Title: Senior Director, Paid Media Location: New York or San Francisco Employment Type Full time Department Go-to-Market (GTM)Marketing Compensation - $228K – $342K • Offers Equity Job Description: Patreon is a media and community platform where over 300,000 creators give their biggest fans access to exclusive work and experiences. We offer creators a variety of ways to engage with their fans and build a lasting business including: paid memberships, free memberships, community chats, live video, and selling to fans directly with one-time purchases. Ultimately our goal is simple: fund the creative class. And we're leaders in that space, with: - $10 billion+ generated by creators since Patreon's inception - 100 million+ free memberships for fans who may not be ready to pay just yet, and - 25 million+ paid memberships on Patreon today. We're continuing to invest heavily in building the best creator platform with the best team in the creator economy and are looking for a Senior Director, Paid Media to support our mission. This role is based in New York or San Francisco and open to those who are able to be in-office 2 days per week on a hybrid work model. About the Team The Marketing team at Patreon operates as both a traditional marketing organization and an internal creative agency. We lead the development and expression of the Patreon brand-driving awareness, affinity, and growth among creators and fans. Our work spans brand strategy, creator marketing, creative direction, video production, social media, events, and public relations. Together, we craft campaigns and experiences that celebrate creativity, highlight the power of direct fan support, and showcase the diverse voices that make Patreon unique. With a blend of strategic thinking and hands-on execution, the team shapes how the world sees Patreon and how creators connect with their communities. About the Role Patreon's mission is to fund the creative class. As we expand how we help creators grow, we're seeking a Senior Director, Paid Media to develop Patreon's performance marketing strategy and build an in-house paid media capability that can ultimately support creators directly. This role is both strategic and hands-on: you'll shape how Patreon invests in paid channels to drive growth, while also designing a new offering that helps creators access paid media in a way that is effective, ethical, and creator-first. You'll work cross-functionally with Product Marketing, Brand, Product, Engineering, Legal, and Trust & Safety to ensure our approach builds trust with fans, grows creator audiences, and improves creator revenue. About You What We're Looking For - 8+ years of experience in performance marketing, paid media strategy, or media buying, ideally in a tech, platform, or creator-economy context. - Proven track record of developing paid media strategies that drive measurable growth. - Hands-on experience with planning, buying, and optimizing campaigns across key digital channels. - Strong understanding of attribution models, incrementality testing, and growth measurement frameworks. - Ability to build new capabilities from the ground up, balancing strategic vision with tactical execution. - Excellent collaboration skills, with experience partnering across Marketing, Product, Legal, and Trust/Safety functions. - Deep empathy for creators and passion for building trust-driven growth programs. Nice to Have - Experience designing media programs or services that support third-party partners (e.g. creators, small businesses, or customers). - Knowledge of privacy regulations (GDPR, CCPA) and brand safety best practices in paid advertising. - Familiarity with influencer marketing, fan acquisition funnels, and creator monetization models. About Patreon Patreon powers creators to do what they love and get paid by the people who love what they do. Our team is passionate about making this mission and our core values come to life every day in our work. Through this work, our Patronauts: - Put Creators First | They're the reason we're here. When creators win, we win. - Build with Craft | We sign our name to every deliverable, just like the creators we serve. - Make it Happen | We don't quit. We learn and deliver. - Win Together | We grow as individuals. We win as a team. We hire talented and passionate people from different backgrounds because workplace diversity and inclusion is critical to our ability to serve creators worldwide. If you're excited about a role but your past experience doesn't match with every bullet point outlined above, we strongly encourage you to apply anyway. If you're a creator at heart, are energized by our mission, and share our company values, we'd love to hear from you. Patreon offers a competitive benefits package including and not limited to salary, equity plans, healthcare, flexible time off, company holidays and recharge days, commuter benefits, lifestyle stipends, learning and development stipends, patronage, parental leave, and 401k plan with matching. Patreon operates under a hybrid work model, where employees based in office locations are expected to come into the office two days per week, excluding sick time and paid leave. The goal of this policy is to be intentional about the in-person time we spend together to strengthen the feeling of community at Patreon. Candidates hired into remote-eligible roles are not expected to meet the same requirements. At Patreon, we believe in fair and transparent pay. In compliance with New York and California pay transparency laws, we are sharing the expected salary range for this role. The posted salary range is dependent on the location and the level. This range may encompass multiple levels within the role's job family. The final offer will be based on candidate's experience, skills, competencies, and geographic location, aligning with the appropriate job level within Patreon's leveling framework. For remote employees located outside CA and NY, salary may vary based on location and local market conditions.

Demand Generation Specialist Salary: $65,000–$75,000 CAD/year Location: Remote (Canada) Team: Marketing Reports to: Growth Manager (direct report to Senior Marketing Manager) Role type: Individual Contributor About the Role Veem is hiring an experienced Growth Marketing Lead to own our inbound and paid lead generation engine end-to-end. This role is designed for an experienced growth marketer who has built and scaled demand generation programs before and can operate independently with minimal oversight. You will define the lead generation strategy, execute it hands-on, and continuously optimize for qualified pipeline. This is not a people-management role. It is a high-impact individual contributor position with direct visibility to senior leadership. We are intentionally hiring for experience. We expect this person to bring a point of view, proven frameworks, and strong judgment — not to learn demand generation on the job. What You’ll Own Lead Generation Strategy - Define and own Veem’s inbound and paid lead generation strategy for: - SMB and mid-market customers - Fintech, PSP, and platform partners - Translate ICPs into keyword strategies, landing page architecture, and funnel stages - Identify and prioritize the highest-impact opportunities to drive qualified demand SEO, Content, and On-Page Optimization - Own keyword research, clustering, and on-page SEO strategy - Implement on-page SEO directly within WordPress using Rank Math (in partnership with a dedicated website manager) - Draft, publish, and optimize SEO-driven content, including: - Comparison pages - Solution and industry pages - Landing pages for paid campaigns - Continuously test and improve page performance based on traffic and conversion data Paid Acquisition - Set up, manage, and optimize Google Search campaigns (initial focus) - Own and scale a paid media budget starting at ~$5k/month, with a target of ~$10k/month - Write ad copy, manage bidding strategies, and align ads with landing pages - Launch and optimize remarketing as the program matures - Expand into additional channels over time (e.g. Bing, YouTube, LinkedIn) Conversion Optimization - Improve traffic-to-lead conversion rates across key pages - Identify friction points and optimization opportunities across the funnel Analytics, Reporting, and Alignment - Monitor performance using GA4 and Google Search Console - Track and report on: - Traffic by channel - Keyword performance and rankings - Conversion rates and lead quality - Deliver biweekly, CEO-ready reporting with clear insights, recommendations, and next steps - Work closely with sales through weekly syncs to ensure alignment on lead quality and pipeline impact - Use HubSpot to understand lead flow, lifecycle progression, and sales outcomes What We’re Looking For Required - Google Ads and GA4 experience required - 3–5+ years of experience in growth, demand generation, or performance marketing - Proven experience building and scaling inbound lead generation programs in B2B fintech - Hands-on experience implementing on-page SEO within WordPress using Rank Math or similar SEO plugins - Experience managing paid search budgets of $5-10k per month - Deep understanding of SEO, paid search, and conversion optimization - Comfortable owning strategy and execution end-to-end with minimal oversight - Strong analytical and communication skills, with experience reporting to senior leadership Nice to Have - Experience using HubSpot as a CRM and marketing platform - Familiarity with Looker / Looker Studio - Experience expanding paid programs beyond Google Ads (Bing/Youtube) - Exposure to regulated or compliance-heavy industries

Job Title: Performance Marketing Specialist (Paid Media - Meta Focused) Nature: Remote Location: Karachi - Shahre Faisal Experience Required: Minimum 3 Years About the Role: We are seeking a highly skilled Performance Marketing Specialist (Paid Media - Meta Focused) with proven experience in managing paid advertising campaigns for both service-based and e-commerce businesses. The ideal candidate will be adept at strategizing, executing, and optimizing Meta (Facebook and Instagram) ads to drive lead generation, sales, and brand awareness across various funnel stages. You’ll work cross-functionally with creative, content, and analytics teams to deliver strong, measurable results. Key Responsibilities: - Plan, launch, and optimize paid ad campaigns across Google, Meta (Facebook/Instagram), LinkedIn, TikTok, and other ad networks. - Develop separate funnel strategies tailored to both service offerings and e-commerce products. - Manage and optimize ad spend to meet KPIs (CPL, ROAS, CPA, etc.) across various audience segments and campaign objectives. - Implement and manage tracking tools including Meta Pixel, Conversions API, and custom events for both service-based and e-commerce goals. - Create and test ad creatives and copy aligned with different customer journeys (lead generation for services vs. direct conversion for products). - Conduct A/B and multivariate tests to optimize creatives, targeting, placements, and bidding strategies. - Analyze campaign data using Meta Ads Manager, Google Analytics, and third-party tools to generate insights and performance reports. - Collaborate with internal teams (design, content, CRO, dev) to improve landing pages and user flow. - Stay updated with Meta platform updates, privacy changes. Requirements: - Bachelor’s degree in Marketing, Business, or a related field. - Minimum 3 years of hands-on experience in managing Meta Ads for both service-based and e-commerce businesses. - Demonstrated ability to scale campaigns and optimize performance at various stages of the customer funnel. - Strong understanding of full-funnel marketing strategies, lead gen forms, remarketing, and dynamic product ads (DPA). - Proficiency in Meta Ads Manager, Facebook Business Manager, Google Analytics, and other tracking tools. - Experience in setting up Meta Pixel and Conversions API for accurate event tracking. - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Excellent communication and copywriting skills. Preferred Skills: - Prior experience working with software houses, SaaS products, or digital agencies. - Strong understanding of B2B lead generation funnels. - Experience managing high-budget ad campaigns in competitive markets. - Knowledge of programmatic advertising and advanced audience segmentation. - Certification in Meta Ads, Google Ads, HubSpot or GHL is a strong plus. What We Offer: - Market competitive compensation package. - A fun, entrepreneurial start-up environment. - Mentoring and coaching in an environment that provides support to help you succeed. - Paid leaves. - Health Insurance. - Employee perks. - A diverse and international team. - An entrepreneurial environment with room for growth. - Ongoing professional training and mentorship. - Career growth opportunities in a global, innovative company. - A collaborative and results-driven team culture. NOTE: Salary commensurate with experience. How to Apply: Apply directly through Job Post or send your resume and a short cover letter to saadali@plumtreegroup.net with the subject: Performance Marketing Specialist (Paid Media - Meta Focused)

Job Title: LinkedIn Ads Specialist Position Type: Full-Time – Remote Working Hours: EST Time Zone About the Role Pavago is hiring for one of its clients and is seeking an experienced LinkedIn Ads Specialist to manage high-performing advertising campaigns across a portfolio of 10–15 clients. This role is ideal for someone who is analytical, results-driven, and skilled at leveraging LinkedIn’s advertising ecosystem to generate measurable outcomes. You will be responsible for building, optimizing, and reporting on LinkedIn ads while ensuring each client’s goals and KPIs are met. Responsibilities Campaign Strategy & Execution - Design, implement, and optimize LinkedIn Ads campaigns for multiple clients. - Conduct market research and audience analysis to develop effective advertising strategies. - Test creatives, audiences, and formats to continuously improve performance. Performance Monitoring & Optimization - Monitor daily campaign performance and adjust strategies to improve ROI. - Analyze campaign data to identify trends, insights, and opportunities. - Prepare weekly and monthly performance reports supported by clear recommendations. Client Collaboration & Communication - Work closely with clients to understand objectives, budgets, and expectations. - Provide strategic guidance and insights to maximize campaign effectiveness. - Communicate results and next steps in a clear, professional manner. Industry Knowledge & Improvement - Stay informed about LinkedIn advertising tools, updates, and best practices. - Suggest new ideas, tactics, and innovations to enhance results. What Makes You a Perfect Fit You excel in managing multiple advertising accounts while maintaining exceptional quality and attention to detail. You make decisions based on data, not guesswork, and you’re proactive in finding solutions before problems arise. You communicate clearly, collaborate effectively with clients, and approach every campaign with ownership, curiosity, and continuous improvement in mind. Required Experience & Skills - Proven experience managing and optimizing LinkedIn Ads campaigns. - Strong analytical skills with the ability to interpret data and create actionable insights. - Experience managing multiple clients or accounts simultaneously. - Proficiency with LinkedIn Campaign Manager and other relevant tools. - Excellent communication and presentation skills. - Strong organizational skills and attention to detail. Ideal Experience & Skills - 2+ years of experience in digital advertising, specifically LinkedIn Ads. - Familiarity with other digital advertising platforms is a plus. - Previous client-facing experience managing relationships and expectations. - Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred, not mandatory). What Does a Typical Day Look Like? A typical day in this role involves reviewing campaign performance across multiple client accounts, making data-driven adjustments to targeting, bids, and creatives, conducting audience research to refine strategies, preparing detailed performance reports, and communicating updates and recommendations to clients. You will collaborate with internal teams when needed to ensure alignment on objectives, while also staying up to date with new LinkedIn advertising features, tools, and best practices to continuously enhance campaign performance. Key Metrics for Success (KPIs) - Lead generation volume and quality - Cost per lead (CPL) and return on ad spend (ROAS) - Campaign optimization and performance improvement over time - Client satisfaction and retention - On-time delivery of reports and campaign updates Interview Process - Initial Screening – A brief call to understand your experience and skill set. - Technical Interview – Discussion about your LinkedIn Ads knowledge, past performance, and strategic thinking. - Practical Task – A short campaign scenario to assess analytical and optimization skills. - Final Interview – Meeting with leadership or the client for final evaluation. #LI-AG1