Birdy Grey

Role Description Birdy Grey is seeking an experienced Textile & Print Designer for a scoped contract engagement supporting our January activation. The project involves developing 3 production-ready artworks in full repeat, each delivered across approximately 10–15 colorways (30–45 total colorway files). The ideal candidate is technically precise, highly organized, and able to work independently to deliver production-ready files on a tight timeline. SCOPE OF RESPONSIBILITIES - Develop 3 original print artworks from concept through final production-ready files - Execute full repeat print development to scale for each artwork, including any engineered or allover repeat structures - Build 10–15 colorways per artwork (30–45 total colorway files), ensuring palette alignment with seasonal direction - Prepare RGB files for production handoff with precise color specifications and organized file naming conventions - Create Jacquard and/or handloom artwork as required, translating design intent into technically accurate weave-ready files for mill partners - Deliver all files in agreed formats, organized and ready for vendor submission - Incorporate revision rounds within the scope buffer; flag any requests that fall outside the agreed deliverables - Communicate proactively with the Senior Designer on timeline, file status, and any technical blockers Qualifications - Bachelor’s Degree Required - 3–5+ years of experience in textile or print design, with a portfolio demonstrating production-ready work - Expertise in full repeat print development to scale in Adobe Illustrator and/or Photoshop - Strong colorway development skills; proven ability to deliver high volumes of colorway files with accuracy and consistency - Experience preparing RGB production files for mill and vendor handoff - Experience developing Jacquard and/or handloom artwork, with working knowledge of weave structures - Solid understanding of printing techniques (digital, screen, rotary) and fabric construction - Highly organized with meticulous file management practices and attention to detail - Able to work independently and meet deadlines with minimal oversight - Clear, proactive communicator — surfaces issues early and comes with solutions Requirements - Experience designing for the bridal, wedding, or special occasion market - Familiarity with overseas manufacturing and mill communication - Start-up or DTC brand experience - Genuine passion for bridal and fashion Benefits - Competitive Compensation: Based on experience and performance + Annual Performance Bonus - Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits - Retirement: 401K + up to 4% match after 3 months - Generous PTO: Flexible Open PTO Policy + 11 paid holidays - Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays - Flexibility: Partial remote with a high level of autonomy and accountability - Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products - Family Benefits: 3 months of paid parental leave - Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes

Title: Senior Strategy Associate Location: New York, NY , Los Angeles, CA /US - Remote Work Type:Remote, Hybrid, Job Description: THE COMPANY: BIRDY GREY Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding. Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day. THE OPPORTUNIY: Strategy Senior Associate REPORTS TO: Senior Director of Strategy LOCATION: US - Remote Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. Birdy Grey is looking for a resourceful Strategy Senior Associate to help drive strategic initiatives and consumer insights across the business. Sitting at the intersection of strategy and research, this role will: - Work with the C-Suite to define, prioritize, and execute critical strategy projects - Scope solutions and implement across teams - Directly and quantifiably impact business decisions and performance - Leverage AI to conduct analyses, help problem solve, synthesize research, and communicate findings - Work with the strategy team to define and enable Birdy Grey’s strategic roadmap, with a focus on growth plans, new business categories, and consumer insights This associate is highly analytical and tackles problems in an organized, hypothesis and data-driven manner. This will be a very fast-paced role that requires excellent collaboration skills with team members at all levels. SCOPE OF RESPONSIBILITIES - Own the strategy and implementation of key company-wide initiatives by leading cross-functional partners through the project and getting alignment from the C-Suite - Partner with the C-Suite on strategic planning for the company, including developing the strategy roadmap, setting targets (OKRs), and developing an operational execution plan with cross-functional partners - Aggregate and analyze data to mine insights & develop hypotheses to drive improvements across the company - Conduct market and competitor research to understand our consumer, trends, and market sizing on an ongoing basis THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES EDUCATION: Bachelor’s Degree Required, MBA optional EXPERIENCE / REQUIREMENTS: - 3+ years of experience in management/strategy consulting, including at least 1 year of experience in retail/consumer consulting or a corporate strategy team at a retail brand - Genuine enthusiasm for AI as a force multiplier for the teams — curiosity about emerging tools and how they reshape workflows - Demonstrated track record of exceptional analytical and problem-solving skills, with ability to present complex ideas in a simplified fashion - Experience working cross-functionally supporting multiple verticals / teams (e.g., marketing, research, finance, operations) - Direct experience in retail, e-commerce, or retail/consumer consulting — familiarity with retail unit economics or DTC business models strongly preferred - Ability to thrive in an ambiguous environment with a high degree of autonomy - Expert excel skills to analyze data and build complex dynamic models from scratch - Hard working and willing to roll sleeves up - no job is too big or too small - Experience actively leveraging AI tools (e.g., Claude, Gemini, Copilot) to accelerate your own work and identify opportunities to embed AI-driven automation across operations - Impeccable organizational skills and attention to detail - Excellent verbal, written, and interpersonal communication skills - Strong analytical skills with the ability to perform data deep dives to surface actionable insights. - Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively. - Hard working and willing to roll sleeves up - no job is too big or too small. - You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects. NICE TO HAVES: - Start-up experience - Interest in bridal and fashion New York Pay Range $125,000 - $140,000 USD WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees) - Competitive Compensation: Based on experience and performance + Annual Performance Bonus - Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits - Retirement: 401K + up to 4% match after 3 months - Generous PTO: Flexible Open PTO Policy + 11 paid holidays - Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays - Flexibility: Partial remote with a high level of autonomy and accountability - Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products - Family Benefits: 3 months of paid parental leave - Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes Highlights: - Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022 - #22 on BuiltIn’s Best Startups to Work for in LA - Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019) - Join a Women Founded Small Business blazing trails in the Bridal industry - Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more - Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA - Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need Additional Information The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear onc Your rights under the California Consumer Privacy Act The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights.

Role Description Birdy Grey is hiring a Senior Product & Design Manager on a 6-month contract to lead Site Experience across the customer journey, covering a planned leave. This is a high-impact, cross-functional leadership role for someone who can ramp fast, pick up work already in flight, and keep the team and roadmap moving with confidence. - Lead product management and design across the full customer journey, including product discovery, consideration, and conversion. - Advance strategic initiatives already underway, including party coordination tools, next-gen product discovery, and share of event growth. - Develop, plan, and execute against an existing product vision, strategy, and roadmap in partnership with cross-functional partners and stakeholders. - Champion a test-and-learn culture. - Manage the digital product team and product design function, including product management and design ICs. - Monitor and drive site experience KPIs, using data-driven insights to identify and validate opportunities to improve conversion, revenue, and marketing efficiency. - Create detailed, well-scoped product and design requirements, identify dependencies, and align roadmaps. - Facilitate agile ceremonies and align on sprints in partnership with engineering leadership. - Manage inbound requests and prioritize product, design, and UXR backlogs. - Lead new feature rollouts, including experiment design where relevant, quality assurance, and post-launch analytics. - Communicate progress, results, and lessons to key stakeholders, including executive leadership. - Manage relationships with relevant SaaS partners and vendors. - Set up a clean, documented handoff at the end of the engagement. Qualifications - Bachelor’s Degree Required - 7-10 years of progressive experience in product management, with a demonstrated focus on ecommerce conversion, site experience, and customer journey optimization. - 2-3 years of people leadership, including direct management of both product managers and designers. - Proven track record of owning and delivering a product roadmap in a high-growth, fast-paced environment. - Deep experimentation fluency: ability to design statistically valid A/B and multivariate tests, interpret results correctly. - Strong design leadership instincts: familiarity with design systems, interaction design principles. - Mobile-first product thinking with a track record of building for mobile conversion. - Personalization and dynamic experience experience. - Sufficient technical literacy to partner effectively with engineering. - AI fluency in both product and workflow. - UX research ownership: comfortable directing qualitative and quantitative UXR. - Strong analytical skills across the tools required: SQL, Looker, Heap, Shopify analytics. - Experience collaborating across cross-functional teams. - Working knowledge of accessibility standards. - Strong written and verbal communication skills across a diverse team and time zones. Requirements - Experience with Shopify and/or headless architecture. - Startup or high-growth DTC experience. - Interest in ecommerce, weddings, and/or fashion. Benefits - Competitive Compensation: Based on experience and performance + Annual Performance Bonus. - Healthcare Benefits: 100% employer covered medical, dental & vision plans, 50% spouse and dependent medical coverage. - Retirement: 401K + up to 4% match after 3 months. - Generous PTO: Flexible Open PTO Policy + 11 paid holidays. - Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays. - Flexibility: Partial remote with a high level of autonomy and accountability. - Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products. - Family Benefits: 3 months of paid parental leave. - Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup.

Title: Senior Manager, Performance Marketing Location: Los Angeles, CA Job Description: Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding. Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day. THE OPPORTUNITY: Sr. Manager, Performance Marketing REPORTS TO: Chief Growth Officer LOCATION: US - Remote Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-Hybrid Birdy Grey is hiring a Sr. Manager, Performance Marketing to lead customer acquisition across paid channels and help build a more diversified, efficient, and resilient growth engine. This is not a narrow channel management role. It is a strategic and hands-on leadership role responsible for turning performance marketing into a sharper source of qualified demand for the business. This person will own paid acquisition strategy and execution across core and emerging channels, with a primary focus on finding and acquiring brides early in the planning journey. A critical part of the role will be helping Birdy Grey expand beyond Google and Meta by unlocking growth on TikTok Shop, Pinterest, and Reddit, while improving lead quality, efficiency, and downstream conversion across the funnel. This role carries direct accountability for acquisition spend efficiency and pipeline quality. You will manage meaningful paid media budgets across multiple platforms and be measured on lead volume, lead quality, CAC, ROAS, and downstream conversion outcomes, not just platform-level metrics. You will also be responsible for diagnosing performance issues, restructuring underperforming accounts, and building the measurement foundation needed to make smarter investment decisions. The ideal candidate is both analytical and action-oriented. They can operate at the strategy level while still getting into campaign structure, creative feedback, audience logic, testing priorities, and performance diagnosis. They know how to scale what works, challenge what does not, and use data to make smart decisions quickly. SCOPE OF RESPONSIBILITIES - Own Performance Marketing as the primary acquisition engine for Birdy Grey, with accountability for strategy, execution, optimization, and performance across paid channels. - Lead bride-first acquisition strategy, with a clear focus on capturing qualified demand early in the planning journey and driving efficient top-of-funnel growth. - Manage and optimize performance across core channels including paid social, paid search, affiliate, and direct mail, while helping shape the long-term channel mix. - Play a leading role in expanding Birdy Grey’s acquisition footprint on TikTok Shop, Pinterest, and Reddit, building the testing roadmap, channel strategy, and operating approach for each. - Identify, test, and scale new channel opportunities that can diversify acquisition, reduce dependence on Google and Meta, and create more defensible sources of demand over time. - Own acquisition performance against key business goals including lead volume, lead quality, efficiency, and downstream conversion outcomes. - Own the measurement and attribution layer for paid channels, including pixel health, conversion goal alignment, UTM hygiene, and the feedback loops needed to optimize toward true business outcomes rather than platform-reported metrics. - Partner closely with Lifecycle Marketing to ensure strong handoff logic, lead quality feedback loops, suppression strategy, and aligned definitions of success across the funnel. - Partner with Digital Product to improve landing page performance, conversion paths, lead capture experiences, and other key moments that influence acquisition efficiency. - Partner with Brand, Social, and Creative to ensure performance marketing is fueled by strong creative, audience insight, and a steady testing pipeline, particularly on discovery-driven platforms. - Help evolve Birdy Grey’s lead framework over time, expanding beyond traditional entry points into a broader set of qualified lead signals as the business matures. - Build a rigorous testing roadmap across creative, audiences, bidding, landing pages, channel mix, and offer strategy, and translate learnings into ongoing performance improvement. - Use data to identify friction, opportunity, and performance gaps, then turn those insights into clear actions that improve efficiency and scale. - Manage agency partners and help shape the long-term operating model for performance marketing as the function grows. - Contribute to budget planning, forecasting, and spend allocation decisions with a strong understanding of incrementality, efficiency, and business impact. - Leverage AI tools for creative analysis, audience modeling, bid optimization, and reporting automation to increase speed and precision of decision-making. THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES EDUCATION: Bachelor’s Degree Required EXPERIENCE / REQUIREMENTS: - 5+ years of experience in Performance Marketing, Growth Marketing, Demand Generation, or customer acquisition roles, with at least 3 years in a DTC ecommerce environment. - Track record of managing and optimizing meaningful paid media budgets ($5M+ annual) across multiple channels including paid social and paid search. - Strong experience in long consideration-cycle businesses where customers do not convert in a single session. - Track record of owning performance outcomes tied to lead generation, efficiency, and business growth, not just platform-level ROAS. - Demonstrated ability to diagnose and restructure underperforming paid accounts, including conversion goal alignment, audience architecture, and measurement hygiene. - Strong understanding of acquisition funnel metrics, attribution, testing, audience strategy, bidding logic, and performance analysis. - Hands-on proficiency with Meta Ads Manager, Google Ads (Search, Shopping, PMax), and at least one emerging platform (TikTok, Pinterest, or Reddit). - Experience with third-party attribution and media measurement platforms such as Northbeam, Triple Whale, Rockerbox, or similar, with the ability to use multi-touch and modeled attribution to inform spend allocation and incrementality decisions. - Experience working closely with agencies and cross-functional internal partners across lifecycle, creative, product, analytics, and brand. - Excited about AI and actively leverage AI tools (e.g., Claude, Gemini, Copilot) to accelerate your own work and identify opportunities to embed AI-driven automation across operations - Impeccable organizational skills and attention to detail - Excellent verbal, written, and interpersonal communication skills - Strong analytical skills with the ability to perform data deep dives to surface actionable insights. - Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively. - Hard working and willing to roll sleeves up - no job is too big or too small. - You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects. NICE TO HAVES: - Experience in apparel, fashion, or event-driven consumer categories. - Direct experience scaling TikTok Shop, Pinterest, and/or Reddit as acquisition channels. - Experience helping diversify channel mix beyond Google and Meta with measurable results. - Familiarity with lead quality frameworks and deeper-funnel performance measurement beyond front-end platform metrics. - Experience with affiliate and direct mail as part of a broader acquisition mix. - Familiarity with AI-assisted creative analysis, audience modeling, or bid optimization tools. - Experience in SaaS or other long consideration-cycle customer journeys. - Passion for experimentation, iteration, and using data to improve performance over time. WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees) - Competitive Compensation: Based on experience and performance + Annual Performance Bonus - Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits - Retirement: 401K + up to 4% match after 3 months - Generous PTO: Flexible Open PTO Policy + 11 paid holidays - Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays - Flexibility: Partial remote with a high level of autonomy and accountability - Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products - Family Benefits: 3 months of paid parental leave - Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes

Title: Senior Manager, Lifecycle Marketing Location: Los Angeles, CA LOCATION: US - Remote Job Description: THE COMPANY: BIRDY GREY Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding. Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day. THE OPPORTUNITY: Sr. Manager, Lifecycle Marketing REPORTS TO: Chief Growth Officer LOCATION: US - Remote Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-Hybrid Birdy Grey is hiring a Sr. Manager, Lifecycle Marketing to lead lifecycle strategy across the customer journey. This is not a traditional email and SMS role. It is a high-impact, cross-functional leadership role responsible for orchestrating how Birdy Grey converts early signals of intent into revenue and trust over time. This person will own lifecycle strategy and execution across the full journey, from first lead through purchase, party coordination, suits activation, repeat purchase, and reactivation. They will build and optimize the always-on lifecycle architecture that ensures Birdy Grey remains relevant, helpful, and conversion-oriented across a long, emotional, high-consideration planning cycle. You will be directly responsible for lifecycle-attributed revenue, managing programs that collectively influence millions in annual revenue across owned channels. This is a build role: you will be standing up the lifecycle function, designing the operating model, and creating the infrastructure from scratch. The ideal candidate is both strategic and hands-on. They can think in systems, work in the weeds, build from scratch, and partner cross-functionally to turn lifecycle into a meaningful growth lever for the business. SCOPE OF RESPONSIBILITIES - Own Lifecycle Marketing as a revenue function across the full customer journey, with responsibility for strategy, execution, testing, performance, and optimization across owned channels and CRM touchpoints. - Build and manage Birdy Grey’s always-on lifecycle architecture across lead nurture, conversion, onboarding, cross-sell, retention, and reactivation. - Develop milestone-driven customer journeys that reflect the realities of wedding planning over time, moving beyond simple time-based communication toward more relevant, behavior and journey-based orchestration. - Own the conversion path from first signal to purchase, including swatch leads, quiz completions, saved favorites, wedding date capture, account creation, and other emerging qualified lead types. - Lead the bride-to-bridesmaid handoff journey, ensuring Birdy Grey effectively supports the transition from individual decision to group purchase through proactive, useful, conversion-oriented communication. - Activate groom and suits cross-sell programs in partnership with internal stakeholders, using lifecycle touchpoints to convert bride momentum into incremental category revenue. - Build the post-wedding lifecycle strategy, including repeat purchase, bridesmaid-to-bride reactivation, referral-minded programs, and longer-term customer value expansion. - Partner closely with Digital Product to improve lead capture, onboarding experiences, party coordination flows, and other high-leverage moments where product and lifecycle intersect. - Partner with Performance Marketing on handoff logic, audience definitions, suppression strategy, and lead quality feedback loops so acquisition and lifecycle work as distinct but connected functions. - Partner with Creative to brief and scale lifecycle asset needs across evergreen programs, campaigns, seasonal moments, and testing roadmaps. - Manage agency partners and help shape the long-term operating model for lifecycle as the function grows. - Build a rigorous testing and learning agenda across messaging, segmentation, timing, audience logic, and journey design, and translate learnings into ongoing performance improvement. - Use customer and business data to identify friction, opportunity, and performance gaps, then turn those insights into practical programs that improve conversion and customer value. - Help shape the future lifecycle infrastructure of the business, including segmentation strategy, personalization readiness, and the systems required to support a more intelligent and connected customer journey. - Leverage AI and automation tools to accelerate content creation, segmentation, predictive modeling, and personalization at scale. THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES EDUCATION: Bachelor’s Degree Required EXPERIENCE / REQUIREMENTS: - 5+ years of experience in Lifecycle Marketing, CRM, retention, or customer journey orchestration, with at least 3 years in a DTC ecommerce environment. - Demonstrated experience building lifecycle infrastructure, operating models, or customer journey programs from the ground up. - Strong experience in long consideration-cycle businesses where customers convert over weeks or months rather than in a single session. - Experience building and optimizing lifecycle programs across multiple journey stages including nurture, conversion, onboarding, retention, and reactivation. - Track record of owning business-impacting lifecycle programs tied to conversion, revenue, and customer value, not just channel execution. - Experience working closely with agencies and cross-functional internal partners across marketing, product, creative, analytics, and customer experience. - Strong understanding of segmentation, testing, personalization, customer behavior, and performance analysis. - Hands-on proficiency with enterprise ESP and marketing automation platforms (e.g., Klaviyo, Iterable, Attentive, Postscript or similar). - Excited about AI and actively leverage AI tools (e.g., Claude, Gemini, Copilot) to accelerate your own work and identify opportunities to embed AI-driven automation across operations - Impeccable organizational skills and attention to detail - Excellent verbal, written, and interpersonal communication skills - Strong analytical skills with the ability to perform data deep dives to surface actionable insights. - Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively. - Hard working and willing to roll sleeves up - no job is too big or too small. - You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects. NICE TO HAVES: - Experience in apparel, fashion, or event-driven consumer categories. - Experience with retention and reactivation strategies that extend customer value beyond the initial purchase. - Familiarity with AI-assisted content generation, predictive segmentation, or automation tooling. - Experience in SaaS or other long consideration-cycle customer journeys. - Passion for experimentation, iteration, and using customer insight to improve performance. WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees) - Competitive Compensation: Based on experience and performance + Annual Performance Bonus - Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits - Retirement: 401K + up to 4% match after 3 months - Generous PTO: Flexible Open PTO Policy + 11 paid holidays - Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays - Flexibility: Partial remote with a high level of autonomy and accountability - Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products - Family Benefits: 3 months of paid parental leave - Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes Highlights: - Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022 - #22 on BuiltIn’s Best Startups to Work for in LA - Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019) - Join a Women Founded Small Business blazing trails in the Bridal industry - Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more - Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA - Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need Additional Information The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once

THE COMPANY: BIRDY GREY Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding. Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day. THE OPPORTUNITY: Director of FP&A REPORTS TO: CFO LOCATION: Remote (EST Hours Required) Birdy Grey is looking for a highly strategic, data-driven Director of FP&A to lead our financial planning and analysis function. Reporting directly to the CFO, you will transition the finance team from a reporting center into a value-driving engine. You will be responsible for high-precision modeling, cash flow integrity, and maintaining a "skeptical auditor" lens to ensure our growth scales sustainably. SCOPE OF RESPONSIBILITIES - Strategic Modeling & Revamp: Lead the comprehensive overhaul of the company’s demand and operating models to improve predictive accuracy and SKU-level forecasting. - Liquidity Management: Architect and maintain a 3-month weekly cash model to ensure precise short-term liquidity and working capital planning. - Executive Partnership: Co-lead Monthly Business Reviews (MBR) with the Executive Leadership Team (ELT), providing a company-wide overview (down to Net Income) compared against Plan and Previous Year. - Inventory & Buy Oversight: Partner with Merchandising to review the 12-month buy calendar; manage and challenge buy requests based on YoY growth assumptions. - Cross-Functional Accountability: Conduct monthly individual deep-dives with ELT members to audit OpEx, Marketing, and Merchandising budgets, identifying margin leakage or cost-saving opportunities. - KPI Management: Define and monitor critical North Star metrics including Cost of Products, Cost of Delivery, and Cost of Returns, as well as inventory health (MOS, Aging, and Write-offs). - Long-Range Planning: Maintain the 3–5 year strategic roadmap to support capital allocation and potential expansion initiatives. THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES EDUCATION: Bachelor’s Degree Required EXPERIENCE / REQUIREMENTS: - 10+ years in a FP&A role, ideally experience in a high-growth DTC or e-commerce environment. - Some experience in corporate finance, investment banking, or management consulting is preferred but not required. - Mastery of Excel. You must be able to audit complex models for formula integrity. - Ability to bridge the gap between complex data and executive-level strategy. You don't just report numbers; you provide the "Why." - Exceptional verbal and written skills with the "candid peer" wit and presence to challenge senior leadership on budget variances. - Bachelor’s in Finance, Accounting, or Economics; MBA or CFA is a significant plus. - Impeccable organizational skills and attention to detail - Excellent verbal, written, and interpersonal communication skills - Strong analytical skills with the ability to perform data deep dives to surface actionable insights. - Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively. - Hard working and willing to roll sleeves up - no job is too big or too small. - You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects. NICE TO HAVES: - Start-up experience - Interest in bridal and fashion New York Pay Range $160,000—$175,000 USD WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees) - Competitive Compensation: Based on experience and performance + Annual Performance Bonus - Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits - Retirement: 401K + up to 4% match after 3 months - Generous PTO: Flexible Open PTO Policy + 11 paid holidays - Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays - Flexibility: Partial remote with a high level of autonomy and accountability - Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products - Family Benefits: 3 months of paid parental leave - Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes Highlights: - Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022 - #22 on BuiltIn’s Best Startups to Work for in LA - Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019) - Join a Women Founded Small Business blazing trails in the Bridal industry - Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more - Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA - Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need Additional Information The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once Birdy Grey Instagram - @birdygrey Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Your rights under the California Consumer Privacy Act The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights. How to opt out By clicking on the link below, we will no longer collect or sell your personal information. This applies to both third-parties and the data we collect to help personalize your experience on our website or through other communications. For more information, view our privacy policy. Do not sell my personal information