• Lead staff-level design work across FTUE, retention, referrals, incentives, and engagement • Shape and evolve Kraken’s design language • Drive exceptional end-to-end user experiences • Influence senior stakeholders to uphold high standards • Own work fully as a staff-level IC • Stay ahead of user behavior and market shifts • Lead by example in design reviews • Design high-fidelity interactive experiences • Apply AI thoughtfully in the design process

• Raise the bar for the industry by leading staff-level design work across FTUE, retention, referrals, incentives, and engagement, elevating Kraken’s brand and setting clear benchmarks for quality and impact. • Shape and evolve Kraken’s design language at scale, strengthening visuals across products while guiding growth-focused patterns adopted across teams. • Drive exceptional end-to-end user experiences by partnering closely with designers, product managers, data analysts, and engineers on lifecycle-critical surfaces. • Influence senior stakeholders to uphold high standards for growth, trust, and usability across onboarding and engagement experiences. • Own work fully as a staff-level IC, with accountability for design quality and measurable business outcomes. • Stay ahead of user behavior and market shifts, using customer insights and performance data to refine growth and engagement strategy. • Lead by example in design reviews, seeking feedback, giving clear direction, and raising team-wide standards through judgment and craft. • Design high-fidelity interactive experiences, using prototyping to explore flows, motion, and transitions. • Apply AI thoughtfully in the design process to accelerate exploration, test ideas, and improve experience quality while maintaining strong design judgment.

• Lead 0→1 product design for major initiatives, from discovery through launch and iteration • Rapidly prototype and test concepts to validate direction before engineering investment • Design intuitive experiences across complex clinical, operational, and AI-assisted systems • Run discovery research, including interviews and usability testing, to inform product direction • Partner with Engineering to ship high-quality, scalable design systems • Own and evolve our design system to support scale, accessibility, and speed • Partner closely with PM and Engineering to shape roadmap priorities and influence product strategy • Raise the bar for craft, systems thinking, and user empathy across the company

• Own end-to-end design for features: research, user flows, wireframes, prototypes, and high-fidelity UI across platforms. • Lead user research, gather facts, usability tests, journey mapping, and analytics analysis. • Design sophisticated visual systems including typography, color, iconography, illustrations, and micro-interactions. • Contribute components and patterns to the design system with documentation and usage guidelines. • Partner with engineers throughout development, providing detailed specs, edge cases, and design support. • Facilitate design workshops, present work to stakeholders.