Responds to or clarifies internal requests for medical information. Decisions are typically related to resources, approach, and tactical operations for projects and initiatives involving own departmental area.

• Manage multiple projects within a B2B portfolio providing efficient coordination of activities • Ensure effective identification of risks and solutioning • Grow a B2B portfolio and have B2B product suite knowledge • Handle multiple priorities and manage multiple issues under pressure

Role Overview The SEO Manager is responsible for driving search-led strategy and execution across content, technical SEO, and performance optimization. This role supports Omnichannel Search initiatives, including Category Assessments, AI Search Audits, and ongoing SEO programs, ensuring outputs are data-led, scalable, and aligned with business objectives. Core Responsibilities 1. Search & Keyword Strategy - Conduct keyword research and clustering across Google and relevant platforms (YouTube, TikTok, etc.) - Translate search data into content opportunities and topic territories - Support Category Assessments (OCCA) and search demand sizing 2. Content & On-Page Optimization - Develop search-led content recommendations (structure, intent alignment, internal linking) - Optimize existing content for rankings, visibility, and engagement - Collaborate with Editorial and Strategy teams to ensure SEO integration into content planning 3. Technical SEO & Website Performance - Conduct technical audits (crawlability, indexation, site performance, Core Web Vitals) - Identify and prioritize fixes with developers - Ensure site is search-engine friendly and scalable 4. Performance Tracking & Insights - Monitor keyword rankings, organic traffic, and visibility metrics - Translate data into clear insights and actionable recommendations - Support reporting for monthly performance and strategic reviews 5. AI Search & Emerging Search Support - Support AI Visibility Audits (prompt mapping, data validation, insight generation) - Identify opportunities to improve: - Visibility - Citation - Narrative positioning in LLMs - Contribute to future-facing search strategies Requirements - 3–5+ years experience in SEO (agency or in-house) - Strong experience in: - Keyword research & clustering - On-page optimization - Technical SEO audits - Familiar with tools: - Google Search Console - Screaming Frog - SEMrush / Ahrefs - Ability to translate data into strategic recommendations (not just outputs) - Comfortable working in cross-functional teams (Editorial, Strategy, Tech) - Strong communication and ability to present insights clearly What We Are Looking For The right person for this role understands that modern search strategy does not stop at the blue link. They bring the technical foundations to ensure a site is healthy and crawlable, the content instinct to identify what an audience is actually looking for, and the analytical clarity to turn data into a direction. As AI continues to reshape how people find information, this role sits at the center of that shift — helping clients stay visible, credible, and present in the spaces that matter. This is not a role for someone who delivers outputs and moves on. It is for someone who stays curious about what search is becoming — and helps clients get ahead of it. Location Manila, Manila (Remote) Employment Type Freelancer Minimum Experience Experienced

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges. About the Role GSK is looking for a passionate and experienced National Sales Manager for our Respiratory Business Unit. In this key leadership role, you will have responsibility for a team of Specialist Account Managers that are driving the performance of our Biologics specialty business. You will: - Lead your team in the development of performance driving key account plans - Embed an omni-channel approach to engaging with customers - Develop strong relationships with cross-functional partners to execute the strategic brand plan - Drive a culture of leadership, sales excellence and continuous improvement - Keep up to speed on developments in the respective therapeutic areas - Build strong relationships with cross-functional partners; regulatory, medical, and market access About you: To be successful, you will be an accomplished sales leader within the pharmaceutical space, bringing leadership and experience in tactical implementation of brand strategy - - A tertiary degree in Business, Science, Biomedical or Education - A thorough understanding of the hospital customer landscape and commercialisation of new and existing specialty medicines - Excellent business acumen with strong performance diagnosis, business planning and execution capabilities - Effective leadership, management and coaching skills with a passion for developing people - Excellent business partnering, influencing skills and ability to work across boundaries with a broad range of cross functional stakeholders - Launch and disease area experience preferable - Ability and willingness to commit to regular national travel Why join us: At GSK, we challenge ourselves to get Ahead Together – to make a positive impact on global health, for growth, in an environment where people can thrive. Our culture inspires our performance. By joining GSK, you will enjoy: - A flexible and life-friendly working approach, allowing you to do your best work - Being in a supportive organisation that reflects the communities that we work within - Career development and progression at a global scale, with international opportunities - Five Feel Good Days and 1 volunteer day per year (on top of your annual leave) - Option to purchase up to 4 weeks’ additional leave per year - Access to discounted health insurance *LI-GSK #LI-Remote Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people. We are committed to creating an inclusive workplace and providing equal opportunities for all applicants. We embrace an agile working culture across our roles, so if flexibility is important to you please discuss opportunities with our hiring team. If you need any adjustments to the recruitment process to help you demonstrate your strengths and capabilities, contact APACRecruitment.Adjustments@gsk.com. Please note this email is for adjustment requests only; for other enquiries please use our standard contact channels. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. 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