• Own and Execute Paid Social Growth Strategy • Develop, implement, and optimize a full-funnel paid social strategy across Meta, TikTok, Snap, Reddit, X, and emerging channels. • Manage and scale multi-million dollar budgets while improving customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV). • Drive incremental customer acquisition while maintaining efficiency, ensuring campaigns are scalable and profitable. • Optimize Campaigns, Budgets & Creative to Maximize Growth • Continuously analyze performance metrics and translate insights into actionable optimizations. • Leverage media mix modeling and incrementality testing to understand channel impact. • Work closely with the Performance Creative team to develop and test high-converting ad creatives across static, video, and UGC formats. • Conduct audience segmentation and targeting experiments to scale high-LTV cohorts. • Build and Execute a Robust Testing Roadmap • Define a structured A/B testing roadmap for campaign creative, audience strategies, bidding strategies, ad formats, and other key performance drivers. • Partner with Growth Product and CRO teams to develop and test landing pages that improve conversion rates. • Explore new automation, AI, and machine learning tools for real-time optimization. • Cross-Functional Collaboration for Growth • Work with Brand, Product, Tech, and Data Science teams to align paid social strategies with the overall growth vision. • Collaborate with Performance Creative to drive data-driven storytelling that resonates with CookUnity’s target customers. • Partner with the CRM team to ensure new customers transition seamlessly into the lifecycle journey for retention. • Stay Ahead of Industry Trends & Advise Leadership • Monitor platform updates, policy changes, and new advertising features across Meta, TikTok, Snap, and others. • Bring innovation into CookUnity’s paid social approach, identifying emerging trends, betas, and AI-driven tools that can drive efficiencies. • Report key findings and strategic recommendations to senior leadership, ensuring CookUnity remains ahead of competitors.

• Plan, build, and execute paid media strategies across Meta Platforms (Facebook & Instagram) and Google (Search, Display, YouTube), aligned with business goals and KPIs. • Conduct in-depth audience, keyword, and competitor research to identify growth opportunities and inform campaign structure and targeting. • Manage end-to-end campaign setup including account structure, audience segmentation, bidding strategies, placements, and ad formats. • Continuously optimise campaigns through bid adjustments, budget reallocation, audience refinement, and creative testing to improve performance and efficiency. • Analyse campaign performance using tools such as Google Analytics, platform dashboards, and third-party tools to extract actionable insights. • Collaborate with creative and content teams to develop high-performing ad creatives, including copy, static assets, and video variations. • Implement and maintain accurate tracking using pixels, conversion APIs, and tags via tools like Google Tag Manager, ensuring proper attribution and data integrity. • Prepare detailed reports on campaign performance, highlighting trends, insights, and strategic recommendations for internal teams or clients.

• Designing high-impact social media ads and Google Display Ads that drive engagement and conversions • Collaborating closely with Account Managers to follow design briefs from clients and ensure their vision is accurately represented • Working with the performance media team to create visually compelling digital marketing materials • Assisting with the design and development of landing pages, websites, and other digital assets to ensure a cohesive brand experience • Creating and enhancing PowerPoint presentations, infographics, and other visual content for internal and client-facing use • Conducting research and staying up-to-date with design trends and best practices to continually elevate our creative output • Ensuring all designs adhere to brand guidelines and meet the highest standards of quality and effectiveness

• Develop, launch, and manage Forbright Bank’s paid search, paid social, and display advertising strategies for its digital banking products  • Optimize paid media campaigns to meet and/or exceed performance marketing goals through channel-specific levers, including but not limited to copy changes, keyword expansion, bid adjustments and automation, budget allocation, a/b testing, placement testing, etc.  • Partner with our Martech, Data, and Analytics teams to enhance our tagging and tracking  • Develop/improve daily, weekly, and monthly reporting to capture data and insights required for daily analysis, efficient campaign management, and regular communication   • Maintain/enhance partnerships with third party vendors to unlock growth and insights   • Collaborate with cross-functional teams to develop audience targeting strategy  • Provide regular reports and feedback to the Marketing and Digital Banking team, offering insights into media performance and advocating for necessary support to enhance campaign performance  • Assist with the development and execution of paid media test and learn roadmap and regularly analyze and report out on results  • Handle trafficking and QA support for campaign launches and campaign changes  • Manage campaign pre-launch and post-launch documentation in accordance with control procedures  • Identify and help establish new traffic source opportunities, both directly with media publishers and new ad networks   • Collaborate with creative resources to provide feedback on creative assets, specifically providing guidance on paid media best practices for creative  • Oversee and manage paid media campaign budget pacing  • Stay updated with search, social, and display trends, tools, and best practices to continuously refine paid media strategy  • Perform other duties as assigned