Rallyware

Responsibilities User activation, engagement, and retention - Design and execute campaigns that move users through key stages: from first login to habitual engagement, and from engaged user to paying customer. - Identify where users drop off or disengage and develop targeted messaging interventions to address it. - Support lifecycle marketing across the full user journey — onboarding, re-engagement, milestone moments, and retention. - Support the platform flywheel: design campaigns that reinforce engagement on both the brand and retailer/seller sides, understanding how activity on one side creates value for the other. In-product and lifecycle messaging - Design and execute in-product communication campaigns: onboarding nudges, feature announcements, re-engagement prompts, conversion triggers. - Own and operate marketing automation and lifecycle messaging tools tied to user behavior signals. - Write clear, user-appropriate copy for in-product messages, push notifications, emails, and contextual prompts. Marketplace conversion support - Work closely with the Marketplace PM to align marketing execution with the marketplace product — one important surface where activation and conversion happen. - Design campaigns and messaging that support user-to-customer conversion within the enterprise-approved marketplace experience. - Support upsell and retention messaging for paid users in the Direct Selling segment. Release and product communication - Translate product releases into clear, structured communication for internal teams (Sales, CS, Support). - Own the internal release notes process: make new capabilities understandable and actionable for non-product audiences. - Maintain consistent product messaging across teams so everyone speaks about the product in the same way. Measurement and iteration - Track key growth and engagement metrics and use them to prioritize where to focus campaign effort. - Run structured experiments: A/B tests on messaging, timing, segmentation, and offer framing. - Share results with the team in a way that drives decisions, not just reporting. Qualifications - 3–5+ years of hands-on experience in growth marketing, lifecycle marketing, or user engagement, ideally within a B2B SaaS or platform context. - Comfortable with marketing automation tools and basic product analytics — data-literate and comfortable drawing conclusions from funnel data. - Strong written communication: able to write for end users and for internal audiences, adjusting tone and clarity for each. - Execution-oriented — moves fast, owns work end-to-end, and operates well without heavy direction. - Able to work cross-functionally without formal authority: aligns with PMs, designers, CS, and Sales as a collaborator, not a gatekeeper. - Advanced English or higher: Exceptional written and verbal communication skills are required. Nice to have - Experience with marketplace, two-sided platform, or B2B2C models. - Familiarity with Direct Selling, retail frontline, or distributor-driven sales environments. - Experience running messaging experiments and documenting learnings systematically. - Exposure to enterprise SaaS contexts where the end user and the economic buyer are different people. What success looks like - User activation, engagement, and retention metrics are improving quarter over quarter as a result of campaigns and messaging work. - The marketplace conversion funnel has measurable campaigns running at each stage — not ad hoc, but systematic. - In-product messaging operates as a real, instrumented channel with regular experiments and documented learnings. - Internal teams receive consistent, timely, and usable release communication without chasing the product team for it. - The platform flywheel is visibly supported: campaigns actively reinforce engagement on both the brand and the retailer/seller side. We offer - People-oriented management without bureaucracy. - Flexible hours. - 100% remote position. - 18 working days of annual paid vacation. - Paid sick leaves. - Friendly and engaging professional team. - Learning and development program. - Accounting and legal support.

• Work with customers to clearly understand their business needs and to design programs using Rallyware offerings to accomplish their business goals and objectives. • Based on program design, define the scope of the business implementation project and develop a detailed scope of work. • Facilitate working sessions and meetings required to drive customer requirements, communicate status and/or support risk mitigation strategies. • Exhibit excellent communication and leadership skills to establish a common understanding of project timelines, milestones, and delivery expectations. • Create a training curriculum based on customer needs and product features. • Incorporate motivating, creative, and interactive training techniques to enhance the training experience, in an effort to maximize customer use and improve retention. • Work with internal resources to update/create end-user online self-directed training materials. • Acquire detailed knowledge of the Rallyware products and solutions and act as the trusted advisor to customers. • Summarize and report on project status for internal management. • Make sure that all members of the Rallyware team are engaged and focused on our customers’ ultimate objectives.