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Business Development Associate
Location
United States
Posted
54 days ago
Salary
$50K - $55K / year
Seniority
Mid Level
Job Description
Business Development Associate
Centr
• Deliver in-person and virtual sales training to retail partner sales associates and store teams across the U.S. Specialty channel. • Educate dealer teams on product features, benefits, competitive positioning, customer use cases, and effective closing strategies. • Train store personnel on how to present products in a way that drives both sell-in commitment from dealer partners and sell-through performance at the consumer level. • Reinforce best practices for showroom presentation, product demonstrations, customer engagement, and lead conversion. • Conduct store visits to assess product placement, merchandising, brand presentation, and overall retail readiness. • Identify gaps in training, product knowledge, or execution and develop action plans to improve store-level performance. • Support dealer growth strategies that increase product adoption, floor placement, and retail sales productivity. • Partner with the National Sales Manager, U.S. Specialty to execute programs designed to improve product assortment, showroom presence, and conversion rates. • Analyze store and dealer performance trends to identify opportunities to strengthen sales effectiveness and increase revenue. • Assist in launching new products into the Specialty channel by ensuring dealer teams are fully prepared to position and sell them successfully. • Build and maintain strong relationships with dealer sales teams, store managers, regional leaders, and director/executive-level stakeholders. • Serve as a trusted field partner to dealer organizations by providing consistent communication, follow-up, and business support. • Represent the company professionally in meetings, training, trade events, and in-store engagements. • Collaborate with dealer leadership to align on priorities, training needs, and opportunities to improve sales performance across locations. • Provide timely market feedback and field intelligence to internal stakeholders regarding competitive activity, customer trends, and dealer needs. • Coordinate with internal teams including marketing, customer support, operations, and product teams to ensure dealer needs are addressed effectively.
Job Requirements
- Bachelor’s degree in Business, Marketing, Sales, Communications, Exercise Science, Sports Management or related field preferred.
- 2–5 years of experience in sales, field training, account support, business development, retail operations, or channel sales.
- Experience delivering in-person training, product education, or sales enablement preferred.
- Experience working with retail partners, dealer networks, or multi-location accounts is highly desirable.
- Strong presentation and communication skills with the ability to engage audiences ranging from store associates to executive leadership.
- Proven ability to build relationships, influence others, and drive action across multiple levels of an organization.
- Strong organizational skills with the ability to manage travel, priorities, and follow-up across a national territory.
- Comfortable working independently in the field while maintaining strong alignment with leadership.
- Proficiency in CRM systems, Salesforce, Google Workspace, and standard reporting tools.
- Willingness and ability to travel frequently across the United States, up to 50%.
Benefits
- Equal Opportunity Employer
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