• Own Skylight’s digital presence across retailer websites including Walmart, Target, and Costco —ensuring best-in-class product detail pages (PDPs), brand stores, and on-site content. • Lead retailer-specific digital merchandising strategy, including SEO optimization, keyword strategy, content testing, and conversion rate optimization • Manage and optimize retail media investments across platforms such as Walmart Connect, Target Roundel, and Best Buy Ads to drive traffic and sales • Partner with Sales to align on key business priorities, promotional calendars, and product launches, translating them into high-performing digital campaigns • Develop and execute retailer-specific activation plans, including seasonal campaigns, product launches, and promotional events. • Collaborate with Creative to develop and adapt digital assets tailored to each retailer’s platform and audience, as well as leveraging best in class content, campaigns and key learnings. • Monitor performance across retailer platforms, including traffic, conversion, share of search, and content effectiveness—turning insights into actionable optimizations • Build and maintain a testing roadmap across PDP content, A+ content, media tactics, and promotional strategies to continuously improve performance • Partner with Analytics and Finance to track ROI, measure incrementality, and inform future investment decisions • Strengthen relationships with retailer media and merchandising teams to unlock new opportunities for visibility and growth. • Develop and manage a retailer media budget for each major retail channel, with inputs from Sales on revenue expectations and Finance around CPA targets. • Create KPIs and measurement tools for evaluating marketing spend and tactics employed in effectiveness of building : 1) Sales, 2) Brand awareness and 3) Competitive landscape positioning. • Develop and execute Retail Influencer and Affiliate programs for Walmart, Target, Costco and Best Buy.

• Manage traffic and implement campaigns across digital advertising channels • Collaborate with Creative, International, Brand and Retail teams for campaigns • Direct agency partners on creative assets and executional needs • Partner to improve paid media performance through learning agendas • Oversee Project Cyclone and Sapphire creative projects • Track and communicate stock updates with performance media team • Manage TikTok Shop program for month-over-month growth • Cross-share learnings with team members to drive results • Find ways to drive international growth while maintaining efficiencies • Build and manage relationships with platform partners and vendors • Stay updated on platform trends and opportunities • Handle other duties as required

Summary: The Digital Marketing & Web Analytics Specialist plays a key role in optimizing YA’s digital presence through marketing automation, reporting, and website performance improvements. Reporting to the Web Development & Digital Marketing Manager, this role blends technical expertise with strategic thinking across SEO/SEM, analytics, marketing operations, and web publishing. The ideal candidate is a proactive problem-solver with a strong foundation in digital marketing, a passion for continuous learning, and the ability to collaborate across teams to drive measurable results. Roles & Responsibilities: - Monitor and analyze performance across Google Analytics, Google Ads, HubSpot, and similar tools; provide actionable insights and optimization recommendations. - Coordinate SEO/SEM efforts: apply SEO best practices to web content, contribute to keyword strategy, and work with external agencies to ensure alignment with marketing goals. - Implement tracking and attribution standards: manage UTM parameters, campaign naming conventions, and Google Tag Manager for consistent reporting. - Support marketing automation and lead management: execute email campaigns, nurture workflows in HubSpot, segmentation and list management, and prepare for Salesforce integration through data hygiene and attribution alignment. - Streamline processes and ensure compliance: identify workflow gaps, improve efficiency, and maintain brand standards across all digital assets. - Collaborate cross-functionally with design, sales, and IT teams to align digital initiatives with business objectives. - Stay current on digital marketing trends (SEO, SEM, analytics, automation, testing) and contribute to special projects or strategic initiatives. Qualifications: - Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. - Professional experience in digital marketing and web analytics, including at least 2 years of hands-on work with SEO, paid search, and performance reporting. - Experience with marketing automation, campaign execution, CRM management and strategy, preferably with HubSpot and Salesforce. - Proficiency with analytics tools such as Google Analytics, Semrush, and dashboard platforms (e.g., Looker Studio). - Familiarity with CRM systems (e.g., Salesforce) and lead management processes. - Experience in web publishing and managing CMS platforms, particularly WordPress. - Knowledge of Google Tag Manager and UTM tracking implementation. - Experience creating and executing digital marketing assets, including email campaigns, social media, landing pages, and digital ad copy. - Basic experience or familiarity with front-end development (HTML/CSS). - Working knowledge of accessibility standards (e.g., WCAG). - Experience improving marketing workflows or operational processes. - Proven ability to collaborate cross-functionally with design, sales, and IT teams. - Strong writing, editing, and organizational skills; detail-oriented. - Ability to manage multiple projects in a deadline-driven environment. - Proactive and adaptable in a fast-paced digital environment. - Commitment to staying current on digital marketing trends and best practices. Who We Are: YA is an international professional services organization providing forensic consulting, engineering, risk mitigation, and related services. Founded over 25 years ago as a property damage consulting firm, YA has expanded through organic growth and strategic acquisitions. Today, YA has over 800 professionals dedicated to excellence, partnership, and driving innovation. We Offer: - Employee-focused culture - Strong commitment to work-life balance - 100% Remote work - Flexible vacation - Paid family care/sick leave - Parental leave - Comprehensive benefits - 401k w/match Fraudulent Recruitment Alert: Please be vigilant against fraudulent recruitment attempts. YA will never ask for personal financial information (such as bank account numbers or identification numbers) via social media or chat-based apps. We also will not request money for the purchase of business equipment or conduct interviews solely via text message. All official email communications regarding your application will come from notify@dayforce.com or directly from a member of our talent team using an @yagroup.com domain name. If you suspect any fraudulent activity, please contact us directly at careers@yagroup.com.

Description Digital Media Buyer Location: US Remote Preferred: New Jersey (Remote) Ready to make a difference? Join our team as a Digital Media Buyer and immerse yourself in the dynamic realm of digital advertising. In this pivotal role, you'll be at the forefront of executing and optimizing digital media campaigns across diverse digital marketing channels, including programmatic display, native, and social, for Energy and Government sectors. This position offers an enriching environment for career advancement within a dynamic and collaborative organization. You will not only manage campaigns but also drive their performance, leveraging your skills in digital buying, analytics, and strategic thinking. Owning the digital buying for entire accounts, you'll work closely with media strategists to develop and implement media plans, ensuring excellence in execution, optimization, and reporting. If you have a passion for analyzing campaign data, optimizing media buys, and turning insights into impactful actions, this opportunity offers the perfect platform to expand your experience and contribute significantly to our team's success. Why you will love working here: - Quality of life: Flexible workplace arrangements, work-life balance - Investment of the community: Donation matching, volunteer opportunities - Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan - And many, many more (Ask your recruiter for more details!) What you will be doing: - Execute and Optimize Digital Media Campaigns: Efficiently manage campaigns across various online marketing channels and platforms (Google, Facebook, LinkedIn, The Trade Desk, CM360, etc.), ensuring they meet set objectives and performance benchmarks. - Campaign Management and Digital Buying: Day-to-day management of digital campaigns, managing their progress toward budget and KPI goals, and making necessary adjustments for optimal performance. Ownership of digital buying for assigned accounts, utilizing expertise in digital media and analytics to maximize campaign outcomes. - Data Analysis and Trend Identification: Regularly analyze campaign data to identify trends and insights that can inform strategy and improve performance. - Reporting and Performance Improvement: Oversee the reporting for assigned campaigns on a monthly basis, providing insights and recommendations for continuous improvement. Utilize tools such as Google Looker, Microsoft Excel, and Google Analytics. - Collaborate on Media Planning: Work closely with media strategists to develop comprehensive media plans that align with the marketing goals of clients in industries like Energy and Government. - Team Collaboration: Be an active member of a dynamic team, contributing to a positive work environment and participating in collaborative efforts for campaign success. - Career Growth and Learning: Embrace opportunities for professional development and learning, staying abreast of industry trends and advancements in digital advertising. What we need you to have (minimum qualifications): - Bachelor's degree (or equivalent experience) - 2+ years of hands-on experience in campaign buying across online marketing channels such as social media marketing, display advertising, video advertising or others on digital advertising platforms such as Google, Facebook, Programmatic DSP, etc. - 1+ years using web analytics tools, such as Google Analytics and Google Tag Manager - Proficiency in Microsoft Excel - Must be able to pass a background check and drug screening What we would like you to have: - In-depth knowledge of media vendors, platforms, verification partners, and DSPs such as Display and Video 360, the Trade Desk, etc. - Strong written and verbal communication skills - Excellent research and analytical skills - Experience implementing pixels for data collection and conversion tracking on websites - Ability to multitask and meet deadlines under pressure - Experience managing campaigns across multiple programmatic tactics including prospecting, retargeting, video, etc. - Adaptable, flexible, and a team player with a passion for digital advertising - Active interest in keeping up with the paid media industry and latest trends Working at ICF ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future. We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy. We will consider for employment qualified applicants with arrest and conviction records. Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email Candidateaccommodation@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.  Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act. Candidate AI Usage Policy At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.  However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.   Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position based on full-time employment is: $61,232.00 - $104,094.00 Nationwide Remote Office (US99)