Role Description As a Brand Strategist, you will translate client objectives into innovative brand strategies that create mutual value for our company and our CPG clients. You will be a master storyteller, using your deep understanding of consumer behavior, market trends, and our company's research capabilities to craft compelling brand narratives and strategies. Your industry acumen and creative thinking will empower our clients with actionable insights and advocate for our company's research offerings throughout the CPG landscape. This position reports to the Sr. Brand Strategist. This role offers the opportunity to partner and shape the trajectory of leading CPG companies, leveraging cutting-edge market research to drive innovation and growth in an evolving space. Job Duties & Responsibilities - Collaborate closely with clients to understand their business challenges, identify growth opportunities, and provide perspective on how they can capitalize on industry trends. - Partner with Sales to drive understanding of how manufacturers can leverage SPINS’ suite of solutions to achieve their marketplace goals. - Assess the financial impact of client investment with SPINS, ensuring alignment with ROI objectives. - Inspire colleagues and clients through data-driven storytelling and engaging presentations, delivering inspiring presentations to foster engagement. - Serve as a trusted advisor, both internally and externally, by offering thoughtful, future-focused predictions and analysis for brand and category advancement across the dynamic CPG space. - Act as a liaison between Sales, Operations and Marketing to ensure clear communication and the availability of collateral for go-to-market initiatives. Qualifications - 3+ years of experience in a client facing role. - Background in Consulting, Market Research, Consumer Insights or Category/Brand Management. - Proficiency in PowerPoint and Excel. - Proficiency with SPINS, Circana, or Nielsen Data. - Intellectual curiosity with an interest in CPG market dynamics and consumer behavior. - Passion for the CPG Industry (Food, Beverage, Beauty and VMS). - Excellent communicator and comfortable working at varying levels of senior leadership. - Ability to manage multiple projects in a fast-paced environment, ensuring timely and quality delivery. Requirements - Applicants must be authorized to work for any US employer. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Benefits - We embrace hybrid work options so that you have the flexibility to create a work/life balance that actually works! - Each employee is allotted paid time to use to volunteer with an organization of their choice and charitable donations are matched. - Semi-annual company-wide employee survey that is used to shape company programs, perks, and culture. The SPINS Way - Direct – We communicate with clarity, honesty and respect in all situations and embrace opportunities to provide solution-oriented feedback. - Determined – We are committed to overcoming all obstacles to achieve results. We adapt to change, seek opportunities to learn and rapidly translate that learning into action. - Passionate – We go above and beyond to help our partners achieve their goals. We challenge assumptions and are comfortable forging new paths. - Collaborative – We leave our egos at the door, believing that working together we will produce an outcome that’s greater than each individual contribution.

Build and lead a high-performing sales team to exceed revenue goals, develop and implement go-to-market strategies, and establish the brand's presence in the sync and brand partnership community through impactful marketing initiatives.

Role Description TD&I is seeking a creative and detail-oriented Brand Marketing Specialist to manage our digital presence. In this remote role, you will be the voice and visual architect of our brand, responsible for maintaining our company website and building a compelling narrative across social media platforms like LinkedIn and Facebook/Meta. Key Responsibilities - Website Maintenance: Perform regular updates and technical upkeep of the TD&I website; utilize entry-level CSS/HTML knowledge to ensure a seamless user experience. - Social Media Management: Develop and execute a consistent posting schedule across Facebook/Meta and LinkedIn to increase brand awareness and engagement. - Brand Storytelling: Craft compelling narratives that align with company values through high-quality written and visual content. - Visual Design: Create professional layouts and graphics for digital and print use, applying strong principles of typography, color theory, and composition. - Resource Management: Support general administrative tasks, including volunteer management and coordinating printing/copier needs when necessary. Qualifications - Graphic Design Excellence: High proficiency in design fundamentals, including layout, creative thinking, photography, and visual communication. - Technical Foundation: Basic understanding of HTML and CSS for website development. - Communication: Exceptional written and verbal communication skills; ability to brainstorm and present ideas effectively. - Operational Savvy: Strong time management, multitasking, and prioritization skills. Must be a self-starter comfortable with independent remote work. - Integrity: Ability to handle sensitive information with strict confidentiality. Preferred Background - Experience in design management or marketing. - A portfolio demonstrating strong attention to detail and creative decision-making. - Background in customer service or volunteer coordination.

Role Description Professional bicycle mechanic with a Specialized obsession and a vast knowledge of bicycles and electric bicycles. Does the idea of increasing bike and electric bike education, brand awareness and rider engagement get you pumped up? Do you love being in the field with the riders? Do you want to be part of a team that is cohesive and dynamic? If so, saddle up. How You’ll Make a Difference - Passion for riding - Activate rider facing demo and events in your region that drive riders to retail - Find the riders, get them on Specialized and drive them to retail - Work with the entire team to elevate the rider experience of the brand - Coordinate logistics with Field Sales team to drive Retailer Education - Coordinate with multiple teams across Specialized to bring the best experience to the rider - Coordinate with USA Brand Development, Experience and Marketing team across all USA Activations - Report on the results of your efforts - Maintain the assets that you are provided with: Demo Fleet, Truck and Trailer - Meet goals set annually to increase rider awareness and drive sell through at Retail - Support the Specialized business and riders throughout the USA field Qualifications - Positive, opportunity-seeking mindset - you see every challenge as an opportunity and find the silver-lining - Charismatic and authentic presentation abilities – a natural communicator, both written and oral - Ability to understand the consumer and drive initiatives based on observed trends - Understand powersports events and/or industry - Excellent organization and time management skills; able to balance and prioritize multiple projects simultaneously with little direction - Demonstrated leadership capability, including ability to motivate, lead, negotiate and influence, especially when collaborating with cross-functional teams - 5+ years within the industry, Excellent Mechanical Abilities. Building/tuning bikes, Hydraulic-Brakes, Suspension, Wheel-Truing etc. - Manage schedule - Weekend and evening events are mainstay of the schedule - Love of travel and van life - Motivated flexibility to roll to the needs of the region Requirements - Partner with Business Development Managers (BDMs) and Sales - Align demo/experience plans to revenue targets and sell-through goals - Support sales pipeline by creating demand with rider activations - Participate in retailer business reviews and territory planning - Share field insights and product feedback to influence assortment decisions - Deliver structured retail training programs on product, selling, and customer experience - Launch and onboard retailers to run premium demo programs - Teach staff how to convert demo riders to bike and equipment sales - Facilitate training on Specialized tools (Ride App, Ecosystem, SMB, RM) - Reinforce merchandising standards that align with premium brand experience - Plan and execute retailer ride experiences, demo days, regional activations and brand events - Develop activation calendars based on retail priorities and NPI launches - Organize event logistics, registration, safety planning, land access, and compliance - Manage demo fleet deployment - Electric training, Call to Recycle knowledge and training, tech education and training, warranty education and training, rider facing feedback - Represent the brand at rides, races, community engagements, and consumer events - Build community influence through partnerships with local ride groups, trail orgs, and ambassadors - Support retailer community-building efforts that drive rider engagement and loyalty - Support local media and content opportunities by working with marketing and comms teams - Track demo participation, rider journey, follow-up, and retail conversion - Report fleet utilization, asset condition, and maintenance planning - Provide monthly business dashboards to Sales and BX leadership - Maintain rider opt-in database growth through event participation - Align with Sales, Marketing, Logistics, Service, Product, and Experience Center teams - Represent field insights for GTM (go-to-market), product launches, and retail programs - Share competitive insights based on market feedback Benefits - Competitive pay with annual performance-based reviews for continued growth and recognition - Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included) - Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP) - Dental and Vision plans - 401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company - Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance - Employee Assistance Program that provides access to individualized mental well-being care - Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off - 14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents, plus a Specialized bike for your new baby - Up to $9,000 annually in Career Development & Degree Assistance - Up to $250 annually in Fitness & Wellness Reimbursement - Industry Pro-Deal Discounts and Perks - Compensation: $70,304 annually