Develop and execute marketing strategies, manage integrated campaigns, oversee content creation, and analyze performance metrics to optimize results while ensuring brand consistency across all channels.

Role Description As Divisional Marketing Manager, Finance, you will play a pivotal role in shaping and executing our go-to-market (GtM) strategy globally. This is a senior, hands-on role that combines strategic leadership with operational execution to empower Divisional Sales and build and deliver full-funnel marketing programs that generate demand and support divisional revenue goals. You will collaborate closely with a centralized global marketing team (specialists in digital, social media, marketing operations, creative design, content, analyst relations, and PR) to build impactful campaigns that reinforce our brand, amplify our message, and drive measurable pipeline growth. Key Responsibilities - Develop and manage comprehensive go-to-market (GtM) plans for key portfolio products, including launch planning, messaging, competitive positioning, and alignment across Marketing, Product, and Sales. - Create clear solution positioning and high-quality assets such as playbooks, presentations, webpages, brochures, videos, and one-pagers to support awareness, consideration, and sales engagement. - Enable Sales with relevant insights and tools, running enablement sessions, ensuring teams understand new initiatives, and refining collateral based on feedback and usage data. - Build and run full-funnel marketing campaigns in German and English across webinars, sponsored content, paid social, email, search, PR, and ABM (account-based marketing) approaches in partnership with agencies. - Plan and manage participation in events, conferences, and roundtables, collaborating with the central Events team to deliver strong stories through demos, content, collateral, and customer contributions. Qualifications - At least 5 years of B2B marketing or sales experience within the financial services industry - ideally banking, insurance, or fintech. - Proven ability to market to CFOs and senior Finance decision-makers, with a strong track record in sales enablement and translating complex product capabilities into clear value. - C2-level fluency in German and English to confidently create, review, and refine customer-facing content and campaigns. - Strong execution skills with a structured, systematic approach to project management, able to manage multiple initiatives in a fast-paced environment. - Collaborative mindset, excellent communication skills, and enthusiasm for partnering closely with Go-to-Market teams while bringing creativity and initiative to your work. Benefits - Integrate into a dynamic, international Marketing Team that blends passion and diverse expertise from corporate, agency, and startup sectors, where your unique skills are highly valued. - Thrive in an environment that celebrates an entrepreneurial spirit and independent initiative. - Unique opportunity to shape and influence the marketing organization and its significant impact on the business. - High degree of creative freedom to implement innovative marketing strategies. - Play a pivotal role building a Marketing organization powered by AI. - Opportunity to collaborate with some of the brightest minds in the industry on an incredibly ambitious project to shape the ever-evolving financial sector. - Flexible work environment that encourages creativity and challenges the status quo. - Become part of a diverse and global team that is constantly growing and reinventing. - Chance to chart your own career path and take advantage of competitive compensation packages and progression opportunities based on merit.

Manage editorial requirements for medical communication materials, ensuring accuracy and compliance with style guidelines. Collaborate with the science team to verify content credibility and deliver projects within deadlines. Maintain brand style...

Title: Director, CRM Marketing Location: Atlanta United States Job Description: At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? As the Director of CRM Marketing at PrizePicks, you will own and lead the end-to-end CRM function, responsible for driving activation, engagement, and retention through targeted, data-driven messaging. This role will define the strategy, execution, and evolution of CRM across key owned channels, ensuring every player interaction is timely, relevant, and impactful. You will lead a high-performing CRM team and partner cross-functionally with Product, Analytics, Creative, Social, and Revenue Operations to deliver personalized experiences that influence player behavior and maximize lifetime value. This role is less about traditional lifecycle stage management and more focused on real-time, moment-based marketing, segmentation, and behavioral impact. What you'll do: Segmentation, Personalization & Targeting - Lead the development of advanced segmentation frameworks and targeting logic to deliver highly relevant messaging. - Own personalization strategy across channels, leveraging behavioral, transactional, and predictive data. - Continuously refine audience strategies to improve engagement, conversion, and retention outcomes. - Drive forward real-time messaging capabilities and effectiveness Campaign Strategy & Channel Optimization - Oversee planning and execution of CRM campaigns across all owned channels (email, push, SMS, in-app). - Drive channel optimization strategies, ensuring the right message reaches the right player at the right time. - Partner with Creative and Brand teams to ensure messaging aligns with voice, tone, and brand standards. Testing & Experimentation - Own the CRM testing roadmap, including A/B and multivariate testing strategies. - Establish a culture of experimentation to continuously improve campaign performance and player experience. - Leverage insights from testing to inform broader marketing and product strategies. Cross-Functional Leadership - Partner closely with Product and REI teams to support retention and reactivation initiatives. - Collaborate with Analytics to define success metrics, measure lift, and identify growth opportunities. - Align with broader Marketing (Creative, Social, Product Marketing) to ensure cohesive player communication. Performance & Impact Measurement - Define and track KPIs tied to engagement, participation, retention, and incremental lift. - Evaluate CRM effectiveness based on its ability to drive meaningful behavioral change. - Provide regular reporting and strategic recommendations to senior leadership. Team Leadership & Development - Build, lead, and develop a high-performing CRM team. - Establish clear priorities, workflows, and accountability across the function. - Foster a data-driven, test-and-learn culture within the team. What Success Looks Like - CRM drives measurable increases in player participation and engagement. - Messaging feels personalized, timely, and aligned with player behavior. - Strong testing culture leading to continuous performance improvements. - Clear demonstration of incremental lift driven by CRM initiatives. - Seamless collaboration across Product, Marketing, and Analytics. What you have: - 8-12+ years of experience in CRM, retention, or performance marketing, within gaming, DFS, or sports betting is a plus. - Proven experience leading CRM strategy and teams at scale. - Deep expertise in segmentation, targeting, and personalization strategies. - Strong experience with CRM and marketing automation platforms (Braze highly preferred). - Experience in managing a broader CRM tech stack. - Demonstrated ability to build testing roadmaps and drive data-informed decision-making. - Strong analytical mindset with experience leveraging data to drive marketing performance. What makes you stand out: - Experience working cross-functionally with Product, Analytics, and Marketing teams. - Excellent leadership, communication, and stakeholder management skills. - Familiarity with DFS or sports gaming industry strongly preferred. Where you'll live: - This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. #LI-Hybrid Working at PrizePicks: The typical salary range for this position is $150,000 to $180,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. Benefits you'll receive: In addition to your great compensation package, full-time employees will be eligible for the following perks: - Company-subsidized medical, dental, & vision plans - 401(k) plan with company match - Annual bonus - Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!) - Generous paid leave programs, including 16-week paid parental leave and disability benefits - Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked - Company-wide in-person events and team outings - Lifestyle enhancement program - Company equipment provided (Windows & Mac options) - Annual performance reviews with opportunities for growth and career development You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.