• Own the strategy behind high-performing Meta campaigns - turning creative insights into scalable revenue for category-leading creators and eCommerce brands. • Research audience segments, pain points, and objections through Reddit, reviews, competitor analysis, and social listening. • Develop persona profiles and strategic angles that resonate and convert. • Write high-converting hooks, scripts, and direct-response ad copy. • Direct creative production (shot selection, messaging guidance, storytelling direction). • Set up and manage Meta ad campaigns, including targeting and budget allocation. • Analyze performance metrics (CPM, CTR, CVR, CPA/CPL) to identify winning creative. • Connect performance data to creative decisions and iterate accordingly. • Lead client meetings and clearly communicate performance insights and strategy. • Maintain documentation, meeting agendas, and proactive client updates.

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent! We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world. Our client is looking for a high-level Creative Strategist to lead performance creative across the business. This role sits at the intersection of data, creativity, and growth—owning the development of new concepts, scaling winning ideas, and driving consistent creative output that converts. This is not an entry-level role!!! We’re looking for someone who has direct D2C health experience and has personally worked on and influenced millions of dollars in ad spend in-house, with a proven track record of driving performance through creative. Core Responsibilities Performance Creative Leadership - Own and drive performance creative strategy across paid channels - Analyze winning ads and translate insights into scalable creative directions - Continuously improve creative output based on performance data - Lead decision-making on what to test, scale, or iterate Net-New Concept Development - Consistently generate high-quality net-new creative concepts, angles, and hooks - Identify breakout opportunities beyond iteration - Push the team toward bold, high-upside ideas that can scale - Maintain a strong pipeline of fresh concepts Creative + AI Integration - Leverage AI tools (Higgsfield, etc.) to accelerate creative development - Build systems for faster iteration, testing, and production - Stay ahead of emerging tools and workflows - Integrate AI into both ideation and execution Data-Driven Strategy - Deeply understand performance metrics (CAC, MER, CVR, etc.) - Use data to guide creative direction and prioritization - Identify patterns, trends, and performance gaps - Form strong hypotheses and lead structured testing Cross-Functional Collaboration - Work closely with growth, copy, and design teams - Clearly communicate strategy, direction, and rationale - Ensure alignment between creative output and business goal

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent! We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world. Our client is looking for a high-level Creative Strategist to lead performance creative across the business. This role sits at the intersection of data, creativity, and growth—owning the development of new concepts, scaling winning ideas, and driving consistent creative output that converts. This is not an entry-level role!!! We’re looking for someone who has direct D2C health experience and has personally worked on and influenced millions of dollars in ad spend in-house, with a proven track record of driving performance through creative. Core Responsibilities Performance Creative Leadership - Own and drive performance creative strategy across paid channels - Analyze winning ads and translate insights into scalable creative directions - Continuously improve creative output based on performance data - Lead decision-making on what to test, scale, or iterate Net-New Concept Development - Consistently generate high-quality net-new creative concepts, angles, and hooks - Identify breakout opportunities beyond iteration - Push the team toward bold, high-upside ideas that can scale - Maintain a strong pipeline of fresh concepts Creative + AI Integration - Leverage AI tools (Higgsfield, etc.) to accelerate creative development - Build systems for faster iteration, testing, and production - Stay ahead of emerging tools and workflows - Integrate AI into both ideation and execution Data-Driven Strategy - Deeply understand performance metrics (CAC, MER, CVR, etc.) - Use data to guide creative direction and prioritization - Identify patterns, trends, and performance gaps - Form strong hypotheses and lead structured testing Cross-Functional Collaboration - Work closely with growth, copy, and design teams - Clearly communicate strategy, direction, and rationale - Ensure alignment between creative output and business goal

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent! We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world. Our client is looking for a high-level Creative Strategist to lead performance creative across the business. This role sits at the intersection of data, creativity, and growth—owning the development of new concepts, scaling winning ideas, and driving consistent creative output that converts. This is not an entry-level role!!! We’re looking for someone who has direct D2C health experience and has personally worked on and influenced millions of dollars in ad spend in-house, with a proven track record of driving performance through creative. Core Responsibilities Performance Creative Leadership - Own and drive performance creative strategy across paid channels - Analyze winning ads and translate insights into scalable creative directions - Continuously improve creative output based on performance data - Lead decision-making on what to test, scale, or iterate Net-New Concept Development - Consistently generate high-quality net-new creative concepts, angles, and hooks - Identify breakout opportunities beyond iteration - Push the team toward bold, high-upside ideas that can scale - Maintain a strong pipeline of fresh concepts Creative + AI Integration - Leverage AI tools (Higgsfield, etc.) to accelerate creative development - Build systems for faster iteration, testing, and production - Stay ahead of emerging tools and workflows - Integrate AI into both ideation and execution Data-Driven Strategy - Deeply understand performance metrics (CAC, MER, CVR, etc.) - Use data to guide creative direction and prioritization - Identify patterns, trends, and performance gaps - Form strong hypotheses and lead structured testing Cross-Functional Collaboration - Work closely with growth, copy, and design teams - Clearly communicate strategy, direction, and rationale - Ensure alignment between creative output and business goal