Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent! We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world. Our client is looking for a high-level Creative Strategist to lead performance creative across the business. This role sits at the intersection of data, creativity, and growth—owning the development of new concepts, scaling winning ideas, and driving consistent creative output that converts. This is not an entry-level role!!! We’re looking for someone who has direct D2C health experience and has personally worked on and influenced millions of dollars in ad spend in-house, with a proven track record of driving performance through creative. Core Responsibilities Performance Creative Leadership - Own and drive performance creative strategy across paid channels - Analyze winning ads and translate insights into scalable creative directions - Continuously improve creative output based on performance data - Lead decision-making on what to test, scale, or iterate Net-New Concept Development - Consistently generate high-quality net-new creative concepts, angles, and hooks - Identify breakout opportunities beyond iteration - Push the team toward bold, high-upside ideas that can scale - Maintain a strong pipeline of fresh concepts Creative + AI Integration - Leverage AI tools (Higgsfield, etc.) to accelerate creative development - Build systems for faster iteration, testing, and production - Stay ahead of emerging tools and workflows - Integrate AI into both ideation and execution Data-Driven Strategy - Deeply understand performance metrics (CAC, MER, CVR, etc.) - Use data to guide creative direction and prioritization - Identify patterns, trends, and performance gaps - Form strong hypotheses and lead structured testing Cross-Functional Collaboration - Work closely with growth, copy, and design teams - Clearly communicate strategy, direction, and rationale - Ensure alignment between creative output and business goal

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent! We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world. Our client is looking for a high-level Creative Strategist to lead performance creative across the business. This role sits at the intersection of data, creativity, and growth—owning the development of new concepts, scaling winning ideas, and driving consistent creative output that converts. This is not an entry-level role!!! We’re looking for someone who has direct D2C health experience and has personally worked on and influenced millions of dollars in ad spend in-house, with a proven track record of driving performance through creative. Core Responsibilities Performance Creative Leadership - Own and drive performance creative strategy across paid channels - Analyze winning ads and translate insights into scalable creative directions - Continuously improve creative output based on performance data - Lead decision-making on what to test, scale, or iterate Net-New Concept Development - Consistently generate high-quality net-new creative concepts, angles, and hooks - Identify breakout opportunities beyond iteration - Push the team toward bold, high-upside ideas that can scale - Maintain a strong pipeline of fresh concepts Creative + AI Integration - Leverage AI tools (Higgsfield, etc.) to accelerate creative development - Build systems for faster iteration, testing, and production - Stay ahead of emerging tools and workflows - Integrate AI into both ideation and execution Data-Driven Strategy - Deeply understand performance metrics (CAC, MER, CVR, etc.) - Use data to guide creative direction and prioritization - Identify patterns, trends, and performance gaps - Form strong hypotheses and lead structured testing Cross-Functional Collaboration - Work closely with growth, copy, and design teams - Clearly communicate strategy, direction, and rationale - Ensure alignment between creative output and business goal

Loaded and Open World are market leaders in gaming talent management and strategic brand consultancy – in all of our business endeavors we aim to provide high-value services to support the development, marketing, and growth of the video gaming industry and community. Over the past 8 years, across our roster of exclusive talent and broad marketing consulting capabilities, we have worked with world-leading brands including Netflix, Universal Music Group, Pepsi, Activision, Amazon, Spotify, Samsung, Gillette, Google, Journey's, and Adidas to either build or deepen their connection to gamers. We're a no BS, fast-moving, creative company that seeks people who are, first and foremost, interested in bettering the industry at large. We're authentically human, relentless, award-winning, and in this business to fight on behalf of those who've put their trust in us, no matter the arena. We believe that gaming is one of the great connectors, and the communities that grow here change lives, move the culture forward, and bring tremendous value to the brands, creators, and fans that participate in it. If that sounds like you, keep reading. Looking for a Senior Strategist, Gaming The Senior Strategist, Gaming will be responsible for leading influencer and marketing strategy across Open World, with a focus on gaming audiences, creator ecosystems, and launch strategy. Reporting to the SVP of Marketing, this role connects insight to execution. You will develop creator-led marketing strategies, translate player behavior into campaign direction, and help brands and game studios show up meaningfully in gaming culture. The role is client-facing — you will present strategy, research, and campaign thinking to both internal teams and external partners, and contribute directly to new business development. On any given day you'll be... - Building influencer and creator strategies tailored to specific gaming audiences, genres, and player segments. - Identifying the right creators and content formats based on platform behavior and gameplay dynamics. - Shaping campaign approaches that leverage creators across launches, seasonal updates, and live-service moments. - Developing strategies for new game launches, major updates, and key in-game events. - Analyzing gaming audiences, creator ecosystems, and platform behavior to identify the right player segments, cultural entry points, and emerging trends. - Using proprietary research and data to inform strategic recommendations and sharpen campaign direction. - Presenting strategy, research, and creative approaches clearly to clients and internal teams. - Contributing strategic thinking to pitches and new business opportunities. - Supporting client conversations with a clear perspective, grounded in data and gaming expertise. - Partnering with creative, campaign, and talent teams to guide strategy from concept through execution. - Contributing to improving strategic frameworks and best practices across the organization. Ideally, you... - Have a genuine fluency in gaming culture — not just awareness of it. - Can move fluidly between qualitative audience insight and concrete strategic direction. - Are comfortable presenting strategy in the room with clients and contributing to new business. - Understand how creators actually work, and what makes creator-led campaigns succeed or fail. You must have... - 5–8 years of experience building marketing or campaign strategy in an agency, gaming, or entertainment environment. - Strong understanding of gaming audiences, gaming culture, and player communities. - Top notch creative ideas that set Open World apart in the creator ecosystem - Experience working with influencer or creator-led campaigns. - Ability to translate audience research and platform data into clear marketing strategy. - Familiarity with creator platforms including YouTube, Twitch, TikTok, and Discord. - Strong communication and presentation skills, including comfort in client-facing settings. - Ability to collaborate across teams and manage multiple priorities. Success in this role looks like... - Influencer and creator strategies that resonate with gaming audiences and feel culturally grounded. - Campaign ideas rooted in real player behavior, platform dynamics, and genre context. - Research and data used effectively to support and sharpen strategic recommendations. - Strong, clear presentations that earn trust from clients and internal teams. - Consistent, insight-driven strategic thinking across all campaigns and pitches. Salary Range: $100k-$120k (plus bonus) Benefits - Medical, Dental, and Vision Insurance - Company-paid life insurance, short term and long term disability insurance - 401k plan with 4% company matching - Flexible work schedule - Unlimited PTO - Dog-Friendly Office - Cell Phone, and Internet Service coverage - Team Events Loaded Holdings, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or protected Veteran status.

Title: Head of Experiential Creative Location: San Francisco, CA | New York City, NY Job Description: About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role The Creative Studio is Anthropic’s in-house creative team responsible for the brand expression across Anthropic and Claude. We care about craft, making things by hand and using AI when it makes sense. The team is growing, and we’re looking for people who do excellent work to join us. The stakes are real, and there’s room to shape what all this becomes. We're looking for a Head of Experiential Creative to build and lead event design and brand experiences at Anthropic. You'll define how Anthropic shows up in physical spaces, from trade shows and conferences to brand partnerships and activations. This person should be deeply immersed in AI, not to follow what others in the industry are doing, but to find the most authentic ways to bring our brand and product to life. We want someone who will push against industry convention and bring genuine craft and point of view to every experience. This is a building-phase role. You'll be scaling up the experiential creative function, which means you'll own projects end to end, from strategy and concepting through production and on-site execution. You should have deep experience leading creative teams and partnering with agencies, but for now, you need to be as comfortable doing the work as you are directing it. Responsibilities - Own brand experiences end to end — from initial concept through design development, production, and on-site delivery — pushing beyond industry convention while staying authentic to Anthropic's mission and products. - Scale and lead the experiential creative function, refining and evolving strategy, team structure, processes, and creative standards. - Establish creative principles and frameworks that extend into physical design and concept development - Lead and grow a team of designers and creative professionals, while mentoring and setting a high bar for craft. - Partner with agencies and vendors to scale experiential programs, maintaining creative quality and brand integrity. - Collaborate across the organization (marketing, product, sales, and leadership) to align experiential work with business and brand objectives. - Develop relationships with partner brands and collaborators that create meaningful, elevated experiences. You may be a good fit if you - Have 12+ years of experience building and leading experiential creative programs, with a portfolio that shows brand partnerships, activations, events, and trade show design. - You’ve stood up a function or team from scratch and know what it takes to lay the foundation while simultaneously delivering high-quality work. - Are deeply knowledgeable about AI and can use that knowledge to conceptualize experiences that authentically represent Anthropic’s products and mission. - Have significant leadership experience managing and mentoring creative teams. - Bring an elevated sense of craft and a belief that brand experiences should be meaningful, not just functional. - Are comfortable operating at every level from pitching the vision to leadership one day, building out the deck or directing the install the next. You don't view hands-on work as beneath the role. The annual compensation range for this role is listed below. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. Annual Salary: $385,000 - $460,000 USD Logistics Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices. Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this. We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team. Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings. How we're different We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills. The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences. Come work with us! Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process