• Lead the end-to-end omnichannel engagement strategy, content ecosystem, and production operations across non-personal channels. • responsible for delivering high-impact, data-driven, and scalable customer experiences that drive behavior change among healthcare providers (HCPs). • report to the Brand Lead Executive Director. • Lead the integrated omnichannel strategy across digital and non-personal channels in close partnership with audience leads and promotional teams. • Orchestrate seamless customer journeys across web, CRM, paid media, social, and emerging channels. • Champion Customer 360 strategies, enabling personalization and optimized engagement across the HCP experience. • Build and lead a high-performing content production engine, delivering high-quality, compliant content at scale. • Oversee modular content strategies, enabling reuse, speed, and personalization. • Drive innovation in AI-enabled content production and automation pilots. • Ensure alignment of content to channel strategy, audience needs, and brand priorities. • Oversee strategy and execution across key channels.

Location Designation: Fully Remote Content Designer, Consumer Optimization (AI & SEO) New York Life is evolving its consumer digital ecosystem to better support prospects and clients across awareness, education, and decision-making journeys. As search behavior shifts and AI increasingly shapes how consumers discover information, content must be clear, structured, and performance-driven. We're seeking a Content Designer, Consumer Optimization (AI & SEO) to execute and optimize consumer-facing content across NYL.com and related digital channels. This role translates strategy into high-performing, well-structured content that improves discoverability, usability, and engagement. This includes supporting and optimizing core product/solution pages, FAQ content, educational content, and campaign landing experiences to ensure content is intuitive and discoverable for both users and search. You'll partner closely with the Content Strategist, AI & Consumer Experiences, along with Marketing, Design, Product, Analytics, and Compliance teams to modernize and continuously improve consumer digital content. Key Responsibilities: Performance-Driven Content Execution - Write and refine consumer-facing content across NYL.com and related digital properties, including product/solution pages, educational content, FAQ libraries, and campaign landing experiences. - Translate search and AI strategy into optimized, structured page updates. - Improve clarity, scannability, and usability of high-traffic and conversion-focused pages. - Enhance metadata, internal linking, and page structure to support discoverability and performance. Optimization & Iteration - Analyze content performance data to identify opportunities for improvement. - Conduct content testing and iterate based on engagement, behavioral, and conversion insights. - Support content refresh and modernization initiatives to keep consumer content current and effective. - Partner with Analytics to measure and refine content performance over time. Structured Content & UX Alignment - Apply structured content standards and tagging frameworks to improve consistency and reuse. - Ensure content aligns with established consumer journey architecture and messaging patterns. - Collaborate with Design and Product teams to support intuitive page layouts and interaction flows. - Maintain compliance and regulatory alignment across consumer-facing content. What Success Looks Like - Consumer-facing content is clear, accessible, and easy to understand for both human audiences and AI. - Content demonstrates measurable improvements in engagement and conversion and is discoverable across traditional search and AI-driven search. - Customers demonstrate improved comprehension and confidence when engaging with product/solution and educational financial content. - Digital experiences reinforce trust and transparency at key decision points. - Content helps consumers understand the breadth of New York Life's solutions beyond life insurance. Qualifications Education Bachelor's degree in Communications, English, Journalism, UX Writing, Marketing, or a related field - or equivalent professional experience. Experience - 5-7 years of experience in digital content, UX writing, SEO-focused writing, or content optimization roles. - Experience working within cross-functional digital product or marketing teams. - Demonstrated experience improving content performance through structured updates and iteration. - Experience in financial services or other regulated industries preferred. - Portfolio demonstrating measurable impact on digital performance strongly preferred. Technical Expertise - Strong understanding of on-page SEO principles and content performance metrics. - Experience working within CMS platforms and structured content environments. - Ability to interpret analytics and behavioral data to inform content decisions. - Familiarity with schema and structured content principles preferred. - Knowledge of accessibility and inclusive design best practices. Please include writing samples or portfolio as a document or link with your resume when applying. If sharing a portfolio link, please include the password if applicable** Pay Transparency Salary Range: $90,000-$128,500 Overtime eligible: Exempt Discretionary bonus eligible: Yes Sales bonus eligible: No Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program. Company Overview At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact. Our diverse business portfolio creates opportunities to make a difference across industries and communities-inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you'll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress. As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what's next, and your growth powers it. Our Benefits We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site. Our Commitment to Inclusion At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space. Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com. Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities. Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs. Job Requisition ID: 93608

About Accenture: At Accenture, we believe your career is about what you want to be and who you want to be. It’s about bringing your skills, your curiosity, and your best true self to your work. Here, you’ll match your ingenuity with the latest technology to do incredible things. Together, we can create positive, long-lasting change. We Are: Sales Excellence at Accenture. We empower our people to compete, win and grow. We develop everything they need to build and mature their client portfolios, optimize their deals and enable their sales talent, all driven by sales intelligence. You Are: Someone who likes to get your message across concisely and clearly in anything you write or talk about. You're competitive by nature, and you enjoy digging into the details so you can provide a well-thought-out answer. You're always open to learning about new technology and trends. You also appreciate and can create a well-crafted story, in any medium. The Work: You're a member of a writing team whose goal is to create clear, concise, and compelling sales materials to differentiate Accenture from its competitors. Along with creating and editing, you use creative storytelling to deliver innovative sales materials. You also help make sure the team consistently understands and follows best practices and standards. You will: - Write, edit, and refine high-impact sales materials for pursuits of varying complexity. - Apply storytelling and conceptual writing to differentiate Accenture in competitive deals. - Collaborate with subject matter experts and creative teams to develop compelling content. - Lead and own standard proposal sections, ensuring clarity, quality, and consistency. - Participate in storyboarding sessions and support deal strategy development. - Conduct peer reviews and contribute to best practices within the writing community. - Support knowledge sharing and mentor junior team members. Here’s what you need: - Native level of fluency in English [and/or other languages as applicable] - A minimum of 4 years of professional writing or related experience - [For industry-aligned resources, include required technical or industry experience] - Excellent command of business language - Storytelling experience and familiarity with editorial guidelines - Highly developed interpersonal and communications skills - Highly competent in MS Word and PowerPoint - Strong problem-solving and decision-making abilities. - Able to work independently and in virtual environment. Extra credit if you have: - Writing experience with IT offerings or topics. - Experience using generative AI platforms to research, create, and find content. - Experience creating prompts that enable AI tools to produce high-quality, relevant, and tailored content. You May Also Need: - Ability to work flexible hours according to business needs. - Must have good internet connectivity and a distraction-free environment for working at home, in accordance with local guidelines. About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com Declaración de igualdad de oportunidades en el empleo Creemos que nadie debe ser discriminado por sus diferencias. Todas las decisiones de empleo se tomarán sin importar la edad, raza, credo, color, religión, sexo, origen nacional, ascendencia, discapacidad, condición de veterano militar, orientación sexual, identidad o expresión de género, información genética, estado civil, ciudadanía ni ningún otro criterio protegido por la legislación aplicable. Nuestra rica diversidad nos hace más innovadores, competitivos y creativos, lo que nos permite servir mejor a nuestros clientes y comunidades.

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements. We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together. Genesys is seeking a strategic, revenue-driven Director, Content Strategy to lead the development and execution of a unified content strategy that supports our mission to power empathetic, AI-driven customer experiences at scale. Reporting to the VP, Content Marketing and Thought Leadership, this role will be central to scaling Genesys content as a measurable growth engine — driving AI authority, enterprise credibility, demand generation, and pipeline impact across priority industries, ICPs, and global campaigns. The ideal candidate brings deep B2B SaaS experience, strong leadership and communication skills, and a proven ability to align content strategy to GTM motions in a complex, global organization. Key Responsibilities - Define and own the global content strategy aligned to business goals, GTM campaigns, and strategic initiatives - Create thematic messaging frameworks, content pillars, and editorial narratives that reinforce the Genesys value proposition across ICPs, personas, and verticals - Translate high-level strategy into campaign-ready content packages with a variety of assets across content types and channels - Partner closely with Product Marketing, Global Campaigns, Demand Generation, Brand, PR/Comms, and Sales to ensure alignment with GTM motions - Lead and mentor a high-performing global team of strategists, writers, and editorial contributors - Build and manage editorial content calendars for all major programs - Establish and track KPIs connecting content performance to engagement, pipeline, and revenue impact - Leverage analytics, audience insights, and AI tools to continually optimize content investment, formats, channels and overall efficacy Qualifications - 8+ years of B2B content marketing experience, including 5+ years of people management leadership - Experience in enterprise SaaS, cloud platforms, or customer experience/AI-led technology - Proven success aligning content strategy to global GTM campaigns and revenue objectives - Deep understanding of ICP development, buyer journeys, and enterprise sales cycles - Strong executive communication skills and ability to influence in matrixed organizations - Experience integrating AI narratives and innovation storytelling into enterprise-level content - Familiarity with performance-driven content optimization and AI-enabled content tools Compensation: This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities. $153,800.00 - $270,600.00 Benefits: - Medical, Dental, and Vision Insurance. - Telehealth coverage - Flexible work schedules and work from home opportunities - Development and career growth opportunities - Open Time Off in addition to 10 paid holidays - 401(k) matching program - Adoption Assistance - Fertility treatments Click here to view a summary overview of our Benefits. If a Genesys employee referred you, please use the link they sent you to apply. About Genesys: Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com. Reasonable Accommodations: If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com. You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email. This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response. Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics. Please note that recruiters will never ask for sensitive personal or financial information during the application phase.