• Define and own Boldr’s category and market narrative • Lead the evolution of Boldr from traditional outsourcing provider to modern CX solutions partner • Develop clear, differentiated messaging that resonates with CX and operations leaders • Ensure consistency in how Boldr is represented across all market touchpoints • Build a repeatable, scalable pipeline engine aligned to revenue goals • Translate positioning into GTM strategies that drive qualified pipeline and accelerate deals • Partner closely with Sales, Customer Success, and RevOps to ensure alignment between marketing activity and revenue outcomes • Own marketing’s contribution to pipeline, not just activity • Establish Boldr’s presence within key CX ecosystems, particularly across SaaS and eCommerce communities • Partner closely with internal leaders to leverage and expand existing ecosystem relationships and partnerships • Translate partnerships and relationships into structured, repeatable GTM motions that drive pipeline • Design and execute curated, high-impact engagements such as executive dinners, roundtables, and community-led experiences • Build relationships that create trust and convert into pipeline • Build a campaign engine that translates insights and expertise into scalable demand • Develop thought leadership that reflects Boldr’s perspective on CX, AI-enabled service delivery, and modern outsourcing • Ensure all content reinforces positioning and supports pipeline generation • Partner with RevOps to establish clear visibility into marketing’s impact on pipeline and revenue • Optimize and leverage HubSpot to support scalable marketing execution and reporting • Build operating rhythms for planning, execution, and measurement • Prioritize high-impact initiatives over channel-level optimization • Partner with Talent Acquisition to translate market positioning into narratives that support hiring in key markets • Collaborate with Customer Success, CX, Product, and Impact teams to ensure alignment between offering, delivery, and market positioning • Serve as a voice of the market at the leadership level • Lead and develop a global marketing team • Design the team structure over time as the function scales, including leveraging global talent • Build a culture of accountability, speed, and high standards • Communicate clearly and influence at the executive level • Operate with ownership, urgency, and accountability

Title: Senior Manager, Lifecycle Marketing Location: Los Angeles, CA LOCATION: US - Remote Job Description: THE COMPANY: BIRDY GREY Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding. Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day. THE OPPORTUNITY: Sr. Manager, Lifecycle Marketing REPORTS TO: Chief Growth Officer LOCATION: US - Remote Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-Hybrid Birdy Grey is hiring a Sr. Manager, Lifecycle Marketing to lead lifecycle strategy across the customer journey. This is not a traditional email and SMS role. It is a high-impact, cross-functional leadership role responsible for orchestrating how Birdy Grey converts early signals of intent into revenue and trust over time. This person will own lifecycle strategy and execution across the full journey, from first lead through purchase, party coordination, suits activation, repeat purchase, and reactivation. They will build and optimize the always-on lifecycle architecture that ensures Birdy Grey remains relevant, helpful, and conversion-oriented across a long, emotional, high-consideration planning cycle. You will be directly responsible for lifecycle-attributed revenue, managing programs that collectively influence millions in annual revenue across owned channels. This is a build role: you will be standing up the lifecycle function, designing the operating model, and creating the infrastructure from scratch. The ideal candidate is both strategic and hands-on. They can think in systems, work in the weeds, build from scratch, and partner cross-functionally to turn lifecycle into a meaningful growth lever for the business. SCOPE OF RESPONSIBILITIES - Own Lifecycle Marketing as a revenue function across the full customer journey, with responsibility for strategy, execution, testing, performance, and optimization across owned channels and CRM touchpoints. - Build and manage Birdy Grey’s always-on lifecycle architecture across lead nurture, conversion, onboarding, cross-sell, retention, and reactivation. - Develop milestone-driven customer journeys that reflect the realities of wedding planning over time, moving beyond simple time-based communication toward more relevant, behavior and journey-based orchestration. - Own the conversion path from first signal to purchase, including swatch leads, quiz completions, saved favorites, wedding date capture, account creation, and other emerging qualified lead types. - Lead the bride-to-bridesmaid handoff journey, ensuring Birdy Grey effectively supports the transition from individual decision to group purchase through proactive, useful, conversion-oriented communication. - Activate groom and suits cross-sell programs in partnership with internal stakeholders, using lifecycle touchpoints to convert bride momentum into incremental category revenue. - Build the post-wedding lifecycle strategy, including repeat purchase, bridesmaid-to-bride reactivation, referral-minded programs, and longer-term customer value expansion. - Partner closely with Digital Product to improve lead capture, onboarding experiences, party coordination flows, and other high-leverage moments where product and lifecycle intersect. - Partner with Performance Marketing on handoff logic, audience definitions, suppression strategy, and lead quality feedback loops so acquisition and lifecycle work as distinct but connected functions. - Partner with Creative to brief and scale lifecycle asset needs across evergreen programs, campaigns, seasonal moments, and testing roadmaps. - Manage agency partners and help shape the long-term operating model for lifecycle as the function grows. - Build a rigorous testing and learning agenda across messaging, segmentation, timing, audience logic, and journey design, and translate learnings into ongoing performance improvement. - Use customer and business data to identify friction, opportunity, and performance gaps, then turn those insights into practical programs that improve conversion and customer value. - Help shape the future lifecycle infrastructure of the business, including segmentation strategy, personalization readiness, and the systems required to support a more intelligent and connected customer journey. - Leverage AI and automation tools to accelerate content creation, segmentation, predictive modeling, and personalization at scale. THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES EDUCATION: Bachelor’s Degree Required EXPERIENCE / REQUIREMENTS: - 5+ years of experience in Lifecycle Marketing, CRM, retention, or customer journey orchestration, with at least 3 years in a DTC ecommerce environment. - Demonstrated experience building lifecycle infrastructure, operating models, or customer journey programs from the ground up. - Strong experience in long consideration-cycle businesses where customers convert over weeks or months rather than in a single session. - Experience building and optimizing lifecycle programs across multiple journey stages including nurture, conversion, onboarding, retention, and reactivation. - Track record of owning business-impacting lifecycle programs tied to conversion, revenue, and customer value, not just channel execution. - Experience working closely with agencies and cross-functional internal partners across marketing, product, creative, analytics, and customer experience. - Strong understanding of segmentation, testing, personalization, customer behavior, and performance analysis. - Hands-on proficiency with enterprise ESP and marketing automation platforms (e.g., Klaviyo, Iterable, Attentive, Postscript or similar). - Excited about AI and actively leverage AI tools (e.g., Claude, Gemini, Copilot) to accelerate your own work and identify opportunities to embed AI-driven automation across operations - Impeccable organizational skills and attention to detail - Excellent verbal, written, and interpersonal communication skills - Strong analytical skills with the ability to perform data deep dives to surface actionable insights. - Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively. - Hard working and willing to roll sleeves up - no job is too big or too small. - You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects. NICE TO HAVES: - Experience in apparel, fashion, or event-driven consumer categories. - Experience with retention and reactivation strategies that extend customer value beyond the initial purchase. - Familiarity with AI-assisted content generation, predictive segmentation, or automation tooling. - Experience in SaaS or other long consideration-cycle customer journeys. - Passion for experimentation, iteration, and using customer insight to improve performance. WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees) - Competitive Compensation: Based on experience and performance + Annual Performance Bonus - Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits - Retirement: 401K + up to 4% match after 3 months - Generous PTO: Flexible Open PTO Policy + 11 paid holidays - Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays - Flexibility: Partial remote with a high level of autonomy and accountability - Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products - Family Benefits: 3 months of paid parental leave - Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes Highlights: - Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022 - #22 on BuiltIn’s Best Startups to Work for in LA - Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019) - Join a Women Founded Small Business blazing trails in the Bridal industry - Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more - Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA - Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need Additional Information The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once

Title: Marketing Coordinator Location: United States Requisition ID 2344 Job Description: JOB OBJECTIVE The Marketing Coordinator supports the execution of marketing initiatives across client and business unit programs, ensuring smooth delivery of day‑to‑day marketing activities. This role assists with campaign execution, event and conference marketing, content development, website updates, and basic reporting while collaborating closely with Marketing Managers, Creative, Content, and other internal teams. The Marketing Coordinator helps build and schedule marketing assets, maintain project workflows, and support audience engagement across email, social, social media, web, and digital channels. They play a key role in supporting demand generation and brand awareness campaigns by executing assigned tasks accurately, on time, and in alignment with established strategies and brand standards. Through strong coordination, organization, and attention to detail, the Marketing Coordinator ensures high‑quality marketing delivery across multiple clients and initiatives.. #LI-Remote COMPENSATION: $24.04-26.44 hourly, based on relevant experience and skills. MAIN RESPONSIBILITIES Marketing Campaign Support - Assist in the execution of integrated marketing campaigns across email, social, web, and paid channels. - Build and schedule email campaigns, social posts, and basic digital assets according to project timelines. - Conduct quality checks to ensure accuracy, brand compliance, and proper functionality across all assets. - Help maintain campaign calendars and project trackers, ensuring timely completion of tasks. Event and Conference Marketing - Support marketing efforts for conferences, webinars, and events, including attendee outreach, social promotion, and email execution. - Assist with registration campaigns, speaker promotions, exhibitor/sponsor marketing, and event-related content. - Help manage event page updates, promotional timelines, and cross-team coordination. Website & Content Management - Assist with website updates, landing page edits, and content uploads in WordPress or client CMS platforms. - Coordinate blog, article, and resource publishing with the Content team. - Support SEO best practices through metadata updates, link checks, and content formatting. Content Development - Draft short-form content such as social captions, email copy, event blurbs, and marketing snippets. - Assist in proofreading and formatting content for accuracy and consistency. - Contribute ideas for content calendars and campaign themes. Reporting & Analytics - Pull performance metrics from email platforms, social tools, websites, and marketing automation platforms. - Help assemble campaign and event performance reports, flagging trends or insights for the Marketing Manager. - Track KPIs such as open rates, CTRs, form submissions, website traffic, and social engagement. Marketing Automation Support - Build segments, upload contact lists, and support basic automation tasks within platforms like HubSpot, Mailchimp, Act-On, or Pardot (if applicable). - Assist with testing email journeys, workflows, and triggered campaigns. Sales Enablement Support - Help produce sales collateral, one-sheets, decks, and promotional materials. - Prepare follow-up assets or post-event outreach content as assigned. - Maintain shared folders and resource libraries to ensure sales teams have up-to-date materials. Project Coordination - Maintain project documents, timelines, and task assignments for marketing deliverables. - Coordinate across internal teams (Content, Creative, Digital, Strategic Marketing) to ensure smooth execution. - Provide administrative and organizational support for client and internal meetings, including agendas and follow-up notes. Additional Responsibilities - Support business unit marketing initiatives as assigned. - Assist in research tasks such as competitive reviews, market scans, and persona updates. - Perform other duties assigned to support MCI USA and client objectives. All other duties as assigned JOB REQUIREMENTS - Bachelor's degree in marketing, Communications, Business, or related field preferred. - 1–3 years of marketing experience. - Strong written and verbal communication skills. - Strong organizational and time management skills - Detail-oriented with a data-driven mindset. - Ability to manage multiple projects simultaneously. PROFESSIONAL AND LEADERSHIP COMPETENCIES - Project coordination - Marketing execution - Content creation - Collaboration - Attention to detail - Continuous learning - Social Media SPECIFIC TECHNICAL SKILLS - Email marketing platforms (MailChimp or similar) - Experience with Canva - Basic Adobe Creative Suite - CMS platforms (WordPress preferred) - Experience with Social media management tools - Knowledge of Marketing automation platforms - Familiarity with Analytics tools like Google Analytics and Meta Business Manager - Project management platforms ADDITIONAL REQUIREMENTS - Minimal travel (5%) may be required for client meetings and conferences, etc. - Remote-friendly mindset: disciplined about communication via Teams and other platforms, adept at building rapport virtually, and able to carve out a productive home office. Benefits Summary MCI USA is an established, family-friendly company offering outstanding benefits and significant growth opportunities. - PTO - 13 paid company holidays, including closure Christmas Eve through New Year’s Day - 401K - Medical, dental, vision and supplementary insurances - Employer-paid group life insurance, short-term and long-term disability - Employer-paid family building benefit (fertility, adoption and surrogacy) - Employer-paid mental health benefit - Pet discount program Please reach out even if you do not meet all the criteria but are willing to learn and commit to one of our great roles. At MCI USA, we thrive on passion and believe that diverse perspectives make our team stronger. We are dedicated to fostering an inclusive environment with equal opportunities for everyone, regardless of race, color, religion, gender, sexual orientation, marital status, age or physical/mental ability. We appreciate all who apply, though only those selected for an interview will be contacted. All applications remain confidential. MCI USA is proud to be an equal opportunity employer. If you need any accommodations during the application or interview process, please reach out to our chief people officer. MCI is where you can bring your true self to work and be proud of what you do. Join us and make a difference!

• Support thought leader injector training and development • Engage with External Experts to gather business insights • Drive Peer-to-Peer education • Identify customer training and education opportunities • Collaborate with Region Directors and DNA team • Lead congress planning and EE engagements • Responsible for understanding market drivers and provider dynamics