• Створювати та тестувати рекламні креативи, знаходити та масштабувати ті, які дають найкращий CPH (Cost Per Hire); • Запуск, оптимізація та масштабування рекламних кампаній у Meta Ads (спочатку, із User Acquisition Manager, далі – самостійно); • Аналізувати результати напрямку, формувати висновки та наступні кроки, презентувати їх команді стейкхолдерів; • Conversion Rate Optimization – створювати та тестувати landing pages, щоб покращувати конверсію у реєстрацію у команді із дизайнером та командою розробки; • Запуск нових каналів залучення вчителів (TikTok) та участь у створенні бренду роботодавця для вчителів.

AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably. We’re the first software business in the world to have our sustainability targets validated by the SBTi, and we’ve been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We’ve also recently been named as one of the world’s most innovative companies. If you’re a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you! Find out more at AVEVA Careers. For more information about our privacy policy and how to manage cookies, visit our Privacy Policy. Job Title: Industry Principal, Oil & Gas Location: Dubai, UK or France Employment Type: Full-time The job As an Industry Principal in the Oil & Gas industry, your primary focus will be to create demand for the products and services of AVEVA in your assigned industry group thanks to your industry domain expertise, supporting sales with industry value proposition, and thought leadership. Your main objective will be to act as a pathfinder for our customers and enable the AVEVA salesforce to deliver high customer satisfaction with global consistency. Key responsibilities - Increase AVEVA’s penetration and market share within the industry value chain. - Build a strong ecosystem with executive level relationships throughout the customer base and partnerships. - Support specific and numerous sales opportunities with industry specific information and expertise. - Understand the business drivers, strategic trends and competitive threats and influences in this industry and deliver our response as required to increase the value proposition. - Support sales enablement and capability for each region. - Create value proposition, emerging use cases and collateral for our products, and solution. - Develop and sustain industry marketing collateral that support sales enablement and marketing initiatives. - Act as brand ambassador and lead industry events and campaigns. - Participate as part of a virtual team in support of strategic industry sales and region strategy. - Build working relationships with a variety of individuals, teams and organizations within and outside of AVEVA. Experience & Qualification - Bachelor’s degree required. Master’s degree preferred. STEM degree highly desired. - Minimum of 10+ years of direct experience working in Oil & Gas Industry, with specific experience supporting operations and/or engineering at some level in two or more of these industries/areas. - High level of business acumen; professional written and oral communication skills; proven ability to delivery executive-level value statements; excellent presentation skills. - Visionary, you are a change agent in your organization and a technology early adopter in your industry. - Proven track record of success in consultative selling at the C level. - Proven track record of Business Development in an industry vertical. - Background in software sales highly desired. - Domestic and international travel - approximately 40% - 60%. - This position could be based in Europe or Middle East working from home or at an AVEVA office. While it does say a location, that does not limit it to that location. Commercial at AVEVA Our Commercial team, comprised of over 2,000 dedicated colleagues, is the backbone of our customer relationships and business growth. From industry experts and solution architects to sales, support, success managers, and business operations, everyone shares a common goal: to deeply understand our customers' needs and deliver tailored solutions. If you're passionate about driving growth, tackling complex business challenges, and fostering strong customer relationships, you'll find success and fulfilment in our Commercial team. Find out more: https://www.aveva.com/en/about/careers/ AVEVA requires all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria. AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world.

Responsibilities User activation, engagement, and retention - Design and execute campaigns that move users through key stages: from first login to habitual engagement, and from engaged user to paying customer. - Identify where users drop off or disengage and develop targeted messaging interventions to address it. - Support lifecycle marketing across the full user journey — onboarding, re-engagement, milestone moments, and retention. - Support the platform flywheel: design campaigns that reinforce engagement on both the brand and retailer/seller sides, understanding how activity on one side creates value for the other. In-product and lifecycle messaging - Design and execute in-product communication campaigns: onboarding nudges, feature announcements, re-engagement prompts, conversion triggers. - Own and operate marketing automation and lifecycle messaging tools tied to user behavior signals. - Write clear, user-appropriate copy for in-product messages, push notifications, emails, and contextual prompts. Marketplace conversion support - Work closely with the Marketplace PM to align marketing execution with the marketplace product — one important surface where activation and conversion happen. - Design campaigns and messaging that support user-to-customer conversion within the enterprise-approved marketplace experience. - Support upsell and retention messaging for paid users in the Direct Selling segment. Release and product communication - Translate product releases into clear, structured communication for internal teams (Sales, CS, Support). - Own the internal release notes process: make new capabilities understandable and actionable for non-product audiences. - Maintain consistent product messaging across teams so everyone speaks about the product in the same way. Measurement and iteration - Track key growth and engagement metrics and use them to prioritize where to focus campaign effort. - Run structured experiments: A/B tests on messaging, timing, segmentation, and offer framing. - Share results with the team in a way that drives decisions, not just reporting. Qualifications - 3–5+ years of hands-on experience in growth marketing, lifecycle marketing, or user engagement, ideally within a B2B SaaS or platform context. - Comfortable with marketing automation tools and basic product analytics — data-literate and comfortable drawing conclusions from funnel data. - Strong written communication: able to write for end users and for internal audiences, adjusting tone and clarity for each. - Execution-oriented — moves fast, owns work end-to-end, and operates well without heavy direction. - Able to work cross-functionally without formal authority: aligns with PMs, designers, CS, and Sales as a collaborator, not a gatekeeper. - Advanced English or higher: Exceptional written and verbal communication skills are required. Nice to have - Experience with marketplace, two-sided platform, or B2B2C models. - Familiarity with Direct Selling, retail frontline, or distributor-driven sales environments. - Experience running messaging experiments and documenting learnings systematically. - Exposure to enterprise SaaS contexts where the end user and the economic buyer are different people. What success looks like - User activation, engagement, and retention metrics are improving quarter over quarter as a result of campaigns and messaging work. - The marketplace conversion funnel has measurable campaigns running at each stage — not ad hoc, but systematic. - In-product messaging operates as a real, instrumented channel with regular experiments and documented learnings. - Internal teams receive consistent, timely, and usable release communication without chasing the product team for it. - The platform flywheel is visibly supported: campaigns actively reinforce engagement on both the brand and the retailer/seller side. We offer - People-oriented management without bureaucracy. - Flexible hours. - 100% remote position. - 18 working days of annual paid vacation. - Paid sick leaves. - Friendly and engaging professional team. - Learning and development program. - Accounting and legal support.

At Terumo, we advance lifesaving medical technologies to benefit society. Are you eager to make a difference with us? Here, you’ll grow your expertise while staying true to your personal aspirations. Guided by our Japanese heritage, we act with respect, take ownership, and pursue continuous improvement. If you see yourself in our values, keep reading; this might be the opportunity you're looking for Department Info At Terumo Cardiovascular, we develop, manufacture and distribute medical devices for cardiac and vascular surgery with an emphasis on cardiopulmonary bypass, intra-operative monitoring and vascular grafting. This includes a full-line of perfusion products, electromechanical products, and the surgical portfolio which includes endoscopic vessel harvesting products and surgical stabilization products and other niche products. Job Summary As Marketing Manager EMEA for the Surgical Solutions portfolio, you hold full end-to-end responsibility for the surgical solutions portfolio within the Cardiovascular business. The role is pivotal in ensuring business continuity, sustaining strong growth momentum and further developing the portfolio across EMEA markets. Reporting to the EMEA Marketing Director Cardiovascular, you combine strategic marketing leadership with hands-on execution. The focus lies on portfolio ownership, lifecycle management, commercial performance and close collaboration with country sales teams, the commercial excellence team and clinical team. With full EMEA scope and particular exposure to Europe and the Middle East, the role offers high visibility and direct impact on a profitable and fast-moving business. Job Responsibilities Portfolio & Growth Ownership - Full responsibility for the Surgical Solutions product portfolio across EMEA, including Endoscopic Vessel Harvesting (EVH), surgical stabilization devices and selected niche product lines. - Sustaining and accelerating double-digit year-over-year growth while safeguarding profitability and market position. - Acting as the commercial owner for pricing, selling price strategy, revenue development and margin performance. Marketing Strategy & Execution - Defining and executing the EMEA marketing strategy for the portfolio in line with Cardiovascular business objectives. - Translating strategy into clear, actionable go-to-market plans for local organizations, with a strong focus on execution excellence. - Managing product lifecycle activities, including forecasting, budgeting input and long-range planning. Market & Opportunity Development - Continuously monitoring market trends, customer needs and competitive dynamics across EMEA. - Identifying growth opportunities, new applications and potential portfolio expansions, including partnerships, distribution models or acquisitions. - Supporting the development of new clinical applications, such as expansion of EVH into vascular or peripheral use cases. Cross-Functional & Country Collaboration - Working closely with Sales, Clinical Support, Marketing Communications and other cross-functional stakeholders to drive consistent execution. - Acting as a product and market expert for country teams, supporting commercial effectiveness and customer engagement. - Engaging directly with customers and clinicians, including occasional presence in clinical or operating room environments. People & Team Contribution - Potential responsibility for a small team setup, with limited people management depending on future organizational needs. - Contributing actively to a collaborative, pragmatic and high-performing team culture. Profile Description Professional Background - You have at least 3 to 5 years of experience in marketing or product management within medical devices or a closely related healthcare environment. - Experience with portfolio ownership, lifecycle management and commercial accountability is highly valued. - Exposure to clinical environments, operating rooms or hospital settings is considered a strong advantage. Skills & Capabilities - Strong strategic and analytical mindset, combined with the ability to translate strategy into operational action. - Solid financial acumen, including comfort with pricing, budgeting, revenue and profitability KPIs. - Confident communicator with the ability to collaborate effectively across functions, countries and cultures. - High degree of ownership, autonomy and resilience in a fast-paced, performance-driven environment. - Curiosity and willingness to deepen product and clinical knowledge through hands-on learning. Personal Fit - Comfortable operating in a small, close-knit international team where collaboration and interpersonal fit matter. - Able to balance strategic thinking with hands-on execution and immediate problem-solving. - Fluent in English; additional European or regional languages are an asset. - Flexible to travel between 30% and 40% of our time, mainly within Europe and the Middle-East. Offer Terumo offers the opportunity to take ownership of a profitable, high-impact portfolio within a global medical technology leader known for quality, integrity and long-term vision. Our focus countries to hire are: Germany, Belgium, France, UK, Spain and Poland. The role provides: - High visibility and influence within the Cardiovascular EMEA organization. - Broad EMEA exposure with meaningful responsibility and decision-making autonomy. - A collaborative international environment that values expertise, initiative and continuous improvement. - Opportunities for professional growth, learning and development within a stable yet entrepreneurial organization. - A competitive compensation and benefits package aligned with experience and scope. - Remote work is possible Contact Person Jan Swinnen Working at Terumo means advancing healthcare with heart. Here, you are empowered to grow your own way, inspired to create to innovate, and supported as we get there together. Join us in shaping a healthier future for our patients, society, and each other.