Job Title: Performance Marketing Specialist (Paid Media - Meta Focused) Nature: Remote Location: Karachi - Shahre Faisal Experience Required: Minimum 3 Years About the Role: We are seeking a highly skilled Performance Marketing Specialist (Paid Media - Meta Focused) with proven experience in managing paid advertising campaigns for both service-based and e-commerce businesses. The ideal candidate will be adept at strategizing, executing, and optimizing Meta (Facebook and Instagram) ads to drive lead generation, sales, and brand awareness across various funnel stages. You’ll work cross-functionally with creative, content, and analytics teams to deliver strong, measurable results. Key Responsibilities: - Plan, launch, and optimize paid ad campaigns across Google, Meta (Facebook/Instagram), LinkedIn, TikTok, and other ad networks. - Develop separate funnel strategies tailored to both service offerings and e-commerce products. - Manage and optimize ad spend to meet KPIs (CPL, ROAS, CPA, etc.) across various audience segments and campaign objectives. - Implement and manage tracking tools including Meta Pixel, Conversions API, and custom events for both service-based and e-commerce goals. - Create and test ad creatives and copy aligned with different customer journeys (lead generation for services vs. direct conversion for products). - Conduct A/B and multivariate tests to optimize creatives, targeting, placements, and bidding strategies. - Analyze campaign data using Meta Ads Manager, Google Analytics, and third-party tools to generate insights and performance reports. - Collaborate with internal teams (design, content, CRO, dev) to improve landing pages and user flow. - Stay updated with Meta platform updates, privacy changes. Requirements: - Bachelor’s degree in Marketing, Business, or a related field. - Minimum 3 years of hands-on experience in managing Meta Ads for both service-based and e-commerce businesses. - Demonstrated ability to scale campaigns and optimize performance at various stages of the customer funnel. - Strong understanding of full-funnel marketing strategies, lead gen forms, remarketing, and dynamic product ads (DPA). - Proficiency in Meta Ads Manager, Facebook Business Manager, Google Analytics, and other tracking tools. - Experience in setting up Meta Pixel and Conversions API for accurate event tracking. - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Excellent communication and copywriting skills. Preferred Skills: - Prior experience working with software houses, SaaS products, or digital agencies. - Strong understanding of B2B lead generation funnels. - Experience managing high-budget ad campaigns in competitive markets. - Knowledge of programmatic advertising and advanced audience segmentation. - Certification in Meta Ads, Google Ads, HubSpot or GHL is a strong plus. What We Offer: - Market competitive compensation package. - A fun, entrepreneurial start-up environment. - Mentoring and coaching in an environment that provides support to help you succeed. - Paid leaves. - Health Insurance. - Employee perks. - A diverse and international team. - An entrepreneurial environment with room for growth. - Ongoing professional training and mentorship. - Career growth opportunities in a global, innovative company. - A collaborative and results-driven team culture. NOTE: Salary commensurate with experience. How to Apply: Apply directly through Job Post or send your resume and a short cover letter to saadali@plumtreegroup.net with the subject: Performance Marketing Specialist (Paid Media - Meta Focused)

Job Title: LinkedIn Ads Specialist Position Type: Full-Time – Remote Working Hours: EST Time Zone About the Role Pavago is hiring for one of its clients and is seeking an experienced LinkedIn Ads Specialist to manage high-performing advertising campaigns across a portfolio of 10–15 clients. This role is ideal for someone who is analytical, results-driven, and skilled at leveraging LinkedIn’s advertising ecosystem to generate measurable outcomes. You will be responsible for building, optimizing, and reporting on LinkedIn ads while ensuring each client’s goals and KPIs are met. Responsibilities Campaign Strategy & Execution - Design, implement, and optimize LinkedIn Ads campaigns for multiple clients. - Conduct market research and audience analysis to develop effective advertising strategies. - Test creatives, audiences, and formats to continuously improve performance. Performance Monitoring & Optimization - Monitor daily campaign performance and adjust strategies to improve ROI. - Analyze campaign data to identify trends, insights, and opportunities. - Prepare weekly and monthly performance reports supported by clear recommendations. Client Collaboration & Communication - Work closely with clients to understand objectives, budgets, and expectations. - Provide strategic guidance and insights to maximize campaign effectiveness. - Communicate results and next steps in a clear, professional manner. Industry Knowledge & Improvement - Stay informed about LinkedIn advertising tools, updates, and best practices. - Suggest new ideas, tactics, and innovations to enhance results. What Makes You a Perfect Fit You excel in managing multiple advertising accounts while maintaining exceptional quality and attention to detail. You make decisions based on data, not guesswork, and you’re proactive in finding solutions before problems arise. You communicate clearly, collaborate effectively with clients, and approach every campaign with ownership, curiosity, and continuous improvement in mind. Required Experience & Skills - Proven experience managing and optimizing LinkedIn Ads campaigns. - Strong analytical skills with the ability to interpret data and create actionable insights. - Experience managing multiple clients or accounts simultaneously. - Proficiency with LinkedIn Campaign Manager and other relevant tools. - Excellent communication and presentation skills. - Strong organizational skills and attention to detail. Ideal Experience & Skills - 2+ years of experience in digital advertising, specifically LinkedIn Ads. - Familiarity with other digital advertising platforms is a plus. - Previous client-facing experience managing relationships and expectations. - Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred, not mandatory). What Does a Typical Day Look Like? A typical day in this role involves reviewing campaign performance across multiple client accounts, making data-driven adjustments to targeting, bids, and creatives, conducting audience research to refine strategies, preparing detailed performance reports, and communicating updates and recommendations to clients. You will collaborate with internal teams when needed to ensure alignment on objectives, while also staying up to date with new LinkedIn advertising features, tools, and best practices to continuously enhance campaign performance. Key Metrics for Success (KPIs) - Lead generation volume and quality - Cost per lead (CPL) and return on ad spend (ROAS) - Campaign optimization and performance improvement over time - Client satisfaction and retention - On-time delivery of reports and campaign updates Interview Process - Initial Screening – A brief call to understand your experience and skill set. - Technical Interview – Discussion about your LinkedIn Ads knowledge, past performance, and strategic thinking. - Practical Task – A short campaign scenario to assess analytical and optimization skills. - Final Interview – Meeting with leadership or the client for final evaluation. #LI-AG1

Job Title: LinkedIn Ads Specialist Position Type: Full-Time – Remote Working Hours: EST Time Zone About the Role Pavago is hiring for one of its clients and is seeking an experienced LinkedIn Ads Specialist to manage high-performing advertising campaigns across a portfolio of 10–15 clients. This role is ideal for someone who is analytical, results-driven, and skilled at leveraging LinkedIn’s advertising ecosystem to generate measurable outcomes. You will be responsible for building, optimizing, and reporting on LinkedIn ads while ensuring each client’s goals and KPIs are met. Responsibilities Campaign Strategy & Execution - Design, implement, and optimize LinkedIn Ads campaigns for multiple clients. - Conduct market research and audience analysis to develop effective advertising strategies. - Test creatives, audiences, and formats to continuously improve performance. Performance Monitoring & Optimization - Monitor daily campaign performance and adjust strategies to improve ROI. - Analyze campaign data to identify trends, insights, and opportunities. - Prepare weekly and monthly performance reports supported by clear recommendations. Client Collaboration & Communication - Work closely with clients to understand objectives, budgets, and expectations. - Provide strategic guidance and insights to maximize campaign effectiveness. - Communicate results and next steps in a clear, professional manner. Industry Knowledge & Improvement - Stay informed about LinkedIn advertising tools, updates, and best practices. - Suggest new ideas, tactics, and innovations to enhance results. What Makes You a Perfect Fit You excel in managing multiple advertising accounts while maintaining exceptional quality and attention to detail. You make decisions based on data, not guesswork, and you’re proactive in finding solutions before problems arise. You communicate clearly, collaborate effectively with clients, and approach every campaign with ownership, curiosity, and continuous improvement in mind. Required Experience & Skills - Proven experience managing and optimizing LinkedIn Ads campaigns. - Strong analytical skills with the ability to interpret data and create actionable insights. - Experience managing multiple clients or accounts simultaneously. - Proficiency with LinkedIn Campaign Manager and other relevant tools. - Excellent communication and presentation skills. - Strong organizational skills and attention to detail. Ideal Experience & Skills - 2+ years of experience in digital advertising, specifically LinkedIn Ads. - Familiarity with other digital advertising platforms is a plus. - Previous client-facing experience managing relationships and expectations. - Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred, not mandatory). What Does a Typical Day Look Like? A typical day in this role involves reviewing campaign performance across multiple client accounts, making data-driven adjustments to targeting, bids, and creatives, conducting audience research to refine strategies, preparing detailed performance reports, and communicating updates and recommendations to clients. You will collaborate with internal teams when needed to ensure alignment on objectives, while also staying up to date with new LinkedIn advertising features, tools, and best practices to continuously enhance campaign performance. Key Metrics for Success (KPIs) - Lead generation volume and quality - Cost per lead (CPL) and return on ad spend (ROAS) - Campaign optimization and performance improvement over time - Client satisfaction and retention - On-time delivery of reports and campaign updates Interview Process - Initial Screening – A brief call to understand your experience and skill set. - Technical Interview – Discussion about your LinkedIn Ads knowledge, past performance, and strategic thinking. - Practical Task – A short campaign scenario to assess analytical and optimization skills. - Final Interview – Meeting with leadership or the client for final evaluation. #LI-AG1

Job Title: LinkedIn Ads Specialist Position Type: Full-Time – Remote Working Hours: EST Time Zone About the Role Pavago is hiring for one of its clients and is seeking an experienced LinkedIn Ads Specialist to manage high-performing advertising campaigns across a portfolio of 10–15 clients. This role is ideal for someone who is analytical, results-driven, and skilled at leveraging LinkedIn’s advertising ecosystem to generate measurable outcomes. You will be responsible for building, optimizing, and reporting on LinkedIn ads while ensuring each client’s goals and KPIs are met. Responsibilities Campaign Strategy & Execution - Design, implement, and optimize LinkedIn Ads campaigns for multiple clients. - Conduct market research and audience analysis to develop effective advertising strategies. - Test creatives, audiences, and formats to continuously improve performance. Performance Monitoring & Optimization - Monitor daily campaign performance and adjust strategies to improve ROI. - Analyze campaign data to identify trends, insights, and opportunities. - Prepare weekly and monthly performance reports supported by clear recommendations. Client Collaboration & Communication - Work closely with clients to understand objectives, budgets, and expectations. - Provide strategic guidance and insights to maximize campaign effectiveness. - Communicate results and next steps in a clear, professional manner. Industry Knowledge & Improvement - Stay informed about LinkedIn advertising tools, updates, and best practices. - Suggest new ideas, tactics, and innovations to enhance results. What Makes You a Perfect Fit You excel in managing multiple advertising accounts while maintaining exceptional quality and attention to detail. You make decisions based on data, not guesswork, and you’re proactive in finding solutions before problems arise. You communicate clearly, collaborate effectively with clients, and approach every campaign with ownership, curiosity, and continuous improvement in mind. Required Experience & Skills - Proven experience managing and optimizing LinkedIn Ads campaigns. - Strong analytical skills with the ability to interpret data and create actionable insights. - Experience managing multiple clients or accounts simultaneously. - Proficiency with LinkedIn Campaign Manager and other relevant tools. - Excellent communication and presentation skills. - Strong organizational skills and attention to detail. Ideal Experience & Skills - 2+ years of experience in digital advertising, specifically LinkedIn Ads. - Familiarity with other digital advertising platforms is a plus. - Previous client-facing experience managing relationships and expectations. - Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred, not mandatory). What Does a Typical Day Look Like? A typical day in this role involves reviewing campaign performance across multiple client accounts, making data-driven adjustments to targeting, bids, and creatives, conducting audience research to refine strategies, preparing detailed performance reports, and communicating updates and recommendations to clients. You will collaborate with internal teams when needed to ensure alignment on objectives, while also staying up to date with new LinkedIn advertising features, tools, and best practices to continuously enhance campaign performance. Key Metrics for Success (KPIs) - Lead generation volume and quality - Cost per lead (CPL) and return on ad spend (ROAS) - Campaign optimization and performance improvement over time - Client satisfaction and retention - On-time delivery of reports and campaign updates Interview Process - Initial Screening – A brief call to understand your experience and skill set. - Technical Interview – Discussion about your LinkedIn Ads knowledge, past performance, and strategic thinking. - Practical Task – A short campaign scenario to assess analytical and optimization skills. - Final Interview – Meeting with leadership or the client for final evaluation. #LI-AG1