• Provide day‑to‑day marketing coordination support across HED and ELL teams, supporting campaigns, content, events, and field marketing initiatives • Plan, track, and facilitate the completion of marketing projects and workstreams across both teams, ensuring accuracy, timeliness, and alignment to objectives • Maintain marketing calendars, project trackers, status documents, and shared repositories, keeping multiple teams aligned and work moving at pace • Work collaboratively with Creative Services, copywriters, designers, and digital teams to request, track, proof, and deliver marketing and sales assets, including sell sheets, presentations, digital ads, emails, social posts, and event materials • Coordinate the distribution and organization of marketing materials for internal stakeholders, sales teams, and regional partners • Support basic campaign analytics and reporting, helping teams track performance and outcomes across channels • Serve as a point of coordination across marketing systems, tools, and workflows, quickly learning and navigating new platforms as needed • Partner with Finance and Procurement to: Set up vendors in SAP, Support purchase orders and invoice processing, Track spend against budgets, Ensure timely and accurate vendor payments

• Leads the promotional launch of Orca-T, driving robust pre-launch, launch, and post-launch strategies and omnichannel tactics that maximize market penetration and product adoption • Drives development of unique and effective HCP engagement strategies aligned to Orca-T Brand strategy • Collaborate with the Market Development team and other Commercial personnel to shape a comprehensive HCP Marketing tactical plan, budget, and performance plan aligned to Brand KPIs to enable a robust promotional launch • Lead Orca-T message development across HCP and patient audiences, including insights generation and analysis • Lead the execution of a full HCP-facing tactical suite for personal and non-personal channels, including PRC review and approval, for Day 0, Now Approved, and Campaign assets • Contribute to omnichannel strategy, deployment, and management • Manage agency partners effectively to deliver consistent results • Contribute to advisory board content, execution, and analysis • KOL Engagement at major congresses, advisory boards, and site visits as necessary to support Commercial onboarding workstreams • Lead consistent engagement with Sales team to ensure optimization of messaging and assets • Effectively manage the promotions tactical budget to Launch Readiness and Orca-T launch • Manage one Product Marketing FTE

The Role At HelloConnect, you will be part of a dynamic team in Inoza tower, BGC that embraces innovation and leverages advanced technology to create exceptional experiences. Our culture is built on collaboration, continuous learning, and a commitment to excellence. You’ll have the opportunity to work on impactful projects, develop your skills, and grow within a supportive environment that values diverse perspectives and experiences. In this role, you will take on a key responsibility in driving the end-to-end execution, optimisation, and continuous improvement of Affiliate and Retail Media channels, contributing to our ongoing efforts to drive business success and enhance customer satisfaction. We’re looking for passionate individuals who can bring their unique skills and ideas to the table. Even if you don't meet every requirement but believe you’d excel in this role, we’d love to hear from you! What you’ll do - Lead the end-to-end execution of Affiliate and Retail Media campaigns, ensuring accuracy, efficiency, and scalability - Own and continuously improve partnership processes, identifying opportunities to automate and enhance workflows - Manage campaign setup across platforms, including asset coordination, tracking links, and code generation - Oversee financial processes such as PO creation, cost tracking, reconciliations, and invoice validation - Drive the operational delivery of Retail Media campaigns, including supplier onboarding and logistics coordination - Analyze campaign and partner performance, providing actionable insights and identifying optimization opportunities - Own reporting across partnership channels, ensuring data accuracy and delivering clear performance insights - Act as a key point of contact for partners and internal stakeholders, ensuring smooth communication and execution - Collaborate cross-functionally with marketing, finance, and operations teams to align on campaign delivery - Support continuous improvement initiatives, helping streamline workflows and enhance overall team performance What you’ll bring - Proven experience in marketing operations, partnerships, or campaign management, ideally within Affiliate or Retail Media - Demonstrated ability to own end-to-end campaign execution and manage operational processes effectively - Strong financial and analytical acumen, with experience in cost tracking, reporting, and reconciliation - Advanced proficiency in Google Sheets/Slides and experience with partner platforms such as Impact, Awin, or Tillo - Excellent organizational skills, with the ability to manage multiple priorities in a fast-paced environment - Strong communication and stakeholder management skills, with the ability to collaborate across internal teams and external partners - High attention to detail, with a strong focus on accuracy, compliance, and process excellence - Proactive, solutions-oriented mindset with the ability to identify inefficiencies and implement improvements - Data-driven approach, with the ability to translate performance metrics into actionable insights - A collaborative, team-oriented attitude with the ability to influence outcomes and contribute to strategic initiatives What we offer - Competitive Compensation: Beyond the standard package, we offer perks like Long Service Benefits (anniversary bonus) to recognize and celebrate your dedication - Wellness & Perks: We prioritize your well-being by offering mental health support, HMO medical coverage, generous leave benefits plus life insurance for both you and your family's peace of mind - Growth Opportunities: Invest in your personal development with an annual learning & development budget, plus access to the 360 Learning platform - Dynamic Environment: Join a rapidly growing global Business Process Outsourcing company, where you'll collaborate with a diverse community spanning across multiple continents and cultures - Work-Life Balance: Enjoy a healthy balance between your professional and personal life, with a supportive environment that prioritizes your well-being and personal time Are you up for the challenge? The first step to your new role starts here. Send in your application, along with your salary expectations and preferred start date. Our dedicated team will thoroughly review your details. We are excited to connect with you soon! #helloconnect #LI-Remote #hcgreenhouse

Brief Summary of Role As a Senior Marketing Specialist, you will play a key role in executing and optimizing marketing initiatives across Obie’s distribution channels and external marketing efforts. This role blends campaign execution, content development, and strategic support, and will partner closely with the Director and Marketing Manager to drive engagement, support sales growth, and strengthen Obie’s brand presence across agents, partners, and customers. You’ll operate as a high-impact generalist, contributing across lifecycle marketing, channel marketing, and content strategy, while bringing a strong understanding of performance, messaging, and audience needs. What you'll Do: Campaign Strategy and Execution: - Execute and optimize multi-channel marketing campaigns across email, lifecycle marketing, product marketing, and channel distribution to drive engagement, lead generation, and sales activity - Support the iteration and rollout of lifecycle and Digital Account Management (DAM) campaigns, including onboarding, engagement, and re-engagement initiatives - Leverage segmentation, personalization, and A/B testing to continuously improve campaign performance Channel and Partner Marketing: - Support the development and execution of co-branded marketing initiatives with Agents and Partners - Assist in building and scaling tiered marketing support packages that equip partners with tools to effectively sell Obie products - Collaborate with Channel Distribution to execute communications related to product launches, updates, and key business initiatives Content and External Marketing: - Develop high-quality, marketing-forward content across external channels including blog, website, social media, and sales enablement collateral - Contribute to SEO-driven content strategy by identifying gaps, trends, and optimization opportunities - Translate complex insurance and product concepts into clear, compelling messaging for agents, partners, and end customers - Support content development for product launches, including landing pages, resource hubs, and customer education materials - Maintain brand voice and consistency across all external-facing communications Cross-functional Collaboration: - Partner with Product, Engineering and Data, teams to bring marketing initiatives to life - Support go-to-market efforts for new products and features, ensuring alignment across internal and external messaging - Collaborate with leadership to refine messaging that reinforces Obie’s value proposition and market positioning Performance Tracking and Analytics: - Monitor and report on campaign performance, identifying insights and opportunities for optimization - Support the development and maintenance of dashboards connecting marketing engagement to business outcomes (quotes, binds, revenue) - Use data to inform content strategy, campaign improvements, and audience targeting What you'll Bring - 5+ years of experience in marketing, including lifecycle/email, digital marketing, or content marketing - Experience operating as a marketing generalist across campaigns, content, and cross-functional initiatives - Strong writing and editing skills, with the ability to adapt tone for different audiences (agents, partners, customers) - Proficiency with marketing and CRM tools (HubSpot, Salesforce or similar) - Experience with performance marketing concepts including segmentation, testing, and optimization - Comfort working in a fast-paced, high-growth environment with evolving priorities - Strong collaboration and communication skills across teams and stakeholders Preferred but not required: - Experience in personal lines insurance industry - Familiarity with SEO best practices and content optimization - Experience supporting product launches or go-to-market initiatives - Exposure to partner/channel marketing strategies Interview Process At Obie, transparency is core to our interview process. We focus on open communication and a positive experience; no trick questions—just honest conversations about your skills and aspirations. To help you prepare, please familiarize yourself with these resources before moving forward: - Our company’s blog to learn more about the market we serve and the information our customers value. - Check out our LinkedIn to see how people interact with our brand and product. - Press and podcast features like Inc. 5000, TechCrunch, Innovate State, Uncontested Investing Podcast, Insurtech Amplified Podcast - Meet us and get to know Obie You'll first talk to Kara on a 30-minute call to determine whether we’re a good fit for one another. You’ll learn more about Obie and have the chance to ask about our company, team, culture, and product. - Meet the hiring manager Next, you'll have a 45-minute video interview with the hiring manager, Jessica Smith, to assess your technical skills for the role. - Complete a Project Exercise This role requires strong strategic, collaboration, and analytical skills, so we’ll ask you to complete a short exercise to flex those muscles. You’ll complete the exercise on your own time, so please be thoughtful and thorough in your response. More details will come when you reach this step! - Meet the Team Since you'll be joining a close-knit team, we'll ask you to meet other people in the company so we get to know each other a bit better Moving Forward with Obie Obie is leading the future of real estate investment protection, securing over $25 billion in coverage for thousands of policyholders nationwide. Backed by $39 million in funding and recognized as a top workplace by Built In and Inc., we’re committed to driving progress for our customers and team. Through advanced digital tools, a trusted agent network, and strategic partnerships, Obie provides real estate investors the insurance coverage they need to move forward confidently. Obie has you Covered Being in the insurance industry, we understand the importance of comprehensive benefits for you and your family. These are just some of the benefits and perks we provide: - Comprehensive health, dental, vision and life insurance - Flexible paid time off - Retirement savings plan with company match Obie values transparency and data driven decision making, enabling us to have a consistent and equitable approach to compensation. We are informed by a benchmarking tool which provides real time compensation data allowing us to regularly check our salary ranges against other venture backed companies and startups within our industry. We've provided the full base salary range for this role below, but please note that we typically target the mid point of the salary range to allow room for growth within the role. Your salary is dependent upon many factors, including years of relevant experience, expertise, etc. During your first interview, you can expect to have an open conversation with your recruiter regarding your compensation expectations.