• Own the end to end paid media strategy across all channels - existing and emerging - to drive profitable new customer acquisition at scale, defining high-value customer cohorts across domestic and international markets (Meta, Google, TikTok, Affiliates and emerging platforms) • Build, manage, and scale full-funnel paid campaigns, including audience targeting, ad creative development, bid strategy, and ongoing campaign optimization • Lead media buyers or agency relationships, driving clear accountability, performance standards, and ROI expectations • Daily management of paid media mix to ensure weekly traffic, customers, LTV:CAC and ROI targets are met. Leverage attribution software to effectively deploy attribution models and uplift analysis for in-channel optimization and media mix portfolio optimization • Design, execute, and analyze A/B tests across ad creative, landing pages, and audience segments to continuously improve conversion and efficiency • Brief high-impact ad concepts rooted in audience insights and channel best practices, with a sharp creative sensibility for what drives engagement and conversion • Collaborate closely with Retention, Brand, Inventory Planning, eCommerce and Creative teams to align paid media tactics to drive company priorities around new product launches, strong customer lifecycle performance, GTM strategies and other strategic priorities • Own weekly/monthly performance reporting and communicate insights to leadership • Partner with the SVP of Growth & Digital to own the digital marketing P&L, manage ad budget allocation, and deliver real-time, weekly, and monthly performance reporting • Stay ahead of the curve on emerging platforms, industry trends, policy changes, and new marketing strategies, translating insights into actionable tests and opportunities

About Kollabio Kollabio is a federal IT consulting firm helping government agencies modernize through AI-forward transformation. We combine human-centered design, agile delivery, and AI-native thinking to solve complex problems. We're small, strategic, and building something differentiated — and we need someone who can help tell that story.   The Role We're looking for a Marketing & Growth Associate who lives at the intersection of marketing craft and AI fluency. This isn't a role where AI experience is "nice to have" — it's how you work. You should already be using tools like Claude, ChatGPT, Midjourney, or marketing-specific AI platforms (Jasper, Copy.ai, Surfer SEO, etc.) daily to research, draft, design, and ship faster than traditional workflows allow.   You'll own two tracks:   Marketing — Build and maintain Kollabio's external presence. Write content, manage the website, create collateral, and ensure our brand voice is sharp and consistent across every channel. Growth Support — Help the leadership team pursue new business. This means drafting proposal sections, monitoring opportunity boards (SAM.gov, GovWin, etc.), preparing capability statements, and packaging our story for capture efforts.   What You'll Do - Write and publish blog posts, case studies, press releases, and social content - Create and maintain marketing collateral: capability statements, one-pagers, slide decks - Manage and update the company website (content, structure, SEO basics) - Use AI tools as a force multiplier across all of the above — not as a novelty, but as your default workflow - Monitor federal opportunity sources and flag relevant RFIs/RFPs to leadership - Draft and refine proposal sections, past performance narratives, and response outlines - Conduct competitor and market research to sharpen Kollabio's positioning - Maintain brand consistency in tone, messaging, and visual identity across all touchpoints

• Запустиш Meta Ads з 0 та вийдеш на $10k/day spend за перші місяці • Досягнеш позитивного 6-місячного ROMI в Meta на об’ємах від $150k/month • Матимеш прямі партнерства з Google / Meta / TikTok • Розробка та реалізація стратегій рекламних кампаній у Meta Ads • Координація роботи креативних маркетологів, дизайнерів, РММ • Тестування, оптимізація та масштабування маркетингових кампаній • Аналіз результатів рекламних кампаній та робота з Tableau, Amplitude

• Lead preparation of pitch materials, briefings, follow up content, and supporting documentation for prospective partners, funders, and clients. • Coordinate with the Program Office and internal contributors to manage timelines, inputs, reviews, and handoffs for opportunities across the Growth Office. • Track opportunities, funder and partner interactions, decisions, and next steps to ensure continuity, accountability, and follow through. • Support opportunity progression by identifying risks, gaps, and dependencies and flagging them early. • Develop and ensure consistent use of Growth Office tools, templates, and operating processes across opportunities and focus areas.