Role Context Bloom Equity Partners invests in B2B SaaS and tech-enabled services businesses, partnering with management teams to accelerate growth through operational excellence. As our portfolio companies scale—organically and through acquisition—digital marketing becomes a critical lever for pipeline generation, revenue growth, and brand authority.Role Purpose The Digital Marketing Manager is responsible for driving measurable revenue growth across all digital channels. This role owns the full performance marketing ecosystem—spanning lead generation for services businesses and transactional ecommerce where applicable—ensuring all digital activity is optimized to deliver against ambitious commercial targets. This leader combines strategic vision with hands-on execution oversight, leveraging data, technology, and AI to maximize ROI across organic, paid, and partner channels. The ideal profile is someone who thrives in a fast-paced, PE-backed environment and brings a builder’s mentality to scaling marketing operations through a period of transformation and growth.Revenue Drivers This role directly supports several core company revenue drivers - Revenue Acceleration: Driving marketing-sourced pipeline and bookings through digital channel optimization - Operational Efficiency: Reducing CAC, improving ROAS, and maximizing marketing spend ROI through data-driven decision-making - Scalable Infrastructure: Building martech stacks and processes that scale across organic growth and M&A integration - Data & Customer Intelligence: Building attribution frameworks and analytics capabilities that sharpen ICP targeting and inform go-to-market strategy - Post-Acquisition Integration: Leading marketing integration and commercialization of acquired businesses Key Responsibilities Website & Lead Generation - Own the strategy, technical development, and optimization of the company’s web presence as the primary lead generation engine - Drive conversion rate optimization (CRO) across all user journeys to maximize marketing-qualified lead volume - Partner with Sales and Product teams to align messaging with high-value service offerings and ICP targeting - Implement and optimize landing page strategies to support campaigns and vertical-specific targeting - Ensure SEO best practices are embedded into site architecture and content from the ground up Ecommerce Growth & Optimization - Lead the strategy and performance of ecommerce platforms to drive direct transactional revenue where applicable - Optimize product journeys, checkout flows, and pricing/promotion strategies to maximize AOV and conversion - Collaborate with Product teams to improve UX/UI based on behavioral data and testing insights - Develop and execute testing roadmaps (A/B, multivariate) to continuously improve performance PPC, Paid Media & SEO - Own the paid media strategy (search, display, remarketing, paid social) with agency support where appropriate - Control and optimize budget allocation to achieve target CAC, ROAS, and revenue goals - Lead SEO strategy across technical, on-page, and off-page optimization - Build scalable acquisition strategies aligned to both short-term pipeline generation and long-term organic growth - Continuously evaluate channel performance and reallocate spend based on ROI analysis Third-Party Lead Aggregators & Partnerships - Manage relationships with third-party lead generation platforms and aggregators - Negotiate commercial terms and optimize cost-per-lead performance across all partners - Monitor lead quality and conversion through the full sales funnel - Integrate partner leads effectively into CRM and nurturing workflows Marketing Technology & CRM - Own the marketing technology ecosystem, including the core CRM/marketing automation platform (e.g., Salesforce/Pardot, HubSpot) and CMS - Ensure seamless integration and data flow between Marketing, Sales, and Product teams - Lead the marketing automation strategy—including lead scoring, nurturing, and lifecycle management - Identify and implement AI-driven solutions (e.g., predictive scoring, personalization, intelligent automation) Data, Analytics & Reporting - Develop and maintain a robust reporting framework from campaign-level dashboards to executive-level insights - Deliver clear, actionable analysis on performance, ROI, and pipeline contribution - Own attribution modeling across multi-touch customer journeys - Establish KPIs aligned with revenue, pipeline, and marketing efficiency metrics Agency & Vendor Management - Manage relationships with external agencies (PPC, SEO, CRO, web development, etc.) - Set clear objectives, KPIs, and performance expectations for all vendor partners - Evaluate agency performance rigorously and ensure strong return on investment - Identify opportunities to build in-house capabilities where strategically advantageous Team Leadership & Development - Lead, mentor, and develop a team of digital marketing professionals, fostering a high-performance, accountable culture - Establish clear goals, KPIs, and professional development plans aligned to business objectives - Promote cross-functional collaboration across Marketing, Sales, Product, and the broader organization Key Performance Indicators (KPIs) The Digital Marketing Director should be measured against a balanced set of revenue, pipeline, efficiency, and strategic growth metrics. Representative KPIs include: - Marketing-sourced revenue and pipeline contribution - Cost per lead (CPL) and customer acquisition cost (CAC) - Return on ad spend (ROAS) - Website conversion rates (lead generation and ecommerce) - Ecommerce revenue and average order value (AOV) where applicable - Marketing attribution accuracy and reporting adoption - Budget management and marketing spend ROI - Cross-functional alignment and stakeholder satisfaction - Successful integration and commercialization of acquired businesses Candidate Profile Experience & Qualifications - 5-8 years of progressive digital marketing experience, with at least 3–5 years in a senior or director-level role - Track record of success in a PE-backed, high-growth, or founder-led B2B environment strongly preferred - Demonstrated ability to deliver measurable revenue growth through integrated digital channels - Hands-on expertise managing lead generation websites and ecommerce platforms (WordPress experience a strong plus) - Deep proficiency with CRM and marketing automation platforms (Salesforce/Pardot, HubSpot, Marketo, or equivalent) - Advanced expertise in PPC, SEO, CRO, and web analytics (Google Analytics, Tag Manager, Looker Studio, etc.) - Experience owning and optimizing six- or seven-figure marketing budgets with clear ROI accountability - Proven experience building, managing, and developing high-performing marketing teams of 3–5+ professionals Preferred Background - Experience in cybersecurity, compliance, data privacy, or regulated B2B industries - Track record of marketing integration in a post-acquisition or roll-up environment - Familiarity with AI-powered marketing tools (predictive analytics, generative AI, intelligent automation) - Experience with advanced attribution tools and multi-touch analytics platforms - Comfort balancing risk management and commercial targets in a compliance-sensitive context Leadership & Behavioral Competencies Bloom expects senior marketing leaders across its portfolio to demonstrate the following competencies: - Strategic Execution: Balances long-term vision with a bias toward action and measurable outcomes - Data-Driven Decision Making: Analytically rigorous; translates complex data into clear, actionable business insights - Stakeholder Management: Builds trust and alignment across Marketing, Sales, Product, IT, and Executive teams - Commercial Orientation: Instinctive focus on ROI, unit economics, and scalable growth - PE Readiness: Comfortable with the pace, rigor, and accountability expectations of a PE-backed environment - People Leadership: Inspires teams, develops talent, drives accountability, and builds a culture of continuous improvement This is a remote job.

This is a remote position. PHILIPPINE-BASED FILIPINO APPLICANTS An amazing opportunity exists, to work with a dynamic Australian Company as an experienced, vibrant, and high-energy Digital Marketing VA. Reporting to the Director and working with direction from the team, you will be a self-starting, highly organised, and experienced professional with experience working in a virtual environment. You will have some graphic design and social media management experience and a passion for digital marketing, across all platforms. Candidates must have an incredible eye for detail and understand the importance of quality assurance within their role. You will be responsible for managing key activities such as the following: SOCIAL-MEDIA - Create, develop, and deliver content - Multi-platform social media management engagement - Re-purpose content for various social media platforms (Instagram, YouTube, LinkedIn, TikTok, etc.) - Moderate all social media platform comments and POD engagement - Social Media Outreach sequencing and appointment setting - Content creation support and design - Blog/content writing - Email marketing - Develop, implement, and manage our social media strategy - Define the most important social media KPIs - Stay up to date with the latest social media best practices and technologies - Generate Social Media performance reports GENERAL ADMIN DUTIES - CRM management, data entry - Manage and book appointments - Client concierge and telephone point of service - General administrative duties - Inbox management, basic Xero updates and process documentation Requirements - A portfolio of proven Social Media and graphic design will be required - Minimum of 3 years of relevant experience - Excellent communication skills, both verbal and written - Experience in various software including; - Microsoft Office (Outlook, Word, Excel, and PowerPoint) - SharePoint & OneDrive, Canva - Experience with dealing in a fast-paced environment - Experience in digital marketing across all social media platforms is a must - Instagram, YouTube, LinkedIn, TikTok, etc. - Experience in social media engagement, content creation, and database management - Graphic Design - Proactive, results-driven, efficient, process-oriented, and organiser of all things - Experience in data entry, document creation, and general admin within a related industry (+) - Strong task and time management skills - Excellent customer service skills - Great attention to detail - Basic weekly Xero updates Work Environment & Expectations While this is a work-from-home position, it is important to note that this is a full-time role—not a freelance or flexible-hour arrangement. You will be expected to work a fixed shift and maintain a high level of professionalism and accountability, just as you would in an office environment. ✅ This role requires: • Discipline and commitment to set working hours (strict shift times, not flexible) • Use of time tracking software during work hours • Active participation in team and client calls with your camera ON • Consistent availability and responsiveness throughout your shift • Treating this as a long-term, full-time job—not a side gig or freelance task ⏱ Payroll is processed bi-monthly. We’re looking for someone who values structure, is dependable, and thrives in a role that provides consistency and clarity. If you’re seeking stability and a team that appreciates reliability, we’d love to hear from you. Benefits 1. Monthly Salary: Php 35,000 2. Salary will be paid on a bi-monthly basis on the 15th and 30th or 31st of each month 3. You will be paid extra for overtime and Philippines public holidays 4. Probation: 6 months and after Probation 10 days annual leave credits 5 days of sick leave 5. HMO offered after 6-months probation 6. Eligible for 13th Month Pay after 30 days 7. Annual Salary Review 8. Laptop provided after 30 days 9. Permanent work-from-home role. You will have to use your own internet. 10. SHIFT TIMES: 7 AM to 4 PM Philippine time, Monday to Friday

Role Description - Voller Fokus auf Online-Marketing & Social Media für ORIELLE - Kampagnen entwickeln, die unsere Philosophie transportieren: wirkungsvolle Kosmetik, ehrlich kommuniziert - Wissensbasiertes, authentisches Marketing – Inhalte, die Vertrauen schaffen und Wirkung zeigen - Umsetzung von Educational-Formaten wie Skin University oder Ask ORIELLE (ich unterstütze dich bei allen Inhalten und fachlichen Fragen) - Erfahrung mit TikTok, Instagram und YouTube - Entscheidungen treffen, die Marke und Community nachhaltig prägen – als echter Mitgestalter Qualifications - Leidenschaft für Social Media, Content Creation & digitales Marketing - Analytisches Denken, datengetriebene Optimierung - Begeisterung für wirkstoffbasierte, ehrliche Kosmetik - Unternehmerische Einstellung – du willst gestalten, nicht nur mitarbeiten - Offenheit, wirklich einzusteigen – mindestens 15–20 Stunden pro Woche zu Beginn - Bereitschaft, ohne Gehalt zu arbeiten – (Nur echte Anteile) Benefits - Platz als Late Co-Founder in einem Clean-Beauty-Start-up - Remote in Deutschland, Sitz in Frankfurt am Main - Echte Beteiligung: Keine Gehaltszahlungen, dafür echte Anteile und Mitentscheidung - Fokus auf Marketing: Du kümmerst dich ausschließlich um Branding, Community und Content – Finanzen, Lieferantenmanagement, Verträge, Operatives Geschäft beim Launch usw. übernehme ich Company Description ORIELLE steht für eine neue Generation von Hautpflege – clean, unisex und wissenschaftlich fundiert. - Mehr als ein Jahr lang haben wir mit europäischen Herstellern, Dermatolog:innen und Formulierungs­expert:innen gesprochen, recherchiert und entwickelt – bis Marke, Produktpipeline und Unternehmensstruktur standen. - Nun ist es bald so weit: ORIELLE steht kurz vor dem Launch – das Ergebnis aus Forschung, Design und der Überzeugung, dass Pflege präzise, verantwortungsvoll und geschlechtsneutral gedacht werden sollte. - In dieser Phase konzentrieren wir uns auf den Markenaufbau, den Wissenstransfer und den Aufbau einer Community, die unsere Haltung teilt: Skincare beginnt mit Verständnis, nicht mit Versprechen. - Clean. Unisex. Evidence-based. Made in Europe. - Wenn du Teil dieser Reise werden möchtest – ob in Produktentwicklung, Content, Marketing oder Kommunikation – freuen wir uns über eine Verbindung.

• Client Portfolio Management: Oversee and manage a portfolio of 40-50 clients, ensuring their digital marketing needs are met with high-quality strategies and campaigns tailored to each client's unique goals. • Multi-Campaign Coordination: Execute and maintain multiple campaigns for each client across various digital channels, ensuring consistent performance and brand messaging. • Strategic Development: Craft and refine digital marketing strategies for a diverse client base, leveraging industry best practices to drive campaign success and client satisfaction. • Ad Configuration and Optimization: Set up and optimize ad campaigns across platforms, making data-driven adjustments to maximize return on investment for each client. • Performance Analysis: Analyze and interpret complex campaign data across multiple clients and campaigns to identify trends, opportunities for improvement, and successful strategies that can be replicated. • Client Reporting and Communication: Develop comprehensive performance reports for each client, providing insights and recommendations tailored to their objectives; maintain clear and proactive communication with clients regarding campaign performance. • Continuous Improvement: Stay abreast of the latest digital marketing trends and tools. Work collaboratively with your Team Lead and across the department to learn and disseminate key learnings and best practices.