Trackforce est la plus grande entreprise SaaS de gestion du personnel de sécurité physique au monde. Notre technologie offre aux entreprises de sécurité physique et aux sociétés qui emploient des gardes une plate-forme unique pour gérer leur personnel de sécurité. Nous contribuons à améliorer les délais de réponse, à réduire les charges administratives et à réduire les coûts. Aujourd'hui, Trackforce sert plus de 3 000 clients dans plus de 45 pays. Nous comptons plus de 300 employés avec des bureaux à Montréal, Paris et Londres.
Responsable des opérations marketing
Location
Canada
Posted
65 days ago
Salary
0
Seniority
Mid Level
No structured requirement data.
Job Description
Responsable des opérations marketing
Trackforce
Trackforce est la plus grande entreprise SaaS de gestion du personnel de sécurité physique au monde. Notre technologie offre aux entreprises de sécurité physique et aux sociétés qui emploient des gardes une plate-forme unique pour gérer leur personnel de sécurité. Nous contribuons à améliorer les délais de réponse, à réduire les charges administratives et à réduire les coûts. Aujourd'hui, Trackforce sert plus de 3 000 clients dans plus de 45 pays. Nous comptons plus de 300 employés avec des bureaux à Montréal, Paris et Londres. Cependant, nous acceptons d’être à distance d’abord ! Présentation du poste Trackforce recherche un(e) Responsable des opérations marketing (Marketing Operations Manager) pour aider à faire évoluer et optimiser notre moteur mondial de génération de la demande. Ce poste est essentiel pour garantir l’exécution efficace des programmes marketing, l’accélération du passage des leads dans le funnel, ainsi que la mesure et l’amélioration continue de la performance. Vous serez responsable de l’exécution quotidienne et de la gouvernance des opérations marketing, incluant la mise en place des campagnes, l’automatisation du cycle de vie, le routage et le scoring des leads, le reporting et l’administration des technologies marketing. Ce rôle est au cœur des équipes Marketing, SDR, Ventes et RevOps, assurant l’alignement inter-équipes et l’excellence opérationnelle sur l’ensemble du funnel. Rattaché(e) à l’organisation marketing, il s’agit d’un rôle très opérationnel, idéal pour une personne aimant construire des systèmes, améliorer les workflows et utiliser les données pour générer de meilleurs résultats. Vous jouerez un rôle clé dans l’amélioration des taux de conversion, l’accélération de la prise de contact des leads et le déploiement de programmes marketing globaux performants et évolutifs. Responsabilités principales Exécution des opérations marketing & gestion des processus - Concevoir, lancer et assurer le contrôle qualité des campagnes marketing et des workflows d’automatisation dans HubSpot et Salesforce - Définir et maintenir les standards et la gouvernance de configuration des campagnes dans les systèmes marketing et commerciaux - Gérer les workflows de routage Marketing → SDR → Ventes afin de garantir un suivi rapide des leads - Maintenir les définitions des étapes du cycle de vie et automatiser les mises à jour de statut tout au long du funnel - Documenter et déployer à grande échelle des processus marketing et procédures opérationnelles reproductibles Gestion des leads, scoring & segmentation - Mettre en œuvre et optimiser les modèles de scoring des leads à partir de données comportementales et démographiques - Gérer la segmentation par persona, région, industrie, niveau d’engagement et signaux d’intention - Créer des listes dynamiques et des programmes d’automatisation pour le nurturing, la priorisation outbound et le retargeting - Surveiller les flux de leads et recommander des améliorations afin d’augmenter les taux de conversion et de réponse Opérations de campagnes & programmes de nurturing - Collaborer avec l’équipe Demand Generation pour exécuter des campagnes multicanales (email, webinaires, événements, programmes ABM) - Concevoir et optimiser des programmes de nurturing automatisés et des parcours d’activation déclenchés - Réaliser des tests A/B sur la segmentation, la cadence, les déclencheurs de messages et le timing - Soutenir l’exécution opérationnelle des campagnes majeures, des événements et des suivis post-événements Qualité des données & administration des systèmes marketing - Maintenir des standards élevés de qualité, d’enrichissement et de conformité des données dans l’ensemble des systèmes - Auditer les structures de données et l’intégrité du tracking des campagnes dans HubSpot et Salesforce - Gérer les intégrations et garantir une synchronisation précise des données sur l’ensemble du stack MarTech - Accompagner l’onboarding et l’optimisation de nouveaux outils marketing Analyse, reporting du funnel & insights de performance - Créer et maintenir des tableaux de bord sur la performance des campagnes, la conversion du funnel et la contribution au pipeline - Suivre les KPI clés, notamment le temps de réponse aux leads, la conversion MQL → rendez-vous et la performance de l’engagement - Identifier les points de friction opérationnels et recommander des améliorations pour accélérer la vélocité du funnel - Soutenir le reporting à destination du leadership et les prévisions de pipeline Profil recherché / Qualifications souhaitées - Expérience avec HubSpot et Salesforce dans un environnement SaaS B2B - Familiarité avec des outils tels que Qualified, ZoomInfo, UserGems ou plateformes similaires - Expérience avec des plateformes ABM telles que 6sense, Demandbase ou RollWorks - Expérience dans l’accompagnement des équipes SDR et des workflows outbound - Connaissance des solutions d’automatisation marketing basées sur l’IA ou du marketing conversationnel - Expérience au sein d’équipes marketing globales opérant sur plusieurs régions Indicateurs de succès - Amélioration des taux de conversion MQL → rendez-vous et de la performance globale du funnel - Réduction du temps de prise de contact des leads et respect des SLA sur l’inbound et l’outbound - Production de reporting précis et exploitable sur la contribution du marketing au pipeline - Mise en place d’opérations de campagnes évolutives et de processus cohérents - Amélioration de la qualité des données et de la fiabilité du tracking des campagnes Pourquoi rejoindre Trackforce Il s’agit d’un poste à fort impact, au cœur d’une organisation marketing mondiale en forte croissance. Vous influencerez directement la manière dont le marketing génère du pipeline et des revenus, avec une forte visibilité auprès de la direction et un alignement étroit avec les équipes Ventes et RevOps. Si vous aimez construire des systèmes, optimiser la performance et voir votre travail se traduire par un impact business mesurable, ce poste vous offre l’opportunité de façonner et de développer une fonction moderne d’opérations marketing. Travailler chez TrackForce Nous offrons un environnement flexible et entièrement à distance afin que vous puissiez harmoniser votre vie personnelle avec le travail fantastique que vous ferez ici. Notre équipe est fortement concentrée sur la création de valeur pour nos clients. Notre récente fusion nous a permis de devenir le véritable leader du marché dans le domaine des logiciels de gestion des effectifs de sécurité. Les valeurs que nous défendons : - Favoriser la curiosité - Diriger avec empathie - S'approprier et être responsable - Favoriser la diversité - Soyez vrai et agissez avec intégrité. #LI-Remote La recherche montre que les femmes et d'autres groupes sous-représentés postulent uniquement s'ils répondent à 100 % aux critères d'une offre d'emploi. Si vous êtes passionné et motivé et que vous ne remplissez pas toutes les conditions ci-dessus, nous vous encourageons à postuler ! Trackforce est fier de défendre la diversité, l’équité, l’appartenance et l’inclusion. Nous appliquons une politique de tolérance zéro pour toute forme de discrimination contre les personnes appartenant à des classes protégées ou fondée sur des motifs interdits. Tous les candidats qualifiés recevront une considération équitable pour l'emploi, conformément à la législation applicable en matière d'emploi et de droits de la personne.
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