Content Writer / Copywriter – Remote Digital Marketing Campaigns Dynamic opportunity in the insurance industry to craft high-impact marketing content across digital channels. This role focuses on campaign development, SEO-driven copywriting, and data-informed storytelling within an agile, cross-functional environment, offering exposure to integrated campaigns and innovative creative strategies. What is in it for you: • Salaried: $25-30 per hour. • Incorporated Business Rate: $31-36 per hour. • 12-month contract with the potential for permanent employment. • Full-time position: 37.50 hours per week. • Enjoy the flexibility of remote work. Responsibilities: • Develop and execute compelling content aligned with campaign objectives, including lead generation, retention, awareness, and cross-sell initiatives. • Create high-quality content across multiple channels such as email, web, social media, blogs, print, and direct mail. • Ensure consistency of brand voice and messaging across all deliverables. • Apply SEO best practices to optimize content performance and visibility. • Monitor and analyze performance metrics including engagement, click-through rates, and conversions to inform future strategies. • Collaborate within agile squads, participating in sprint planning, stand-ups, and retrospectives. • Work closely with marketing, product, and design teams to bring creative concepts to life. • Ensure compliance with regulatory standards by partnering with relevant stakeholders. • Contribute to ideation and development of innovative marketing concepts. What you will need to succeed: • Bachelor’s degree or diploma in journalism, marketing, communications, or a related field. • 4 years of experience in content creation or copywriting. • Demonstrated portfolio showcasing diverse writing across digital, campaign, and conceptual work. • Strong writing, editing, and proofreading skills with attention to detail. • Experience with digital marketing channels including email, social media, and web. • Solid understanding of SEO fundamentals and content optimization. • Ability to analyze data and translate insights into actionable strategies. • Experience working in agile environments and cross-functional teams. • Familiarity with financial services or insurance industry is an asset. • Knowledge of human-centered design thinking is an asset. • Strong time management skills with the ability to handle multiple projects and deadlines. • Collaborative mindset with the ability to work independently when required. Why Recruit Action? Recruit Action (agency permit: AP-2504511) provides recruitment services through quality support and a personalized approach. As part of the screening process, some applications may be reviewed using artificial intelligence tools. Only candidates who meet the hiring criteria will be contacted. # MFCJP00016525

• Write and optimize product copy for non-featured items across ecommerce channels (Amazon, Shopify, marketplaces) • Conduct keyword research and integrate high-value search terms into listings using SEO and AI tools • Leverage AI platforms (e.g., LLMs, content generation tools) to scale copy production while maintaining quality and brand voice • Structure product content to be “agent-ready,” ensuring compatibility with AI-driven discovery and indexing systems • Continuously refresh and update product listings to improve performance, incorporating emerging best practices (e.g., periodic copy updates aligned with marketplace algorithms) • Collaborate with marketing, ecommerce, and data teams to align copy with campaign strategy and product positioning • Support potential platform transitions by adapting copy formats, attributes, and taxonomy requirements • Maintain consistency in tone, formatting, and metadata across large product catalogs • Analyze performance data (CTR, conversion rates, keyword rankings) to iterate and improve content

• Interpret research reports and translate them into clear, concise, and engaging LinkedIn content • Ensure all messaging is 100% accurate and aligned with source material • Distill complex ideas into digestible, insight-led short-form copy • Maintain consistency with established tone of voice, content pillars, and brand guidelines • Write copy across multiple formats, including: static posts and infographics, carousel posts with strong narrative flow and storytelling, motion content adaptations • Develop content with narrative depth and conceptual clarity • Elevate content beyond templated formats into something more distinct and engaging • Work closely with a Creative Strategist to execute against established content strategy • Apply strategic thinking to execution, with opportunities to contribute ideas • Occasionally support direct client requests (rare, depending on timezone alignment) • Deliver work within timelines while managing multiple content pieces simultaneously

Develop persuasive copy for marketing campaigns, emails, and onboarding experiences while ensuring alignment with campaign goals. Edit content for clarity and impact, reflecting brand voice and standards throughout all communications.