• Take full ownership of building a global brand’s social media presence in United Kingdom • Operate in one of the most exciting, fast-moving, yet regulated industries • Bring ideas to life on and off camera, with real freedom to shape the content style • Collaborate with UGC creators, influencers, and brand ambassadors • Have A LOT OF FUN along the way

• Lead end-to-end social media strategy and execution for organic and paid campaigns across platforms. • Use audience insights and platform analytics to inform content, targeting, and ad spend strategies. • Execute A/B tests and campaign optimizations to improve engagement, CTR, and conversions. • Guide campaign setup, media planning, and optimization. • Stay current on platform algorithms, features, and best practices. • Build and execute SEO strategies focused on technical, on-page, and off-page optimization. • Perform keyword research, site audits, competitor analysis, and content optimization. • Manage paid search campaigns on Google Ads, Bing, and retargeting platforms. • Lead creation and optimization of video and display ads across Google Ads, YouTube, and social platforms. • Launch targeted email, SMS, and CRM campaigns using various platforms. • Plan and manage influencer campaigns, collaborating with creators aligned with brand goals. • Mentor team members in digital marketing strategy and campaign execution. • Lead strategic development and contribute digital marketing expertise in client pitches and presentations. • Stay updated on trends in digital marketing and conduct market research.

• Own the paid social strategy and day-to-day execution in collaboration with agency across platforms such as Meta (Facebook/Instagram) and testing into new social channels • Plan, launch, and optimize full-funnel campaigns (prospecting, retargeting, retention) to drive customer acquisition and subscription growth • Analyze performance data to optimize toward core growth metrics such as CAC, ROAS, LTV, payback period, and subscription retention • Develop and scale testing frameworks for audiences, bidding strategies, creative, and landing page experiences in collaboration with cross functional teams • Collaborate closely with lifecycle/CRM, analytics, and web teams to ensure alignment across acquisition, onboarding, and retention • Own forecasting, budgeting, and pacing of paid social spend, ensuring efficient and scalable growth • Prepare and present performance insights, learnings, and recommendations to cross-functional partners and leadership

• Develop and execute a holistic organic social strategy across current and emerging platforms (Instagram, TikTok, Pinterest, etc.) • Own platform-specific content calendars aligned with brand priorities, launches, and the broader marketing roadmap • Concept, plan, and execute social-first campaigns, product launches, and seasonal moments • Ensure consistency of brand voice, tone, and visual identity across all social touchpoints • Actively manage and engage our social community by responding to comments, DMs, mentions, and tags in a timely, authentic way • Serve as the primary point of contact for inbound social inquiries, escalating to Customer Service, Marketing, or PR as needed • Foster meaningful two-way conversations that strengthen loyalty and advocacy • Identify ongoing and campaign-specific content needs (evergreen, launch, editorial, UGC, trend-led) • Collaborate closely with Creative and Marketing teams to plan and execute photo and video shoots • Brief and commission content from internal teams and external creators as needed • Edit and adapt content across formats and platforms; occasionally create lightweight content to fill calendar gaps • Manage the merchandising and promotion of TikTok Shop in partnership with Operations • Develop and maintain a TikTok Shop content and promotion calendar with clear KPIs • Track and report on performance, identifying opportunities to improve conversion and engagement • Partner with the Influencer Marketing Manager to plan creator-led social campaigns, develop briefs, and select creators • Collaborate with PR and Marketing on brand partnerships, giveaways, and collaborative moments • Analyze UGC and creator performance in partnership with the Influencer team • Track and analyze organic and boosted content performance across core KPIs (reach, engagement, traffic, conversion) • Deliver monthly performance reports highlighting insights, trends, competitive context, and recommendations • Stay up to date on platform updates, algorithm changes, and cultural trends; proactively test new formats and tactics • Propose new social initiatives tied to major launches, seasonal moments, or cultural opportunities