• Cultivate deep, trusting, and long-term relationships with existing influencers, agents, and brand partners • Drive campaigns from initial brief to content approval, live tracking, and final wrap-up • Keep an ear to the ground for industry trends; cold-reach promising talent or potential business partners • Manage calendars, meeting schedules, and follow-ups • Collect data, track deliverables, and compile performance summaries • Maintain an influencer database and identify opportunities to optimize workflows

• Own EMEA influencer marketing and external community engagement to raise awareness, build credibility, and drive demand across priority markets. • Identify, evaluate, and manage a bench of 8 to 12 credible security and enterprise influencers across EMEA. • Run 4 to 5 influencer campaigns per year across priority moments, with repeatable briefs, assets, and activation playbooks. • Co-create content with influencers including video content, thought leadership pieces, social posts, and campaign activations. • Build and moderate company presence in external practitioner communities where relevant, including Reddit and other peer discussion forums. • Use AI tools to accelerate influencer research, content drafting, campaign reporting, and performance analysis while maintaining quality and accuracy. • Manage agency support for influencer programmes with clear scopes, budgets, governance, and reporting. • Track outputs and outcomes including influencer reach, engagement, content performance, share of voice, and contribution to meetings and pipeline influence where measurable.

Senior leadership role overseeing Bellesa’s influencer revenue engine across booking, execution, and performance. THE ROLE Bellesa runs one of the largest influencer programs in women's wellness. We're looking for a VP to own this engine end-to-end: the team, the deals, the performance, and the strategy. This is a general management role as much as a marketing one. You'll be accountable for ROAS, deal economics, and team output across bookers and account managers. You know how to run a sales-style operation, price deals with data, and keep a large team motivated and hitting targets. WHAT YOU'LL OWN Team Leadership - Lead and develop a team of 10–15, including Director of IM, deal bookers, and campaign coordinators - Set individual and team performance targets; run weekly pipeline and performance reviews - Coach to close — help bookers level up on outreach, negotiation, and relationship management - Maintain team morale and culture in a fully remote, high-output environment - Genuinely excited about using AI (Claude specifically) as a core part of your workflow. We run on Claude across the business- we expect this role to lead by example and push the team to work faster and sharper with AI, not just tolerate it. Deal Management & Pricing - Own the full deal lifecycle: lead generation, talent acquisition, negotiation, and contracting - Price influencer deals using historical performance data and predictive ROAS modeling - Manage celebrity and high-value talent relationships directly - Build and maintain a tiered pricing framework across creator levels (nano to celebrity) Program Performance - Maintain >200% ROAS across total influencer spend - Own the influencer P&L: track spend, revenue attribution, and margin by creator tier - Build reporting infrastructure that makes performance visible and decisions fast - Identify underperforming segments and reallocate spend with speed Strategy & Growth - Evolve the influencer mix — balance organic seeding, paid amplification, and celebrity deals - Partner with the paid media team to whitelist and amplify top-performing creator content - Stay ahead of platform shifts and creator economy trends - Build creator pipeline systems that reduce dependency on inbound and reactive sourcing WHAT WE'RE LOOKING FOR - 8+ years scaling organic influencer programs at DTC or consumer brands, with at least 3 years in a senior leadership role - Managed $10M+ in influencer spend with documented ROAS outcomes — you can speak to program economics with specific numbers - Strong people leadership background: you've built, managed, and developed large teams in a performance-oriented environment - Sales management instincts — you know how to run a pipeline, set targets, and hold a team accountable without burning them out - Data-driven deal pricing: you use historical performance data, not gut feel, to set rates and evaluate ROI - Deep platform fluency across TikTok, Instagram, and YouTube — you understand the algorithm, the format, and the creator landscape on each - Experience managing high-value talent relationships and navigating complex deal structures (exclusivity, usage rights, performance tiers) - Comfortable operating in a fast-moving, remote-first environment with a lean central team - Genuinely excited about using AI in your workflow — for research, outreach, performance analysis, briefing, or wherever it makes your team faster and sharper. We use AI tools actively across the business and expect this role to lead by example. COMPENSATION & STRUCTURE BASE SALARY $160K – $220K LOCATION Fully Remote REPORTS TO CMO Performance incentives tied to program ROAS, influencer revenue contribution, and team output targets. Structure and timing discussed at offer stage. APPLY Show us a program you built and what happened to it. We want to understand the scale you've operated at, how you priced deals, and how you led the team behind it. Send a deck, a doc, a case study — whatever makes the case clearly. This role isn't for someone who has managed influencer campaigns as one part of a broader marketing job. We need someone for whom influencer is the whole game — and who has the P&L and team track record to prove it.

About Collectively: Collectively - part of the Brandtech Group (formerly You & Mr. Jones) - is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs. Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for. About the Production Team: Collectively’s Production team is the strategic production arm of our client services practice, responsible for leading influencer marketing projects from kick off to completion with creativity, ingenuity, and exceptional project management skills. The team charter is flawless execution and exceptional client service and we pride ourselves on guiding our clients and influencers through each step of a project with strategic solutions along the way. Responsibilities: Working in tandem with lead Producers and a larger cross-functional team, the Associate Producer contributes to program production across a variety of influencer marketing campaigns. This role reports to a Director of Production and is responsible for three crucial areas of production: project management, influencer casting and management, and program tracking and reporting. Project Management - Support all aspects of influencer marketing projects for top brands, working closely with Collectively Producers, Sr. Producers, Executive Producers and/or Directors to ensure projects are on time, on budget, and achieve objectives - Proactively update project status documents, both internal and external, including: influencer lists, weekly status agendas, client hubs, and, payment schedules) - Oversee the schedule, documentation and communication of collaborator payments for specific projects - Prepare Collaborator agreements (contracts) and work with Business Affairs to ensure accurate and timely contracting - Contribute to internal and client calls, including creating agendas, maintaining status sheets, note taking and scheduling follow up meetings. - Learn to prepare first drafts of key production deliverables, including but not limited to- timelines, project discovery, campaign briefs, activation plans, abstract / content reviews, and production schedules Influencer Casting & Management - Conduct influencer research and talent list development for Collectively campaigns, with thorough adherence to brand criteria and guidelines - Develop campaign invitation emails and sign up surveys - Support the lead Producer in conducting outreach to influencers and agents to generate interest and participation in campaigns, tracking rates, availability, and other key details during the recruitment process - Support client decision making by writing persuasive rationale for talent that illustrates their readiness and fit for specific projects, helping to connect their profile, feed, and strengths to program goals - Build client-facing influencer presentations that highlight influencer talent for Collectively campaigns Program Tracking & Reporting - Set-up campaign tracking using our third-party software, ensuring information is thorough and accurate - Review Collaborator content to ensure adherence to requirements set forth by Collectively and Collectively's clients, working through revisions when necessary - Collect and manage any image, text, or video assets - Track and log all content (blog posts, social media updates) - Identify potential issues (incomplete posts, failure to adhere to requirements, etc.) and proactively resolve as-needed Requirements - Must be located in Canada, preferably in the Ontario area - At least 1-2 years related experience in marketing/advertising industry, social media or similar (relevant internship experience considered) - Strong organization skills with attention to detail and excellent follow-through - Great communication skills-both internally and externally, written and verbal - Ability to work efficiently across a variety of tasks and manage time appropriately for projects - Adaptability and a desire to work in an industry and landscape that's constantly evolving - Collaborative working style with positive attitude and enthusiasm for making great work happen! - Excellent verbal and written communication skills in English, French language proficiency is a plus Key Performance Indicators (KPIs) - Demonstrates exceptional organizational and project management skills across all phases of the project lifecycle - Deliverables and assignments meet expectations and are produced on time Exhibits a proactive, collaborative approach to any project challenges or delays - Quickly learns and retains information, especially regarding key project processes - Demonstrates curiosity with a desire to learn from program data, collaborator content and Collectively teammates - Projects a friendly, confident, and professional demeanor both within the organization and to clients and collaborators Benefits & Team Member Experience - Remote-First - WeWork All Access Membership - Flex Fridays (after 1PM local time) - Step Up Recognition Program - Collectively Employee Resource Groups (ERGs) - Virtual & In-Person Events Pay The pay range for this position is CAD $65,000 to $76,000. Collectively takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, and other business and organizational needs.