Leverage interfaces with Product, BI & Data to firmly embed automation, AI, and data-driven marketing across the organization • Serve as the primary lead for the B2B Tribe in achieving media traffic targets

• Translate product ideas into wireframes and prototypes using Figma • Design polished UI solutions • Develop user-centered solutions together with product managers and developers • Support the team with ad-hoc design tasks, e.g., creating icons, visuals, or presentation materials