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W Energy logo
W Energy

One Platform. Infinite Potential.

Director of Marketing

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadTeam 51-200H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

66 days ago

Salary

0

Seniority

Lead

Bachelor Degree10 yrs expEnglishERP

Job Description

Director of Marketing

W Energy

• Own the strategy and execution of marketing programs designed to generate qualified sales pipeline. • Build scalable demand generation programs targeting enterprise and mid-market energy companies. • Develop integrated campaigns leveraging digital marketing, industry events, partner ecosystems, and targeted outreach. • Optimize funnel performance across awareness, engagement, qualification, and opportunity creation. • Design and implement account-based marketing strategies focused on high-value target accounts. • Partner with sales leadership to define priority account lists and coordinated engagement plans. • Develop tailored campaigns that engage buying committees across finance, operations, and executive leadership. • Track account engagement metrics and continuously refine ABM tactics to increase pipeline conversion. • Lead product marketing strategy for W Energy's ERP and operational software platform. • Develop clear messaging and positioning that articulates differentiated value relative to competing solutions. • Partner with Product Management to bring new capabilities to market through coordinated launch strategies. • Produce product narratives, value propositions, solution briefs, and competitive positioning materials. • Equip the sales team with the tools and messaging required to win complex enterprise deals. • Develop sales collateral including pitch decks, case studies, competitive battlecards, and industry insights. • Support strategic deals with tailored account content and executive-level messaging. • Ensure consistent positioning across marketing materials, sales presentations, and industry communications. • Establish W Energy as a thought leader in digital transformation for oil and gas operators. • Develop industry-focused content including whitepapers, research reports, webinars, and executive briefings. • Coordinate W Energy's presence at major industry conferences and events. • Collaborate with customers to develop case studies and success stories that demonstrate measurable business value. • Establish marketing KPIs tied to pipeline generation, opportunity creation, and revenue growth. • Monitor marketing performance using CRM and marketing automation systems. • Analyze campaign performance and continuously optimize marketing investments. • Provide regular performance reporting to executive leadership. • Build and lead a high-performing marketing organization spanning demand generation, product marketing, digital marketing, and industry marketing. • Recruit and mentor marketing talent capable of supporting enterprise SaaS growth. • Manage agency and vendor relationships where appropriate. • Foster a culture of experimentation, data-driven decision making, and continuous improvement.

Job Requirements

  • 10+ years of B2B marketing experience with significant experience in enterprise SaaS organizations
  • Demonstrated success building demand generation programs that produce measurable pipeline growth
  • Experience leading account-based marketing programs targeting complex enterprise buying groups
  • Strong product marketing experience including messaging, positioning, and go-to-market execution
  • Experience supporting complex enterprise sales cycles
  • Experience working in or with private equity-backed software companies
  • Deep familiarity with marketing automation platforms and CRM systems such as Salesforce, 6 Sense, Qualified, Demand Base, Word Press, and Gong.
  • Preferred Experience marketing ERP, financial, or operational software platforms
  • Experience in vertical SaaS markets such as energy, industrials, infrastructure, or logistics
  • Familiarity with upstream and midstream oil and gas operations, accounting, or field operations workflows
  • Experience marketing solutions used by finance, operations, and executive leadership teams

Benefits

  • flexible and collaborative work environment
  • focus on continuous learning
  • innovation
  • execution

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