Job Closed
This listing is no longer active.
Paid Ads Specialist
Location
United States
Posted
101 days ago
Salary
$8 - $10 / year
Seniority
Mid Level
No structured requirement data.
Job Description
Paid Ads Specialist
Vasquez Law Firm,PLLC
Role Description We are seeking a results-driven Paid Ads Specialist with strong experience in Google Ads and Meta Ads for lead generation. This role is responsible for building, launching, managing, and optimizing paid campaigns that generate high-quality leads and measurable business results. This is not just a media buying role. The ideal candidate must also be able to develop ad angles, write compelling ad copy, and collaborate on or create ad creatives that improve conversion performance. The right candidate is analytical, proactive, organized, and performance-focused, with the ability to work in a fast-paced environment where speed, testing, and accountability matter. Paid Media Management - Build, launch, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max) - Build and manage Meta Ads campaigns (Facebook & Instagram) - Optimize campaigns for lead generation, CPL, CPA, booked consultations, and ROAS - Conduct keyword research, competitor analysis, and audience targeting - Manage budgets, bidding strategies, and daily pacing - Monitor performance and implement data-driven optimizations - Identify underperforming campaigns and take corrective actions quickly Creative Strategy & Copywriting - Write high-converting ad copy for Google and Meta - Develop creative concepts, hooks, and messaging angles - Collaborate with the marketing team on image, video, and UGC creatives - Create basic creatives using tools like Canva, CapCut, or Adobe Express - Test variations of creatives, headlines, and CTAs - Align ads with landing pages and funnel strategy Tracking, Reporting & Optimization - Implement and manage tracking (GA4, GTM, Meta Pixel) - Ensure accurate tracking of leads, calls, and conversions - Analyze performance and provide actionable reports - Run A/B tests across creatives, audiences, and landing pages - Maintain campaign documentation and reporting Cross-Functional Collaboration - Work with creative, content, intake, and web teams - Support landing page optimization (CRO) - Coordinate campaign launches, assets, and timelines - Identify and scale high-performing campaigns Qualifications - 3+ years of experience managing Google Ads campaigns - 2+ years of experience managing Meta Ads campaigns - Proven success in generating leads with measurable ROI - Strong knowledge of Google Ads (Search, Display, YouTube, Performance Max) - Strong knowledge of Meta Ads Manager and audience targeting - Experience writing high-converting ad copy - Experience with GA4, Google Tag Manager, and Meta Pixel - Strong analytical and data-driven mindset - Experience managing budgets and scaling campaigns - Strong organization and time management skills - Ability to manage multiple campaigns and deadlines Preferred - Google Ads certifications - Experience in legal marketing or service-based businesses - Experience creating ad creatives - Knowledge of landing page optimization and CRO - Bilingual English/Spanish (plus) - Experience with CRM attribution, call tracking, and lead quality analysis
Related Guides
Related Categories
Related Job Pages
More Performance Marketing Jobs
Bei Freiheit Media skalieren wir erfolgreiche Brands von morgen. Während unser Team im Herzen von Hamburg direkt am Rathaus sitzt, hast du die Freiheit, komplett remote oder vor Ort mit uns zu arbeiten. Wir suchen Verstärkung, um Marken auf Facebook, Instagram und TikTok durch smarte Ads groß zu machen. Der Fokus liegt dabei auf Inhalten, die wirklich verkaufen: Du verstehst, wie Bilder und Videos aufgebaut sein müssen, damit Menschen beim Scrollen stoppen und gerne kaufen. Wenn du Lust hast, mit kreativen Ideen und echtem Fachwissen spannende Onlineshops nach vorne zu bringen, bist du bei uns genau richtig. Werde Teil eines motivierten Teams und arbeite an den digitalen Strategien der Zukunft. Deine Aufgaben: - Du wirst nach ausführlicher Einarbeitung mit uns gemeinsam an Marketing Strategien für spannende Marken arbeiten - Du bist viel in Kontakt mit Kunden und berätst Kunden hinsichtlich diverser Marketing Strategien - Du bist die Ansprechperson für unser Team, wenn es um Strategien und Kampagnen geht - Du wertest, nach vorgegebenen Methoden, Reports aus und entwickelst mit uns gemeinsam im Team neue Handlungsempfehlungen für Kunden - Du behältst den Überblick über die Ziele der Kunden und sorgst dafür, dass diese erreicht werden Was wir Dir bieten: - Klare Strukturen: Du wirst einen klaren Fahrplan an die Hand bekommen, der sich für uns und unsere Kunden bewährt hat - Spannende Kunden und Marken: Du arbeitest direkt mit bekannten Marken zusammen - Positive Arbeitsatmosphäre: Du wirst Teil unseres Teams, welches sehr Performance getrieben ist und sich gegenseitig unterstützt - Ein sicherer Arbeitsplatz: unsere Branche wird über die kommenden Jahre stark wachsen - Gutes Gehalt: du erhältst bei uns ein überdurchschnittliches Gehalt für deine Position - Benefits: aktuelles Macbook, höhenverstellbarer Schreibtisch, Schulungen, Remote-Work uvm. Was Du mitbringen solltest: - Du hast eine Affinität für Social Media und mindestens 2 Jahre Berufserfahrung - Du hast eine abgeschlossene Ausbildung oder ein Studium - Du verfügst über gute Deutschkenntnisse in Wort & Schrift - Du hast eine schnelle Auffassungsgabe - Du würdest Dich selbst als Organisationstalent bezeichnen - Du hast die Fähigkeit, bestehenden Prozessen zu folgen - Außerdem solltest Du Lernbereitschaft & Disziplin mitbringen Bitte gib bei deiner Bewerbung deine Gehaltsvorstellung an. Wir freuen uns auf Deine Bewerbung!
Project Lead, Client Account Manager — Performance Marketing
LeadsbyAdsLeadsbyAds ist die Agentur, wenn es darum geht Performance Marketing profitabel und nachhaltig einzusetzen.
• You oversee all of your client projects and take responsibility for the results • You independently conduct client calls and onboardings and manage ongoing communication • You act as the interface between the client project and video editing, creative production, tracking, copywriting, etc. — you commission the involved teams and ensure everything runs smoothly • When issues arise, you roll up your sleeves and take on tasks outside your core area
• Own qualified pipeline targets and be accountable for Marketing’s contribution to revenue across AEM's markets • Design and lead integrated demand creation campaigns • Generate original campaign concepts • Build campaigns with synergistic marketing channels • Own tradeshow and event strategy • Build and run ABM programs for priority accounts • Manage a team of marketing managers and lead the SDR function • Own the marketing technology stack and build reporting for funnel visibility • Combine first principles thinking with applied AI to transform Marketing toward an AI-native operation
Paid Media Manager (B2B)
Havas GroupHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
Agency : Ledger Bennett Job Description : Paid Media Manager (B2B) Location: New York, NY (or flexible, depending on need) Experience: 4–7 years About the Role Ledger Bennett, Havas Media’s specialist B2B agency, is seeking a Paid Media Manager to support cross‑channel media execution and performance across our global client portfolio. This role is highly hands‑on and focused on day‑to‑day activation, optimization, and pacing across multiple paid media channels. You will manage execution for a core group of assigned accounts while supporting senior leadership on larger, more complex programs. You’ll work closely with internal stakeholders and global counterparts—particularly across the US and Europe—to ensure campaigns are delivered accurately, on time, and aligned with strategic objectives. The role also involves contributing to process improvements, maintaining best practices, and ensuring spend and performance are tracked correctly. We’re looking for someone who is detail‑oriented, proactive, and comfortable working in a fast‑paced, entrepreneurial environment—someone who enjoys owning execution, collaborating cross‑functionally, and continuously improving how paid media is delivered. What You’ll Do Execute & Optimize Paid Media Campaigns - Manage cross‑channel activation across paid social, programmatic, and other B2B media platforms - Execute campaigns from setup through launch, optimization, and close‑out - Monitor pacing, budgets, and performance to ensure campaigns deliver against targets - Implement ongoing optimizations based on performance insights and data analysis Support Media Investment & Account Delivery - Own activation for a portfolio of assigned client accounts - Support senior team members on larger or global accounts as needed - Ensure campaign structures, budgets, and timelines align with approved media plans - Work closely with account and strategy teams to align activation with client objectives Maintain Operational Excellence - Follow established activation workflows, best practices, and governance standards - Ensure accuracy across campaign builds, reporting, billing inputs, and platform data - Maintain clean documentation in media management and reporting tools (e.g., MPHQ, Sync, Prisma as applicable) - Support month‑end and quarterly reconciliation processes Collaborate Across Global Teams - Work closely with media colleagues across the US and Europe to ensure consistency in execution - Communicate clearly with internal stakeholders on performance, pacing, and campaign status - Participate in internal training, knowledge sharing, and process improvement initiatives Contribute to Growth & Innovation - Stay up to date on platform updates, new ad formats, and B2B media innovations - Share learnings and recommendations with the broader media team - Support new business efforts through research, forecasts, and activation input when needed Platform & Channel Experience Working knowledge of several of the following is expected: - LinkedIn, Meta, Reddit, and other paid social platforms - Programmatic DSPs (e.g., StackAdapt) - Content syndication platforms - ABM platforms such as 6sense and ZoomInfo is a plus - Google Ads, Microsoft Ads knowledge is a plus - Understanding of campaign architecture, conversion tracking, and performance measurement frameworks Who You Are - A strong executor who takes ownership of campaigns and follows through on details - Organized and analytical, with a solid grasp of numbers, pacing, and performance metrics - Collaborative and communicative, comfortable working with cross‑functional teams - Curious and eager to learn, with an interest in improving processes and best practices - Comfortable operating in a fast‑paced, deadline‑driven environment Qualifications - 4–7 years of experience in paid media, digital activation, or performance marketing (B2B preferred) - Hands‑on experience managing campaigns across multiple paid channels - Experience managing multiple accounts or workstreams simultaneously - Strong attention to detail and comfort working with budgets and data - Proficiency in Excel and reporting tools - Strong written and verbal communication skills Contract Type : Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

