• Set the overall marketing and audience distribution strategy for Elections, balancing near-term performance goals with long-term brand building. • Serve as a strategic partner to the GM of Elections and the broader Elections leadership team. • Drive voters in target cities to view their ballots through a balanced mix of paid, organic, and partnership channels. • Reduce customer acquisition cost (CAC) through performance optimization and close collaboration with Growth Product. • Own and optimize a paid media budget, including performance tracking, optimization, reporting, and continuous learning. • Manage an external ad agency, providing clear direction on creative, targeting, testing, and execution across channels such as Meta, YouTube, Reddit, and others. • Partner closely with FP&A to ensure responsible spend, accurate forecasting, and clear impact measurement. • Define and execute a clear brand vision and strategy for Elections, building momentum toward the 2028 presidential cycle and beyond. • Lead the development and stewardship of the Elections brand, partnering with Product to ensure voice, tone, and narrative reflect trust, clarity, and nonpartisan integrity. • Translate complex civic information into clear, compelling messaging that resonates with diverse voter audiences. • Player/Coach: Manage a small team of ICs (with plans to grow after 2026), filling in on execution where needed. • Create clarity, focus, and momentum during high-intensity election cycles and provide stability during quieter post-election periods. • Help design and scale the future Elections marketing organization as scope and impact expand. • Build strong operating relationships across Product, Engineering, and Finance to enable fast, aligned execution. • Partner with Product squads to optimize landing pages, onboarding, and voter journeys. • Collaborate with Finance on budget management and with Legal and Policy partners to ensure compliance, integrity, and trust.

• As Head of Marketing & Performance Marketing, you take responsibility for our entire marketing strategy. • You lead the team, develop clear structures and processes, and ensure that good ideas translate into measurable results. • You are responsible for the entire marketing area, from performance to content to community. • You develop strategies, set priorities, and maintain a clear, consistent strategic direction. • You bring solid experience in paid social—especially on Meta. • You lead the existing team and help us continue to build it out. • With a clear focus on brand & storytelling, you consider our brand holistically—from the first touchpoint to long-term brand loyalty. • You love numbers and dashboards, test hypotheses, optimize funnels, and derive actions that truly work.

Job DetailsJob Location: Remote Office - Remote, TX 77043Position Type: Full TimeJob Category: MarketingAt DealerBuilt, we empower people to achieve their unique ambitions. DealerBuilt is a portfolio of automotive dealership SaaS brands including Lightyear, Oplogic, iService, and Vistadash. Our portfolio includes Enterprise Retail Cloud DMS, Document Management, CRM, Desking, F&I Menus, Equity, Telephony, Fraud Protection, Artificial Intelligence, Service Lane Tools, and Marketing Analytics. We pride ourselves on the fact that our innovative SaaS solutions are built by dealers for dealers. Our solutions are used in some of the largest volume stores and groups in the nation. We understand that every dealership is unique, and that is why our platform is tailored to adapt to those specific needs and goals regardless of the dealership size. Our innovative technology is designed to elevate the dealership experience, offering unparalleled flexibility, efficiency, and control in managing operations. Join us. WHY WE’RE LOOKING: We are looking to grow our team with a Director of Marketing who can drive our brand, demand generation, and go-to-market strategy across our portfolio of SaaS brands. This role is crucial in shaping how we engage dealerships, expand market share, and communicate the value of DealerBuilt’s solutions. Your expertise will play a vital role in fueling our growth and positioning DealerBuilt as the leading innovator in dealership technology. WHAT YOU’LL DO: Player / Coach role with significant weighting on doing the work and building systems from scratch Develop and execute a comprehensive marketing strategy that aligns with DealerBuilt’s vision and growth objectives. Lead brand positioning, messaging, and communications across all channels to ensure a consistent and compelling voice in the market. Drive demand generation programs, including targeting, contact appending, digital marketing, campaigns, and account-based marketing to support sales pipeline growth. Lead internal resource for design work and potentially an agency contractor for special needs. Collaborate with and leverage Sales, Sales Operations, RevOps, Product, Success, and Solution Engagement teams to drive content, campaign ideas, accuracy and positioning of messaging, and insights to ensure marketing efforts are aligned with business goals. Project management style focus for industry events to ensure execution and return on investment. Measure, analyze, and report on marketing effectiveness while using insights to optimize performance. Collaborate with CRO and Director of Sales Operations to ensure business priorities have strong strategy, plans, execution, and metrics. WHAT WE’RE LOOKING FOR: Bachelor’s degree in marketing, business, communications, related field, or work experience equivalent. 5+ years of progressive marketing experience. 3+ years of automotive SaaS industry and dealership technology solutions is REQUIRED. Proven track record of building and scaling marketing strategies that drive measurable growth. Strong expertise in digital marketing, demand generation, and product marketing. Exceptional writing, communication, and collaboration skills. Analytical, data-driven decision-making mindset with a creative and entrepreneurial approach. Ability to thrive in a fast-paced, growth-oriented environment. Experience with Websites and HubSpot (or other Marketing Automation Tools) WHAT’S IN IT FOR YOU: Competitive Compensation: This position offers a base salary plus bonus. Employees who demonstrate successful goal attainment and commitment will have the opportunity for career growth and advancement in the organization. Great Benefits: Several comprehensive benefit offerings to choose from and a no-wait 401k plan with company match. Fully Remote: Enjoy the flexibility of working remotely while delivering exceptional results for our clients. Work/Life Balance: We believe in working hard for our clients every day while ensuring satisfaction in your role and ample time to enjoy activities outside of work. Enjoy Responsible Paid Time Off to balance work with life’s other priorities. Employee Referral Program: Our Referral Program incentivizes you to bring talented individuals into our growing organization. DealerBuilt is an Equal Opportunity Employer of minorities, females, protected veterans, and individuals with disabilities. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. No search firm solicitations, please. Qualifications

• Build and lead a unified multi-channel marketing engine across paid, organic, email, social, and affiliate channels • Own marketing strategy and execution for key launches, including campaign architecture, sequencing, and revenue targets • Lead funnel strategy and conversion optimization across all offers and customer journeys • Direct affiliate marketing strategy, partner performance, and ongoing channel growth • Develop scalable systems, workflows, and reporting processes to improve efficiency and output • Manage, mentor, and grow the marketing team while identifying future hiring needs • Partner with executive leadership on budget allocation, priorities, and growth strategy • Diagnose performance issues quickly and implement solutions tied to measurable outcomes • Build AI-first workflows and leverage automation to maximize team productivity • Ensure all channels operate with clear direction, alignment, and accountability