⭐ Description - Conduct outbound prospecting via: - Cold calls - LinkedIn outreach - Email campaigns - Identify and engage decision-makers - Qualify leads based on defined criteria - Book meetings for the internal sales team - Maintain accurate CRM tracking and activity logs - Consistently meet and exceed outreach and booking targets

• Execute high-volume outbound prospecting via cold calls, emails, and LinkedIn outreach • Identify and qualify leads within target markets and ICP (Ideal Customer Profile) • Book qualified meetings and demos for Account Executives • Manage and track leads using CRM tools (e.g., Salesforce, HubSpot) • Personalize outreach messaging to increase engagement and conversion rates • Collaborate with marketing and sales teams to optimize lead generation strategies • Consistently meet or exceed monthly quotas for meetings and pipeline generation • Maintain accurate records of all activities and interactions in the CRM

• Active identification of new business opportunities through structured market research using tools such as Sales Navigator, ZoomInfo, Demandbase and LinkedIn • Targeted, account-based outbound prospecting with personalized outreach strategies following modern B2B best practices • Scheduling qualified meetings, calls and demos for Account Executives and handing over opportunities • Meeting defined monthly pipeline targets and outbound KPIs • Building solid product and industry knowledge through self-study and shadowing • Representing TraceGains at events, webinars and marketing activities as a brand ambassador • Understanding relevant buyer personas and tailoring outreach to stakeholders in Quality, R&D, Procurement, Regulatory and Supply Chain • Supporting campaign execution by providing market and sales feedback to improve lead quality and conversion • Confident handling of inbound and outbound lead flows, re-engagement strategies and funnel stages

• Outbound Sales & Lead Generation • Cleanse and build target lists by sector, size, and persona. • Conduct high‑volume cold calling to open conversations and book meetings. • Follow structured phone + email cadences with basic personalisation. • Qualify leads (need, authority, timing, fit) and hand over cleanly. • Confirm meeting logistics and complete pre‑call briefs. • Log all calls, notes, and data accurately in HubSpot. • Nurture older leads and reactivate prospects. • Research sector or service line specific opportunities, such as property service charges or changes in Making Tax Digital reporting to suggest targeted outbound campaigns. • Filter, triage, and respond to inbound web enquiries, ensuring timely follow‑up and directing genuine opportunities to the appropriate colleague. • Enrich and validate target list data using online research, LinkedIn, Companies House and company sources to improve accuracy, segmentation, and conversion rates. • Maintain CRM data quality, including updating records, completing missing fields, and managing duplicates to ensure sales visibility. • Track simple pipeline and activity metrics, including meetings booked, show rates, lead progress, and ageing—highlighting risks or gaps proactively. • Support the preparation and execution of outbound campaigns, including organising segmented lead lists and updating activity reports. • Assist with post‑meeting admin, such as updating deal stages, confirming attendance, and ensuring smooth handover to senior colleagues. • Monitor warm leads and inbound channels (web forms, referrals, email enquiries), ensuring nothing is missed and responses are managed in a timely manner.