• Own and manage the Shopify ecosystem, ensuring seamless execution of homepage updates, landing pages, merchandising, and content updates • Optimize site architecture and UX to drive conversion, AOV, increase LLM visibility and customer lifetime value • Oversee theme updates, app integrations, and site performance enhancements • Manage on-page SEO, technical SEO (structured data, canonical tags, meta content), and ensure product pages are search optimized • Monitor and optimize site speed, Core Web Vitals, and Lighthouse scores across desktop and mobile • Own product catalog management including SKU setup, collections, taxonomy, product imagery specs, and data accuracy • Ensure site compliance with ADA/WCAG accessibility standards • Execute & manage the promotional calendar in partnership with Growth and Forecasting teams • Execute pricing updates, promotions, and campaign launches with flawless accuracy and ensuring syndicated platforms are in sync • Execute bundling strategies (product bundles, starter kits, seasonal offers) to increase AOV • Propose, implement and optimize upsell and cross-sell programs (PDP, cart, post-purchase) • Own and optimize subscription experience (Recharge or similar platform experience strongly preferred) • Support subscription acquisition, retention, and churn mitigation strategies as directed by Growth leadership • Track and report on key ecommerce KPIs: conversion rate, AOV, revenue per session, LTV • Build dashboards and conduct ongoing analysis to identify growth opportunities • Partner with Growth team to support A/B tests and personalization strategies • Continuously monitor site performance and troubleshoot issues in partnership with IT and channel leads • Partner with Marketing, Product, IT, Customer Service, and Supply Chain to ensure flawless execution of campaigns, pricing, product launches, and inventory accuracy • QA all assets (creative, copy, product imagery, pricing) before publishing • Manage online production calendar and ensure on-time delivery of initiatives • Support evaluation and optimization of ecommerce tools and platforms • Oversee external vendors and agencies tasked with website issues • Support multi market site operations including localization, multi currency configuration, and region specific merchandising • Benchmark best-in-class consumer tech and DTC ecommerce brands • Recommend and implement innovative features to improve UX and performance • Support ecommerce roadmap execution as defined by business growth objectives

• Create and execute advanced SQL queries to extract and analyze data from various sources. • Conduct deep-dive analysis to uncover actionable insights. • Collaborate with cross-functional global teams to analyze consumer behavior, product performance, and campaign results. • Characterize and support the development of BI dashboards to visualize data and track key metrics. • Identify trends and provide recommendations to enhance sales and overall performance.

Title: Copywriter, Ecommerce Location: New York United States - Creative - Chicago, Illinois; New York, New York; Troy, Michigan; Minneapolis, Minnesota - Mars United Commerce - Intermediate - Hybrid Job Description: Company description Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines - Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy - that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/. Overview We are seeking an experienced Ecommerce Copy Lead to elevate the quality, performance, and innovation of product detail page (PDP) content across multiple client accounts. This role is ideal for a strategic, hands‑on leader who understands how SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) shape discoverability and conversion-and who can guide a team to deliver best‑in‑class content across Amazon, Walmart, Target, Instacart, and emerging retail platforms. This person will own the copy vision for key clients, partner with cross‑functional teams, and proactively identify new tools, platforms, and AI technologies that enhance content quality and operational efficiency. The ideal candidate is both a creator and a coach: someone who can write exceptional copy while also building scalable processes, elevating standards, and driving innovation across the ecommerce content discipline. You will craft high‑quality, keyword‑optimized, semantically rich content that elevates brand presence and drives measurable performance across Amazon, Walmart, and other ecommerce marketplaces. This role requires at least 3 years of hands‑on ecommerce copywriting experience, ideally within a fast‑paced agency or multi-brand environment. Candidates must reside within a commutable distance to our office in Detroit (Troy), Chicago, Minneapolis or New York for a hybrid work schedule. PRIMARY RESPONSIBILITIES: - Lead the development of high‑performing PDP copy-including titles, bullets, A+ modules, brand store content, FAQs, and enhanced content-optimized for SEO, AEO, and GEO. - Oversee multiple client accounts, ensuring consistent quality, strategic alignment, and on‑time delivery across all copy deliverables. - Manage, mentor, and develop copywriters; provide feedback, training, and coaching to elevate team capabilities. - Conduct advanced keyword research, semantic analysis, and AI‑driven query exploration to inform content strategy. - Establish and maintain content standards, style guidelines, and best practices for ecommerce copy across the organization. - Partner with strategy, creative, ecommerce, and client teams to translate insights into compelling, conversion‑driving content. - Identify, evaluate, and integrate new platforms, tools, and technologies-including AI‑assisted writing, optimization, and content QA tools-to improve efficiency and performance. - Stay ahead of industry trends, retailer algorithm updates, and emerging content formats; proactively recommend new approaches to clients and internal teams. - Review and refine existing content to improve ranking, clarity, and conversion, leveraging performance data and testing insights. - Support new business efforts by contributing to proposals, capability presentations, and content strategy recommendations. - Build strong relationships with cross‑functional partners and serve as a subject‑matter expert on ecommerce copy and content optimization. - All other duties as assigned by Manager or Director. SKILLSETS REQUIRED: - 3+ years of ecommerce copywriting experience, including writing PDP content optimized for SEO, AEO, and GEO. - Demonstrated experience managing or mentoring copywriters or creative contributors. - Deep understanding of ecommerce content best practices, retailer requirements, and algorithmic ranking factors. - Strong command of keyword research, semantic SEO, and AI‑driven content optimization techniques. - Ability to translate complex product information into clear, compelling, conversion‑focused copy. - Experience working across multiple client accounts or within a fast‑paced agency environment. - Strong editing, proofreading, and quality‑control skills with exceptional attention to detail. - Familiarity with ecommerce content platforms (Salsify, Syndigo, etc.) and AI writing/optimization tools. - Excellent communication and interpersonal skills; able to collaborate effectively across strategy, creative, and ecommerce teams. - Bachelor's degree in advertising, marketing, communications, journalism, or related field preferred. - Proactive, solutions‑oriented mindset with the ability to adapt to evolving client needs and industry shifts. - Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously. Additional information The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: - Paid Family Care for parents and caregivers for 12 weeks or more - Monetary assistance and support for Adoption, Surrogacy and Fertility - Monetary assistance and support for pet adoption - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance - Tuition Assistance - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more - Matching Gifts programs - Flexible working arrangements - 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) - Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period. Mars United℠ Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $66,120- $101,790 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be June 30, 2026.

Role Description We are looking for a Shopify Senior Backend Engineer to be a driving force in the evolution of our core platform. This isn't a maintenance role. You'll be taking ownership of new features from concept to deployment, tackling complex challenges in platform scalability and ensuring speed and excellence. - Build: Design, develop, and deploy robust, scalable backend services using Java and Spring Boot 3 on the Google Cloud Platform (GCP). - Own Features: Take full ownership of the entire development lifecycle for new platform features, from technical design and requirement clarification with product and support teams to testing and deployment. - Solve Complex Problems: Dive deep into business logic, tackle challenging API integrations for Shopify and build solutions that provide real value to our customers in the accounting and e-commerce domains. - Ensure Reliability: Proactively monitor, troubleshoot, and optimize production environments to ensure our platform is performant and reliable. - Collaborate & Mentor: Participate in code reviews, share your knowledge with the team, and contribute to a culture of engineering excellence. Qualifications - 5+ years of professional experience in backend development, with a strong command of Java and the Spring Boot framework. - Experience in AI Coding Tools & willingness to further drive AI Adoption in our Development process. - A Structured Mindset: You excel at breaking down complex problems, clarifying requirements with both technical and non-technical stakeholders, and designing clean, well-architected solutions. - API Expertise: Deep experience designing and consuming Shopify GraphQL APIs, including complex third-party integrations. - Cloud Proficiency: Hands-on experience building and deploying applications on cloud platforms, preferably GCP (Compute Engine, Cloud Run, PubSub, etc.). - Problem-Solving Skills: Excellent debugging, troubleshooting, and analytical skills. You're comfortable navigating ambiguity and finding the root cause of an issue. - Strong Collaboration Skills: You communicate clearly and work effectively within a team-oriented environment. You have experience with Git, continuous deployment pipelines (like Gitlab), and agile practices like monthly scope planning and regular code reviews. Benefits - Flexibility: Remote-first and family-friendly working hours. You decide when you work. No office presence required. - Development: Coaching budget, mentoring, and a diverse team. - Vacation: 30 days off to recharge. - Compensation: An attractive salary package awaits you. - Growth Curve: Take on responsibility and grow with us. Nice-to-Have Skills - Released an Embedded Shopify App (Polaris). - Previous experience working in a fast-paced SaaS environment. - Domain knowledge in the accounting or e-commerce industries. - Experience with relational databases (like MySQL) and/or NoSQL solutions.