Role Description The Manager, Performance Marketing leads the execution and optimization of digital marketing campaigns across paid media, ABM, search, and social channels. This role manages a team of specialists, driving performance improvements and supporting the Director, Digital Marketing in developing and implementing strategies that generate leads, pipeline, and revenue. The Manager is responsible for day-to-day operations, campaign management, and cross-functional collaboration to ensure alignment with broader marketing and business goals. Major Responsibilities - Team Leadership & Development: - Manage, mentor, and develop a team of Paid Media Specialists and other direct reports. - Set clear objectives, provide coaching, and conduct regular performance reviews. - Foster a collaborative, high-performing team culture. - Campaign Management: - Oversee the execution and optimization of paid media campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.). - Integrate ABM strategies into performance marketing campaigns to target high-value accounts and drive personalized engagement. - Ensure campaigns are aligned with strategic goals and deliver measurable results. - Support the creation and optimization of landing pages in partnership with the web experience team. - Search Optimization: - Advance the organization’s search presence through AEO/GEO best practices, ensuring visibility in AI-driven and generative search environments. - Collaborate with SEO and content teams to optimize for answer engines and generative search platforms. - Performance Analysis & Reporting: - Monitor campaign performance using analytics tools (Google Analytics, etc.). - Report on key metrics, provide actionable insights, and recommend improvements. - Conduct A/B testing and conversion rate optimization initiatives. - Cross-Functional Collaboration: - Work closely with creative, content, SEO, and web teams to develop campaign assets and integrate keyword insights. - Partner with external agencies and vendors as needed. - Process Improvement: - Identify opportunities for operational efficiency and continuous improvement. - Stay current with digital marketing trends, technologies, and best practices. Qualifications - Bachelor’s degree in marketing, business administration, or related field. - 5+ years of experience in digital marketing, with a focus on performance marketing. - Hands-on experience managing paid media campaigns and optimizing for lead generation and revenue growth. - Demonstrated experience applying ABM strategies to digital campaigns. - Proven expertise in AEO/GEO and optimizing for AI-driven search platforms. - Experience with analytics platforms (Google Analytics, Google Ads, etc.). - Proven ability to lead and develop teams. - Experience working with external agencies and cross-functional teams. Requirements - Strong leadership and team management skills. - Data-driven decision-making and analytical thinking. - Expertise in paid media, ABM, SEM, AEO/GEO, and social media advertising. - Effective communicator and collaborator across teams and stakeholders. - Ability to manage multiple projects in a fast-paced, deadline-driven environment. - Strategic mindset with a focus on delivering organizational outcomes. Benefits - Impactful work transforming the way the world learns. - Flexible work arrangements. - Learning and Growth opportunities. - Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program. - 2 Paid Days off for SkillsWave-related activities like exams or final assignments. - Employee wellbeing (Access to mental health services, EFAP program, financial planning and more). - Retirement planning. - 2 Paid Volunteer Days. - Competitive Benefits Package. - Home Internet Reimbursements. - Employee Referral Program. - Wellness Reimbursement. - Employee Recognition. - Social Events. - Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.

- Manage LinkedIn ad campaigns end to end, including setup, budgeting, bidding, and optimization - Build and refine audience targeting strategies, including matched audiences from CRM data - Upload, segment, and maintain audience lists from Salesforce or similar platforms - Execute A/B testing on creatives, messaging, and campaign structures - Monitor campaign performance and optimize based on key metrics (CTR, CPL, conversions) - Analyze data to identify trends, insights, and opportunities for improvement - Develop clear and actionable performance reports for stakeholders - Collaborate with marketing and creative teams to align campaign strategy and assets - Scale high-performing campaigns while maintaining efficiency and ROI - Stay up to date with LinkedIn Ads updates, best practices, and industry trends

What is Teachable? Teachable is the platform for experts and businesses who take education seriously. In a world where anyone can ask AI for information, we're the home for those who educate with purpose, modernity, and humanity. We help experts and businesses scale their impact and operations through courses, coaching, and digital downloads that students actually love. From a finance expert teaching Python for investment analysis to a multilingual coach offering business Spanish for executives, Teachable powers human-led learning that drives student trust, connection, and results. With a sleek, intuitive interface and AI as a time-saving partner, the platform enables transformative education rooted in real-world experience. Teachable experts have lived it—that's why they teach it.Are you ready to join a dynamic, cross-cultural team at an exciting turning point in our company’s journey? Part of the global Hotmart Company portfolio, whose platforms have helped creators, experts, and businesses earn more than $10 billion, Teachable continues to cement itself as a true industry leader. Together, Teachable and Hotmart are delivering market-leading products that prioritize student outcomes, business growth, and flexibility. If you have big ideas, relish the chance to challenge convention, and deeply believe in the power of real-world learning to shape the future, we want you on our team! Teachable is a SaaS platform that serves educators who publish and monetize online courses, content, and coaching. We also have a B2B function, serving companies that use software to optimize their employee onboarding and training. We are seeking a Performance Marketing Lead to lead our paid user acquisition efforts across B2C and lead acquisition for B2B. In an increasingly complex SaaS environment, you will operate as a high-impact IC, owning all paid marketing channels. This role’s responsibilities will include search engine marketing (SEM / PPC), social media marketing (SMM), budget management, lead generation, keyword research, measuring data and analytics, working cross functionally with Sales and Product Marketing, and more. A key focus will be leveraging AI and new tooling to drive efficiency and scale. This role reports directly to the Senior Lead of Acquisition. Responsibilities: - Direct strategy and execution of all paid acquisition across B2C and B2B - Work cross functionally with Sales, Product Marketing, Brand & Content, and more - Set and manage monthly and quarterly budgets and goals for paid marketing - Own SEM, SMM, OTT, Reddit, and all other paid marketing channels - Implement and oversee marketing automation and advanced tooling to streamline workflows - A/B test new channels, ad types, messaging/targeting, and more - Be data-driven, keeping us honest to monthly and quarterly goals for paid growth Experience Required: - 5+ years of paid marketing experience - 3 years of experience owning Paid Search (SEM) - 3 years of experience owning Paid Social (SMM) - Experience owning large marketing budgets (8 figures annually) - Strong experience in both B2C and B2B acquisition - Strong written and verbal communication skills - Strong organizational and project management skills - Confident in pushing back on "bad ideas" or low-impact requests through data-backed reasoning - Experience in SaaS is a plus While Teachable maintains our NY office for local employees to use, we operate as a remote-first culture in order to give our employees added flexibility. In order to maintain connection and create a community beyond the screen, Teachable holds in-person events throughout the year, where employees and teams can come together for bonding, strategic alignment, goal-setting, and celebrations! Teachable encourages individuals from a broad diversity of backgrounds to apply for positions. We are an equal opportunity employer, meaning we're committed to a fair and consistent interview process. Please tell us in your application if you require an accommodation to apply for a job or to perform your job.

• Managing six-figure advertising budgets for clients such as The Oodie, Kinobody, More Money More Love, and many others • Running A/B tests • Collaborating closely with the Creative team to produce best-in-class ad creatives • Leveraging your creativity and potential