The Brand Manager is a key member of the client success and operations team at GIGABRANDS. Sitting between the Brand Director and Junior Brand Managers, this role is responsible for managing day-to-day client accounts, executing strategies that drive sales, and ensuring exceptional service delivery across multiple Amazon brands. As a Brand Manager, you’ll work closely with internal teams across PPC, SEO, design, and catalog management to bring client strategies to life. You’ll act as a trusted partner to clients—balancing relationship management, operational execution, and performance optimization. You’ll also participate in “husks”—our internal team-building and development sessions—where you’ll collaborate with peers, learn from senior leaders, and help foster a culture of continuous growth and learning. Senior Brand Managers also take part in weekly upskilling classes to mentor and support the broader team.

The Brand Manager is a key member of the client success and operations team at GIGABRANDS. Sitting between the Brand Director and Junior Brand Managers, this role is responsible for managing day-to-day client accounts, executing strategies that drive sales, and ensuring exceptional service delivery across multiple Amazon brands. As a Brand Manager, you’ll work closely with internal teams across PPC, SEO, design, and catalog management to bring client strategies to life. You’ll act as a trusted partner to clients—balancing relationship management, operational execution, and performance optimization. You’ll also participate in “husks”—our internal team-building and development sessions—where you’ll collaborate with peers, learn from senior leaders, and help foster a culture of continuous growth and learning. Senior Brand Managers also take part in weekly upskilling classes to mentor and support the broader team.

The Brand Manager is a key member of the client success and operations team at GIGABRANDS. Sitting between the Brand Director and Junior Brand Managers, this role is responsible for managing day-to-day client accounts, executing strategies that drive sales, and ensuring exceptional service delivery across multiple Amazon brands. As a Brand Manager, you’ll work closely with internal teams across PPC, SEO, design, and catalog management to bring client strategies to life. You’ll act as a trusted partner to clients—balancing relationship management, operational execution, and performance optimization. You’ll also participate in “husks”—our internal team-building and development sessions—where you’ll collaborate with peers, learn from senior leaders, and help foster a culture of continuous growth and learning. Senior Brand Managers also take part in weekly upskilling classes to mentor and support the broader team.

Role Description Apptegy is seeking a Head of Brand to lead the evolution of our brand as we shift from a historically sales-led organization to a product-led, innovation-driven company. This role will define how we show up in the market, ensuring our brand reflects the strength of our product, the impact we deliver to school communities, and the future we are building. You will shape a cohesive narrative that connects product, customer experience, and go-to-market efforts, helping us move from telling our story through sales to demonstrating it through product value and customer outcomes. Reporting to the CMO, you will partner closely with Product, Sales, Customer Success, and Executive Leadership to drive alignment and elevate how Apptegy is perceived in the market. What You’ll Do - Lead Brand Transformation - Define and drive a brand strategy aligned with a product-led growth model - Evolve positioning toward product value, innovation, and customer impact - Translate complex product capabilities into clear, compelling narratives - Build a Product-Centric Brand - Partner closely with Product and Design to ensure brand reflects the actual product experience - Champion storytelling that highlights usability, differentiation, and innovation - Ensure alignment between brand promise and product delivery - Own Brand Architecture and Messaging - Refine or rebuild brand positioning, messaging frameworks, and voice - Strengthen category positioning and differentiation within the K-12 market - Ensure consistency across all channels including web, campaigns, and sales enablement - Elevate Creative and Content Excellence - Lead creative direction across campaigns, digital experiences, and owned channels - Build a content strategy that supports thought leadership, product adoption, and demand generation - Shift storytelling from features to outcomes and real customer impact - Drive Customer and Market Insight - Develop a deep understanding of school districts, administrators, and community stakeholders - Use insights to inform brand strategy, messaging, and innovation opportunities - Partner Across the Business - Align with Product on launches, roadmap storytelling, and value communication - Support Sales in evolving from pitch-driven to value-driven narratives - Partner with Customer Success to amplify authentic customer stories - Serve as a unifying force across go-to-market teams - Build and Lead a High-Performing Team - Lead and develop teams across brand, creative, and content - Establish high standards for strategy, execution, and craft - Build scalable systems and processes to support growth Qualifications - 10 to 15 or more years of experience in brand, marketing, or related leadership roles - Proven experience leading brand transformation or repositioning - Experience in SaaS, technology, or product-led growth environments preferred - Track record of partnering closely with Product organizations - Strong strategic thinking and storytelling capabilities - Ability to translate complex product concepts into clear market narratives - Deep understanding of modern brand building in a digital-first environment - Strong creative judgment paired with business acumen - Experience influencing senior leaders and driving cross-functional alignment - A collaborative leadership style with the ability to drive change - Comfort operating in ambiguity and building through transformation - A balance of vision and execution What Makes You Stand Out - Experience leading a shift from sales-led to product-led or customer-led growth - Background in education, K-12, or mission-driven organizations - Strong point of view on how brand and product should work together - Ability to build brand systems that scale with a growing product portfolio - A track record of elevating brand from support function to strategic growth driver Benefits - Comprehensive medical, dental, vision, and life insurance coverage - Retirement 401(k) with employer match - Health Savings Accounts (HSA) and Flexible Spending Accounts (FSAs) - Mental Health Reimbursement - Unlimited paid time off, including seasonal (December) company-wide time off - Paid parental and medical leave - Private medical insurance for you and your dependents - Life insurance - 15 days Aguinaldo - Vales de Despensa - Fondo de Ahorro - Flexible paid time off policy - Paid travel to/from Little Rock, Arkansas for Onboarding Equal Opportunity Employer Apptegy is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.