• Plan, execute, and optimize paid traffic campaigns for product launches and e-commerce • Operate across the entire marketing funnel (top, middle, and bottom) with a strategic traffic-focused perspective • Manage campaigns on Google Ads and Meta Ads, focusing on ROI and ROAS • Create, monitor, and analyze performance dashboards, presenting data clearly and concisely • Develop effective lead-generation strategies with a strong focus on conversion • Monitor metrics, run A/B tests, and perform continuous optimizations to maximize results

• Drive the growth of eCommerce sales and expand the Professional Tools online presence across key platforms. • Serve as the primary point of contact for Professional Tools’ largest eCommerce account, Amazon, managing all related account activities. • Manage the Professional Tools product catalog within Amazon Vendor Central, ensuring accurate content, optimized listings, and a strong customer experience across Amazon and the Amazon Marketplace. • Monitor Amazon category trends, identify opportunities for growth, and develop strategies focused on underserved or emerging product categories. • Plan, execute, and continuously optimize Amazon advertising investments to support growth on priority ASINs while ensuring effective use of spend. • Identify and address cost reduction opportunities related to Amazon operational penalties by partnering with Credit and Operations teams. • Collaborate closely with Customer Service teams in to resolve order processing questions and support special purchasing initiatives, including bulk buy programs. • Build and manage a direct relationship with Amazon Canada, developing and executing Canada specific strategies for both brands. • Manage vendor agreements, including pricing updates and price increase communications, in alignment with business objectives. • Actively participate in the Professional Tools internal eCommerce Project Team, collaborating across functions and platforms. • Support the evolution of North American MAP policies, with primary responsibility for implementation, enforcement, and daily execution.

• Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue. • Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing. • Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results. • Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets. • Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages. • Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies.

About Us Hadley Designs is a family-founded brand committed to making early learning engaging, screen-free, and fun. Our journey began with hand-drawn educational tools and has grown into a beloved brand, trusted by millions of parents, grandparents, and teachers. We design developmentally sound products for children ages 3 to 8, such as educational posters, busy books, and emotional learning kits. Our mission is to create tools that help children thrive through connection, curiosity, and real learning, while also empowering parents with the confidence that they are making the right educational choices for their children. The Role We are seeking a mission-driven, hands-on leader to own and scale our direct-to-consumer (DTC) ecommerce channels. As Head of Ecommerce Growth you will manage our Shopify and TikTok Shop platforms, driving growth through strategy, operations, and leadership. Your key focus will be growing our ecommerce business to $20M+ in revenue within 18 months. Core Responsibilities - Ecommerce Growth: Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue. - Growth Engine: Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing. - Team Leadership: Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results. - Paid Media: Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets. - Conversion Optimization: Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages. - Customer Lifecycle: Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies. What Success Looks Like - $20M total revenue by June 2027. - Net profit margins of at least 15% on Shopify and 5% on TikTok Shop. - ROAS of 2.0+ on Shopify and 3.5+ on TikTok Shop. - New high-performing bundle funnels launched every month. - Email/SMS contributing at least 25% of Shopify revenue.