Bellesa

Senior leadership role overseeing Bellesa’s influencer revenue engine across booking, execution, and performance. THE ROLE Bellesa runs one of the largest influencer programs in women's wellness. We're looking for a VP to own this engine end-to-end: the team, the deals, the performance, and the strategy. This is a general management role as much as a marketing one. You'll be accountable for ROAS, deal economics, and team output across bookers and account managers. You know how to run a sales-style operation, price deals with data, and keep a large team motivated and hitting targets. WHAT YOU'LL OWN Team Leadership - Lead and develop a team of 10–15, including Director of IM, deal bookers, and campaign coordinators - Set individual and team performance targets; run weekly pipeline and performance reviews - Coach to close — help bookers level up on outreach, negotiation, and relationship management - Maintain team morale and culture in a fully remote, high-output environment - Genuinely excited about using AI (Claude specifically) as a core part of your workflow. We run on Claude across the business- we expect this role to lead by example and push the team to work faster and sharper with AI, not just tolerate it. Deal Management & Pricing - Own the full deal lifecycle: lead generation, talent acquisition, negotiation, and contracting - Price influencer deals using historical performance data and predictive ROAS modeling - Manage celebrity and high-value talent relationships directly - Build and maintain a tiered pricing framework across creator levels (nano to celebrity) Program Performance - Maintain >200% ROAS across total influencer spend - Own the influencer P&L: track spend, revenue attribution, and margin by creator tier - Build reporting infrastructure that makes performance visible and decisions fast - Identify underperforming segments and reallocate spend with speed Strategy & Growth - Evolve the influencer mix — balance organic seeding, paid amplification, and celebrity deals - Partner with the paid media team to whitelist and amplify top-performing creator content - Stay ahead of platform shifts and creator economy trends - Build creator pipeline systems that reduce dependency on inbound and reactive sourcing WHAT WE'RE LOOKING FOR - 8+ years scaling organic influencer programs at DTC or consumer brands, with at least 3 years in a senior leadership role - Managed $10M+ in influencer spend with documented ROAS outcomes — you can speak to program economics with specific numbers - Strong people leadership background: you've built, managed, and developed large teams in a performance-oriented environment - Sales management instincts — you know how to run a pipeline, set targets, and hold a team accountable without burning them out - Data-driven deal pricing: you use historical performance data, not gut feel, to set rates and evaluate ROI - Deep platform fluency across TikTok, Instagram, and YouTube — you understand the algorithm, the format, and the creator landscape on each - Experience managing high-value talent relationships and navigating complex deal structures (exclusivity, usage rights, performance tiers) - Comfortable operating in a fast-moving, remote-first environment with a lean central team - Genuinely excited about using AI in your workflow — for research, outreach, performance analysis, briefing, or wherever it makes your team faster and sharper. We use AI tools actively across the business and expect this role to lead by example. COMPENSATION & STRUCTURE BASE SALARY $160K – $220K LOCATION Fully Remote REPORTS TO CMO Performance incentives tied to program ROAS, influencer revenue contribution, and team output targets. Structure and timing discussed at offer stage. APPLY Show us a program you built and what happened to it. We want to understand the scale you've operated at, how you priced deals, and how you led the team behind it. Send a deck, a doc, a case study — whatever makes the case clearly. This role isn't for someone who has managed influencer campaigns as one part of a broader marketing job. We need someone for whom influencer is the whole game — and who has the P&L and team track record to prove it.

About Us Bellesa Boutique is the premier destination for all things sexual wellness. A by-women company and the largest online pleasure product retailer in North America, Bellesa is on a mission to close the pleasure gap by normalizing pleasure and making sexual wellness accessible and fun. We are looking for a Senior Email Marketing Manager to join our team! You will play an important role in planning, coordinating and executing the day to day email marketing initiatives. The ideal candidate will be highly organized, detail-oriented, and thrive in a fast paced environment. Join a fast-growing, woman-led company to help continue to destigmatize pleasure and evoke real societal change. More specifically, you will: - Email campaign creation, including brief setup, copy implementation, and coordination with design - Email scheduling and deployment to ensure campaigns and flows launch on time - Manage email lists and segmentation within Klaviyo - Building and updating automated email flows - A/B testing for subject lines, content, and layouts to improve performance - Track and report on email performance metrics and assist with identifying optimization opportunities - SMS marketing execution, including campaign and flow builds, brief setup, scheduling, and reporting - QA processes to ensure accuracy, formatting, links, and deliverability best practices - Maintain email and SMS calendars, documentation, and workflows - Stay up-to-date on email and SMS marketing best practices and emerging trends Requirements: - 3+ year of experience in email marketing and ecommerce - Experience using Klaviyo (must-have) - Experience with SMS (a plus) - Strong analytical skills and experience with tracking and measuring campaign performance - Highly detail-oriented with excellent communication and project management skills - Marketing certificate or degree is a plus - Strong command and understanding of email marketing KPIs, metrics and technology What we offer: - Rapidly growing scale-up offering opportunities for career growth and salary increase - Opportunities for professional growth and development - 2 weeks vacation + paid time off between Christmas and New Year - Employer-sponsored health and dental plan - Remote position with option to go into the office; - Office location near St-Henri, with free street parking available and large open-concept bright workplace - Kitchen stocked with free coffee, tea, and snacks - Frequent social events with a close-knit team

Role Description Bellesa Boutique is looking for a Senior Email Marketing Manager to join our team! You will play an important role in planning, coordinating, and executing the day-to-day email marketing initiatives. The ideal candidate will be highly organized, detail-oriented, and thrive in a fast-paced environment. More specifically, you will: - Email campaign creation, including brief setup, copy implementation, and coordination with design - Email scheduling and deployment to ensure campaigns and flows launch on time - Manage email lists and segmentation within Klaviyo - Building and updating automated email flows - A/B testing for subject lines, content, and layouts to improve performance - Track and report on email performance metrics and assist with identifying optimization opportunities - SMS marketing execution, including campaign and flow builds, brief setup, scheduling, and reporting - QA processes to ensure accuracy, formatting, links, and deliverability best practices - Maintain email and SMS calendars, documentation, and workflows - Stay up-to-date on email and SMS marketing best practices and emerging trends Qualifications - 3+ years of experience in email marketing and eCommerce - Experience using Klaviyo (must-have) - Experience with SMS (a plus) - Strong analytical skills and experience with tracking and measuring campaign performance - Highly detail-oriented with excellent communication and project management skills - Marketing certificate or degree is a plus - Strong command and understanding of email marketing KPIs, metrics, and technology Requirements - 3+ years of experience in email marketing and eCommerce - Experience using Klaviyo (must-have) - Experience with SMS (a plus) - Strong analytical skills and experience with tracking and measuring campaign performance - Highly detail-oriented with excellent communication and project management skills - Marketing certificate or degree is a plus - Strong command and understanding of email marketing KPIs, metrics, and technology Benefits - Rapidly growing scale-up offering opportunities for career growth and salary increase - Opportunities for professional growth and development - 2 weeks vacation + paid time off between Christmas and New Year - Employer-sponsored health and dental plan - Remote position with option to go into the office - Office location near St-Henri, with free street parking available and large open-concept bright workplace - Kitchen stocked with free coffee, tea, and snacks - Frequent social events with a close-knit team

We’re looking for an Affiliate Marketing Manager to grow and optimize our affiliate program on the Awin platform. You’ll be the person driving partner recruitment, relationship management, and revenue growth through our affiliate channel. This role is ideal for someone with a few years of affiliate marketing experience who’s ready to take full ownership of a program and make it their own. You’ll manage the full affiliate lifecycle- from prospecting and onboarding new partners to optimizing existing relationships and reporting on performance. Your goal is to turn affiliate partnerships into a predictable, scalable revenue channel. If you’re data-driven, relationship-savvy, and excited about performance marketing, we want to hear from you. ABOUT BELLESA BOUTIQUE Bellesa Boutique is the leading sexual wellness and pleasure products brand in America. BEFORE YOU APPLY This role may not be the right fit if: - You’ve never managed an affiliate program or worked directly within an affiliate network platform-we need hands-on platform experience, not just general digital marketing knowledge - You’ve only worked on the publisher/affiliate side and have no experience managing programs from the advertiser’s perspective - You’ve never recruited, onboarded, or negotiated terms with affiliate partners - You don’t have experience analyzing affiliate performance data and using it to make optimization decisions WHAT YOU’LL OWN Affiliate Program Management - Own day-to-day management of our affiliate program on the Awin platform, including partner approvals, commission structures, and program terms - Monitor affiliate performance metrics (clicks, conversions, EPC, AOV, ROAS) and optimize campaigns to hit monthly and quarterly revenue targets - Manage the affiliate budget and commission strategy: set competitive rates, negotiate placement fees, and structure incentives that drive partner engagement without eroding margins - Maintain program compliance—review affiliate promotional methods, enforce brand guidelines, and ensure partners are driving quality traffic - Build and maintain a testing calendar for offers, landing pages, creative assets, and commission structures to continuously improve program performance Partner Recruitment & Relationship Management - Proactively identify, recruit, and onboard new affiliate partners—including content creators, coupon/deal sites, review publishers, comparison shopping engines, and influencer affiliates - Build and nurture relationships with top-performing partners: provide them with updated creatives, exclusive offers, and performance insights to keep them engaged and producing - Manage partner communications- regular newsletters, performance updates, promotional calendars, and one-on-one outreach to high-value affiliates - Develop co-marketing opportunities with strategic partners: sponsored content, exclusive product launches, and seasonal campaign collaborations - Attend virtual and in-person affiliate industry events and conferences to expand our partner network and stay current on trends Reporting & Optimization - Produce weekly and monthly performance reports: track revenue, conversion rates, partner activity, and program ROI with clear takeaways and next steps - Analyze affiliate data to identify trends, opportunities, and underperforming partners—then take action to optimize the mix - Work cross-functionally with the marketing, creative, and e-commerce teams to ensure affiliate campaigns align with broader brand initiatives and promotional calendars - Stay current on affiliate marketing trends, Awin platform updates, competitor affiliate programs, and industry best practices REQUIREMENTS What we’re looking for: - 3+ years of experience in affiliate marketing, with at least 1–2 years managing a program from the advertiser/brand side - Hands-on experience with the Awin platform (or similar networks such as Awin, ShareASale, CJ Affiliate, or Rakuten)-you know your way around partner management, reporting, and campaign setup - Proven ability to recruit and develop affiliate partnerships that drive measurable revenue growth - Strong analytical skills: comfortable pulling reports, interpreting performance data, and making data-driven optimization decisions - Experience managing affiliate budgets, commission structures, and placement fee negotiations - Familiarity with affiliate promotional models: content, coupon, cashback, loyalty, sub-networks, and influencer affiliates - Excellent communication and relationship-building skills- you’re someone partners enjoy working with - Organized and self-directed: you can manage multiple partner relationships and projects simultaneously without dropping balls - Basic understanding of e-commerce metrics (AOV, conversion rate, LTV) and how affiliate activity impacts them - Proficiency in Google Analytics (GA4) or similar analytics tools for tracking affiliate-driven traffic and conversions NICE TO HAVE - Experience in the wellness, beauty, or DTC e-commerce space - Familiarity with Shopify and how affiliate tracking integrates with e-commerce platforms - Experience with affiliate sub-networks and technology partners - Knowledge of SEO fundamentals and how content affiliates drive organic traffic - Experience with influencer marketing or creator partnerships that overlap with affiliate programs COMPENSATION & BENEFITS - $70,000–$100,000 base salary depending on experience - Performance bonus tied to affiliate program KPIs: revenue growth, partner acquisition targets, and program ROI - Flexible PTO policy - Fully remote with flexible hours (overlap with EST required) - Direct access to leadership and full ownership of the affiliate growth channel HOW TO APPLY Send your resume along with a brief summary (a few paragraphs is fine) of an affiliate program or campaign you managed. Include: the brand or product, your role in the program, the strategies you used to grow it, and the results you achieved (revenue growth, partner acquisition numbers, conversion improvements, etc.). We’d also love to know: What affiliate networks have you worked with? What’s your approach to recruiting and activating new partners? What’s the most creative affiliate partnership you’ve put together? Applications that include specific examples and results will be prioritized.

• Own site-wide conversion rate, AOV, and revenue per session as your primary KPIs — with a direct line to how those numbers affect overall business profitability • Design, build, and manage A/B and multivariate testing programs across landing pages, PDPs, cart, checkout, and post-purchase flows • Own landing page strategy and execution: build dedicated landing pages for paid media campaigns, test offer positioning, hero layouts, social proof placement, and CTA structures • Develop and optimize the upsell/cross-sell architecture: in-cart offers, post-purchase one-click upsells, bundle builders, and subscription incentives to maximize AOV • Audit and improve the full checkout flow: reduce cart abandonment through UX improvements, trust signals, payment options, and shipping/offer threshold testing • Build and maintain a testing roadmap prioritized by expected revenue impact (ICE or similar framework), and report results with statistical rigor • Own the entire email and SMS program end-to-end: strategy, calendar, segmentation architecture, automation flows, deliverability, and revenue attribution • Manage and optimize a subscriber base of millions of active recipients — maintain deliverability, manage sender reputation across multiple sending domains, and run ongoing list hygiene programs • Build and optimize the full lifecycle automation stack in Klaviyo (or equivalent): welcome series, abandoned cart, browse abandonment, post-purchase education, winback, sunset, VIP/loyalty, replenishment, and cross-sell sequences • Own email segmentation strategy: build dynamic segments based on purchase behavior, engagement recency, product affinity, subscription status, and predicted LTV — no more batch-and-blast • Design and execute the promotional email calendar: plan campaign cadence, manage send frequency by segment, and A/B test subject lines, send times, creative, and offers at scale • Own deliverability monitoring and optimization: manage authentication (SPF, DKIM, DMARC), monitor blacklists and spam traps, run re-engagement and sunset flows, and maintain healthy sender scores • Drive measurable email revenue growth: set and hit monthly/quarterly email revenue targets, track attribution accurately, and report on revenue per recipient, click-to-conversion rate, and flow vs. campaign split • Manage SMS as a complementary channel: build opt-in acquisition flows, develop SMS automations that work alongside email triggers, and ensure compliance with TCPA and carrier requirements

• Prospect, pitch, and close a high volume of influencer marketing deals • Develop and maintain relationships with influencers, talent managers, and brand partners • Negotiate deal terms to maximize ROI and ensure campaign success • Track performance metrics and optimize sales strategies • Stay up to date on industry trends and emerging influencer talent