Develop engaging marketing campaigns by collaborating with creative teams, producing diverse copy for digital and print, and maintaining strong stakeholder relationships to enhance messaging strategies and ensure timely delivery of assets.

Job Title: Content Writer / Copywriter Position Type: Full-Time, Remote Working Hours: U.S. client business hours (with flexibility for deadlines and content calendars) About the Role: Our client is seeking a Content Writer / Copywriter to create compelling, high-quality content that informs, engages, and converts. This role involves producing blog posts, landing pages, ad copy, sales collateral, and thought leadership content. The Writer ensures all outputs are on-brand, SEO-friendly, and aligned with marketing and sales objectives. Responsibilities: - Content Creation: - Write long-form and short-form content including blogs, case studies, whitepapers, newsletters, and web pages. - Produce copy for ads, email campaigns, and sales collateral. - Ensure all content aligns with brand voice, style, and tone. - SEO & Optimization: - Research keywords and incorporate SEO best practices into writing. - Collaborate with SEO specialists to optimize for search intent and ranking. - Update existing content to maintain freshness and relevance. - Research & Subject Expertise: - Conduct in-depth research on industry topics, competitors, and trends. - Interview subject matter experts (SMEs) for thought leadership content. - Translate complex topics into clear, engaging copy. - Editing & Quality Assurance: - Proofread for grammar, clarity, and consistency. - Ensure deliverables are accurate, plagiarism-free, and error-free. - Maintain content calendars and deliver work on time. - Collaboration: - Work with designers, marketers, and sales teams to align copy with visuals and campaigns. - Incorporate stakeholder feedback into revisions while maintaining brand integrity. - Performance Tracking: - Monitor content performance using Google Analytics, HubSpot, or similar tools. - Provide recommendations to improve engagement, conversions, and SEO rankings. What Makes You a Perfect Fit: - Strong storyteller with a flair for persuasive and engaging writing. - Skilled at tailoring tone and style for different audiences and formats. - Organized multitasker who can manage multiple assignments and deadlines. - Curious researcher who thrives on learning new industries and topics. Required Experience & Skills (Minimum): - 2+ years professional writing or copywriting experience. - Portfolio of content across multiple formats (blogs, web copy, ads, collateral). - Proficiency with Microsoft Office/Google Workspace. - Strong research and editing skills. Ideal Experience & Skills: - Background writing for B2B SaaS, marketing agencies, or professional services. - Familiarity with SEO tools (SEMrush, Ahrefs, Clearscope). - Experience writing conversion-focused copy (ads, landing pages, email sequences). - Knowledge of content management systems (WordPress, HubSpot). What Does a Typical Day Look Like? A Content Writer / Copywriter’s day revolves around producing high-quality, conversion-focused content. You will: - Research industry trends and gather insights for upcoming topics. - Draft blog posts and long-form content for marketing campaigns. - Write ad copy, landing page text, or sales collateral to support lead generation and deals. - Collaborate with designers and marketers to align copy with visuals and campaign strategy. - Edit and proof content for accuracy and brand consistency. - Track content performance and optimize older pieces for better SEO and conversions. In essence: you ensure content is persuasive, optimized, and impactful, fueling marketing and sales results. Key Metrics for Success (KPIs): - Consistent content delivery aligned with deadlines. - Growth in organic traffic and engagement from written content. - Conversion performance of landing pages and ad copy. - SEO rankings and visibility for target keywords. - Positive stakeholder feedback on clarity and effectiveness of content. Interview Process: - Initial Phone Screen - Video Interview with Pavago Recruiter - Portfolio Review + Practical Task (e.g., draft a blog intro and ad copy for a sample product) - Client Interview with Marketing Leadership - Offer & Background Verification

Role Description We’re looking for a dynamic and passionate Copywriter to join our team. Whether you’re just starting your career or have a few years of experience under your belt, we invite you to help us tell our brand story. This is an excellent opportunity for a creative thinker who thrives in a fast-paced environment and is excited to develop their copywriting skills. - Write clear, concise, and engaging copy for various platforms (website, blogs, social media, emails, etc.) - Collaborate with the marketing team to create content that aligns with brand voice and tone - Edit and proofread copy to ensure accuracy, consistency, and quality - Conduct research to understand target audiences and create content that resonates with them - Assist in brainstorming and developing creative ideas for marketing campaigns - Stay up-to-date with industry trends and best practices in copywriting and digital marketing - Optimize content for SEO where applicable Qualifications - Bachelor's degree in Marketing, Communications, English, or a related field (or equivalent experience) - Proven experience or strong passion for writing (portfolio or sample work required) - Excellent written and verbal communication skills - Attention to detail and ability to meet deadlines - Familiarity with SEO best practices and content management systems is a plus - Ability to adapt tone and voice for different types of content - Strong organizational skills and the ability to manage multiple projects at once - A positive, collaborative attitude and a desire to learn Benefits - Flexible work schedule (part-time or full-time available) - Opportunity to work remotely or from our [location] - Mentorship and opportunities for growth in your writing career - A creative and supportive team environment - Competitive salary and benefits package - A chance to make a real impact on a growing brand

• Help develop and write creative concepts across campaigns, social, video, digital, experiential, and more • Turn briefs and business goals into clear, engaging, human-centered storytelling • Partner with designers, marketers, and producers to bring ideas to life across channels • Contribute to brainstorms and help push ideas from early concept through execution • Write and refine copy across formats, from short-form to long-form • Support messaging development that works for both consumer and business audiences • Participate in discovery sessions to uncover insights that strengthen the work and keep it connected to culture, trends, and new storytelling formats • Help maintain and evolve Zillow’s brand voice across everything you touch