• Develop and execute B2B marketing strategies aligned with AGC’s growth objectives, focused on driving employer acquisition across key industries. • Create and manage content including thought leadership, case studies, website copy, email campaigns, and sales enablement materials, and virtual webinars. • Execute multi-channel distribution strategies across digital platforms such as LinkedIn, email, and web to engage target employer audiences. • Optimize website and digital efforts using SEO best practices to increase visibility and inbound demand. • Partner with sales on targeted outreach and account-based marketing initiatives to drive qualified pipeline. • Track and analyze campaign performance, using insights to inform data-driven decisions and improve results. • Conduct market research to identify employer needs, industry trends, and new growth opportunities. • Collaborate cross-functionally with sales and operations to align marketing with broader business goals. • Test and scale new marketing channels and strategies to improve lead generation and conversion. • Ensure consistent, professional brand messaging across all employer-facing communications.

• Gather data to build reports and own metrics. • Partner with Medical Affairs and Sales teams to develop and execute peer-to-peer programs. • Identify the most effective channels to reach medical oncologists and surgeons and adapt national campaign messages.

• Strategizing and executing digital campaigns to recruit and activate customers across all stages of the sales funnel (new user acquisition, current user activation, optimizing drop-offs), and achieving overall sales targets. • Optimizing campaigns for maximum return on investment (ROI) by analyzing data and implementing data-driven strategies. • Leading the development and execution of a comprehensive measurement framework to track campaign performance and measure success against KPIs. • Develop data-driven performance marketing strategies aligned with overall business goals. • Plan, execute, and manage paid advertising campaigns across various digital channels (Search Engine Marketing (SEM), Display Advertising, Social Media Advertising, etc.). • Conduct A/B testing to optimize campaign elements for improved performance (targeting, messaging, creatives). • Collaborate with the creative team to ensure consistent brand messaging across campaigns. • Implement and maintain a robust measurement framework to track campaign performance. • Analyze campaign data to identify trends, opportunities for improvement, and areas for optimization. • Regularly generate reports to communicate campaign performance to stakeholders, including key performance indicators (KPIs) and return on ad spend (ROAS). • Translate data insights into actionable recommendations to improve campaign performance. • Continuously monitor campaign performance and make adjustments as needed to optimize results. • Identify and troubleshoot campaign issues to ensure smooth campaign delivery. • Stay up-to-date on industry trends and best practices in performance marketing.

• Cultivate and maintain professional working relationships on your campus. • Drive product trial and create brand awareness through sampling activations and event support. • Build awareness of CELSIUS using word-of-mouth and creative marketing tactics. • Identify trends and use them to engage students with CELSIUS on and around campus. • Manage and organize inventory of CELSIUS products and assets. • Compile and submit comprehensive reports on all campus activities. • Transport products and assets on and around campus. • Support sales/events teams if/when needed. • Create unique and engaging content for social media.