• You will be responsible for driving RD Station's organic growth by expanding the brand's presence beyond the main domain. • You will plan and lead integrated strategies across SEO, GEO, PR, Social, and Communities, building internal partnerships and influencing stakeholders using solid data and insights. • Align short- and long-term initiatives. • Innovate optimization approaches and ensure execution aligned with business objectives. • Create recurring reports that document learnings and opportunities for improvement.

• Develop and maintain scalable SEO frameworks, governance standards, and best practices across a network of clinic websites and sub-brands • Create templates and shared optimization standards that allow consistency while supporting brand-level differentiation • Manage search strategy across multiple CMS platforms (e.g., WordPress, Squarespace), prioritizing improvements based on business impact and technical feasibility • Conduct technical SEO audits including crawlability, indexing, Core Web Vitals, structured data, and site architecture • Translate SEO opportunities into clear technical requirements for development partners • Maintain overall content hygiene across the network by auditing legacy content, consolidating overlapping pages, and updating outdated information • Optimize content for emerging AI-powered search experiences, including Google AI Overviews and generative answer engines • Structure content to improve visibility within AI-generated summaries, featured answers, and conversational search interfaces • Implement schema markup and entity optimization to improve machine understanding of fertility services, providers, and treatment pathways • Adapt content strategies to align with evolving search behavior, including question-based queries, conversational search, and multi-step patient research journeys • Monitor how AI search results impact organic traffic patterns and adjust optimization strategies accordingly • Own local SEO strategy to capture high-intent queries such as "fertility clinic near me" and city + treatment combinations • Manage location page architecture and internal linking across dozens of clinic locations • Collaborate with reputation management team on Google Business Profile governance and optimization • Understand how local visibility interacts with national brand authority and communicate realistic performance benchmarks across markets • Manage daily content updates across multiple clinic and network websites using CMS tools (e.g., WordPress, SquareSpace) • Ensure accuracy and consistency of on-page content, metadata, headers, and internal links • Collaborate with clinical and marketing teams to ensure content aligns with brand voice, service offerings, and regional priorities • Support the production and formatting of new landing pages, service lines, and campaign-related microsites • Apply Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) expectations to all SEO content decisions • Collaborate with clinical, legal, and compliance teams to ensure SEO recommendations align with medical accuracy and regulatory requirements • Prioritize patient trust and content clarity over aggressive keyword targeting; know when to defer to medical standards • Track and report on organic search performance including rankings, traffic, and conversion behavior using BrightEdge and GA4 • Conduct keyword research and competitive analysis to inform content updates and new page creation • Build and maintain dashboards or reports that tie SEO outcomes to business and patient acquisition goals • Communicate progress clearly to marketing leadership and cross-functional stakeholders • Collaborate with marketing, content, and development teams to align web initiatives and resolve CMS-related issues • Support QA testing for new web launches across the clinic network

• Implementation of SEO measures to optimize visibility • Graphic design of online content in accordance with corporate design • Creative copywriting for website, newsletter and social media • Planning, creation and publication of web content and campaigns • Regular coordination with product management to optimize content and processes

• Create high-intent SEO and product content that drives downloads; • Use AI tools to produce content faster and test ideas; • Own the full content lifecycle from topic selection to publishing to optimization; • Improve existing pages and articles to increase conversions; • Identify new search opportunities based on user problems; • Track performance using clear metrics (traffic, downloads, trial starts, revenue).