• Lead client onboarding and align paid media strategies with business objectives • Develop detailed media plans including target audiences, budgets, channels, and KPIs • Launch and manage campaigns across multiple platforms • Design and execute A/B tests (creatives, audiences, bidding strategies, landing pages) • Continuously optimize campaigns to maximize ROI/ROAS • Deliver clear, data-backed performance reports with actionable insights • Manage campaign workflows and performance tracking in our CRM (SENTR) • Ensure structured task management and timely client communication • Execute campaigns in both Spanish and English with culturally relevant messaging • Translate performance data into strategic recommendations

• Plan and manage integrated campaigns—from webinar programs to multi-channel plays • Own end-to-end campaign project management: build plans, manage timelines, coordinate dependencies • Coordinate cross-functional inputs from Product Marketing, Content, Field Marketing, SDR/BDR, and Sales • Translate campaign briefs and strategies into detailed project plans • Ensure every campaign has clear goals, target audiences, offers, channels, and success metrics • Plan and execute webinars and virtual events across AMER, EMEA, and APJ • Manage logistics with speakers, moderators, and partners for webinars • Collaborate with Marketing Operations for webinar setup, tracking, and attribution • Build and manage multi-channel campaign execution in partnership with channel owners • Maintain organized, up-to-date campaign documentation and status

• Own marketing-sourced pipeline and new logo revenue targets, with direct accountability for performance. • Build and scale full-funnel demand programs across paid media, organic channels, content, webinars, and events—partnering closely with the paid media team on execution while owning overall demand strategy. • Apply AI-powered tools to accelerate campaign development, audience insights, personalization, testing, and optimization. • Develop sophisticated audience segmentation by practice size, specialty, geography, and real-time buying signals. • Design, operate, and continuously optimize the lead-to-opportunity funnel, including landing pages, lead capture, nurture programs, scoring models, and MQL-to-SQL handoff. • Use AI-assisted experimentation to test creative, messaging, CTAs, landing pages, email sequences, and timing across every stage of the funnel. • Partner with Product Marketing to translate positioning into high-performing campaign messaging that resonates with therapists and practice owners. • Collaborate with Sales and RevOps to ensure clean attribution, accurate routing, and reporting that clearly ties programs to revenue outcomes. • Manage the demand generation budget with a performance-first mindset—allocating spend based on data, not habit. • Continuously evaluate emerging AI and marketing technologies to improve efficiency, scale, and impact.

• Operatives Account Handling: Quality Checks in Google Ads und im Merchant Center • Fehlermeldungen prüfen, Kampagnen sauber hochladen • Feed & Produktpflege: Neue Produkte in mehreren Märkten einpflegen, Titel optimieren • Monitoring & Reporting: Reporting Sheets pflegen, Unstimmigkeiten adressieren • Asset Management: Video Assets auf YouTube hochladen