FMX is a leading provider of maintenance management solutions that help organizations accelerate operational excellence.
Manager, Digital Optimization
Location
Ohio
Posted
52 days ago
Salary
$115K - $125K / year
Seniority
Senior
Job Description
Manager, Digital Optimization
FMX
• Own and execute FMX’s SEO strategy, including keyword research, on-page optimization, technical SEO, and monitoring/refinement • Manage, mentor, and shape a digital optimization team • Monitor rankings, traffic, and SERP behavior to continuously refine strategy • Expand into emerging AI search paradigms (AI search, GEO, zero-click environments) • Lead CRO strategy across key website journeys (demo requests, lead magnets, product pages) • Design and run A/B tests and experiments to improve conversion rates • Implement personalization and dynamic content experiences • Analyze user behavior (heatmaps, session recordings, funnel analysis, usability tests) to identify friction points • Partner with design and development to implement and iterate on improvements, advocating for a data-driven approach to design decisions • Build dashboards and reporting frameworks for website and campaign performance • Analyze campaign and channel performance to inform optimization efforts • Define and track KPIs across the full funnel (traffic → engagement → conversion → pipeline) • Work within tools like Google Tag Manager to implement tracking, events, and integrations and support system integrations • Ensure data accuracy, consistency, and proper attribution across systems
Job Requirements
- 4–7+ years of experience in digital marketing, growth, or optimization roles
- 1–3+ years of people management experience
- Strong experience with SEO and/or CRO in a B2B SaaS environment
- Strong communication and presentation skills
- Proficiency in digital analytics tools (e.g., GA4, Looker Studio, Microsoft Clarity)
- Hands-on experience with Google Tag Manager or similar
- Strong analytical mindset with the ability to translate data into actionable insights
- Familiarity with A/B testing tools and experimentation frameworks
- Background in UX or working cross-functionally with content managers, web designers, and developers
- Experience setting up and working with advanced data analytics systems or data warehouses (e.g., BigQuery, relational databases)
- Experience with marketing automation platforms (e.g., Marketo) and CRMs (e.g., Salesforce)
- Front-end coding ability (JavaScript, HTML/CSS) for tracking, integrations, technical SEO knowledge, and implementing A/B tests and personalization
- Experience optimizing for AI-driven search and other emerging discovery channels
Benefits
- 100% company-paid health, dental and vision insurance.
- At FMX we are remote first, but you’re welcome to use our office as you need.
- We have one all-company event a year to ensure that you can put a face to that name and establish high-trust relationships with your teammates and co-workers.
- When you’re in the office, you can take advantage of our free snacks, beverages, and office kegerator.
- We’ll give you everything necessary to do your job (company sponsored laptop, headset, etc.).
- We will also provide up to $500 to help with equipment, furniture and accessories.
- You will also get $60/month toward your home internet connection.
- Generous PTO and UTO (unplanned time off) policies.
- We offer a flexible schedule to help you manage personal appointments, such as doctor or dentist visits, as long as you're meeting performance expectations and project timelines.
- We're a team of hard-working, high-fiving, friendly folks. We take collaboration, transparency, continuous improvement, and work/life balance seriously.
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