Overview Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place–one customer, one business, one innovative leap at a time. Come join our journey! Responsibilities https://www.youtube.com/watch?v=0tMgKm_71qs (by clicking this link you are being referred to an external site that is not part of Panasonic) Meet the Recruiter: Amber Smallwood What You'll Get To Do: This Retail Media Marketing Specialist role exists to support the execution, optimization, and analysis of retail media campaigns across major platforms, such as Amazon, Walmart, Target, Costco, Best Buy and others, ensuring alignment with business goals and driving performance through data-driven insights and cross-functional collaboration. It plays a key role in enhancing digital visibility, customer engagement, and sales growth through strategic media management. Retail Media Campaign Support - Execute and optimize campaigns across Amazon Ads (primary focus), as well as Walmart Connect, Target Roundel, Best Buy Ads, Costco, and other retail media networks - Monitor campaign performance and drive continuous optimization against KPIs such as ROAS, CPA, CTR, and conversion rate - Partner with agency teams to ensure timely execution, asset delivery, and campaign performance improvements - Implement A/B testing strategies and apply learnings to improve efficiency and scale Marketing Execution - Understand and analyze customer shopping behavior to identify opportunities to improve engagement, conversions, and overall campaign performance - Ensure media budgets are controlled within KPI limits established by the business units. - Leverage Clean Room Data such as Amazon Marketing Cloud to enhance campaigns and target audiences - Apply a test-and-learn mindset to continuously improve campaign outcomes Analytics & Reporting - Analyze campaign, sales, and shopper data to identify trends, insights, and optimization opportunities - Translate complex data into clear, actionable recommendations that drive performance improvements - Maintain dashboards and support performance reporting using tools provided by the Business Intelligence team - Ensure accuracy and consistency across retail media reporting and dashboard tools - Support competitive benchmarking and market research initiative Cross-Functional Collaboration - Partner with Sales, Category, Marketing, and Creative teams to align campaigns with promotional calendars and product launches - Coordinate digital shelf initiatives including PDP optimization and Brand Store updates - Ensure alignment across internal teams and agency partners to support campaign success Operational & Administrative Support - Support budget pacing, track media spend, and assist with invoice management and reconciliation - Maintain campaign documentation and assist with purchase order creation. - Ensure strong attention to detail across all campaign and operational processes Innovation & Growth - Stay current on retail media trends, platform updates, and emerging technologies - Demonstrate curiosity and a willingness to learn and apply new tools, including AI, to improve workflows and campaign performance - Recommend new tactics, platforms, and optimizations to expand reach and drive incremental sales Qualifications What You'll Bring: Education & Experience - Bachelor’s degree in marketing, Business, or related field. - 5+ years of experience in digital media, preferably with a focus on retail media or e-commerce. - Strong hands-on experience managing campaigns directly within Amazon Ads (required) - Experience with additional retail media networks such as Walmart Connect, Target Roundel, Best Buy Ads, or similar platforms (preferred) - Experience working with Vendor Central; Seller Central experience a plus - Experience working with media agencies and cross-functional teams Technical Skills - Strong analytical skills with advanced proficiency in Excel - Ability to transform data into actionable insights and performance recommendations - Experience with tools such as Pacvue, Skai, Profitero, Helium 10, or similar platforms - Familiarity with retail media dashboards and reporting tools Problem Solving - Proven ability to interpret data, identify trends, and drive performance improvements - Strong problem-solving skills with a results-oriented mindset - Curious and fast learner with a desire to continuously test and improve Communications - Strong verbal and written communication skills - Collaborative team player with the ability to work cross-functionally - Positive, proactive attitude in a fast-paced environment Other Requirements - Detail-oriented with strong organizational and time management skills - Ability to manage multiple priorities and work independently with minimal supervision - Limited travel required for conferences and strategic meetings Problem Solving: Complexity of problems - Proven ability to interpret data and translate insights into actionable strategies. - Excellent oral and written communication skills - Strong attention to detail and organizational skills; able to manage multiple tasks and timelines effectively. - Flexible, adaptable team player with strong interpersonal skills - Must be able to work independently with minimal supervision Communications: Key communications contacts (internal/external) and level of persuasion required - Internal: Sales Team, Category team, Marketing Team, Data & Analytic Team - External: Agencies and platforms Other Requirements: e.g. Working conditions, physical requirements, travel, etc. - Limited Travel to business conferences and strategic meetings. Benefits & Perks - What's In It For You: Panasonic prioritizes total well-being and offers comprehensive benefits options to support physical, emotional, financial, social, and environmental health: - Health Benefits – Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options. - Voluntary Benefits – Life, accident, critical illness, disability, legal, identity theft, and pet insurance. - Panasonic Retirement Savings & Investment Plan (PRSIP) – 401(k) plan with company matching contributions and immediate vesting. - Paid Time-Off Benefits – Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave. - Educational Assistance – Tuition reimbursement for job-related courses after six months of service. - Health Management and Wellbeing Programs –Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service. - Employee Recognition Program - High5 employee recognition and awards platform, quarterly and annual employee recognition - Annual Bonus Program - Opportunity for an annual performance-based bonus. We Take Opportunity Seriously: At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and Honesty have been part of our core values for more than 100 years and we are proud of our diverse culture as an equal opportunity employer. The wage range of $75,000-$85,000 is just one component of Panasonic’s total package. Actual compensation varies depending on the individual’s knowledge, skills, experience, and location. This role may be eligible for discretionary bonuses and incentives. *The minimum hourly wage for this role will be the greater of the posted range, or minimum wage for the location where the employee will be working, subject to local minimum wage requirements. ​We understand that your career search may look different than others and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience. If you are actively looking or starting to explore new opportunities, send us your application!​ Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristic protected by law. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic. #LI-AS1 #LI-REMOTE REQ-154369

About the Job The Lifetime Value Co. is looking for a Marketing Creative Strategy Director to lead the strategy, development, and optimization of performance-driven advertising creative across our paid marketing channels. This role will sit at the intersection of media buying, creative production, and analytics to ensure our advertising creative is continuously evolving, testing, and scaling to drive performance. This role will oversee the ideation, testing, and iteration of creative across paid social, YouTube, display, native and emerging upper-funnel channels including connected TV. The ideal candidate understands how creative drives performance marketing results and can translate campaign data and media buyer insights into scalable creative concepts, particularly in video formats. They should have a strong intuition for what makes content go viral—from scroll-stopping hooks and compelling storytelling arcs to emotional triggers and trend-aware formats that earn organic reach even within paid environments. You will collaborate closely with our marketing buyers, creative team, video production partners, and external agencies to ensure a strong pipeline of new creative concepts and a structured approach to testing and optimization. This role is responsible for ensuring creative development moves quickly, testing remains disciplined, and learnings are continuously fed back into the next generation of advertising. At LTV, we all work closely together across teams so there’s no red tape or bureaucracy. We get things done! What You Will Get to Do Paid Marketing Creative Strategy - Own the strategic roadmap for paid marketing creative across social, paid search, display platforms, YouTube, and emerging upper-funnel channels. - Identify new creative angles, messaging frameworks, hooks, and formats to continuously improve marketing performance. - Study and reverse-engineer viral content patterns—including hook structures, narrative pacing, emotional triggers, and trend-driven formats—to inform paid creative development. - Develop structured creative testing strategies to support ongoing experimentation and creative iteration across paid social channels. - Build and maintain a pipeline of new concepts designed to drive measurable performance improvements across campaigns. Creative Concept Development - Develop and refine advertising concepts that align with performance marketing goals and channel-specific best practices. - Partner with the marketing creative team and video production partners to translate concepts into finished ads. - Create clear creative briefs outlining messaging, audience targeting, hypotheses, and success metrics for each campaign. - Drive development of high-performing direct response creative, particularly short-form and mid-form video with strong hooks and compelling storytelling that drive watch-through and action. Creative Testing & Optimization - Design and oversee a structured creative testing program to ensure consistent experimentation and learning across paid social and video channels. - Analyze performance data from marketing campaigns to identify trends in messaging, hooks, formats, storytelling approaches, . - Iterate on winning concepts and identify opportunities to refresh or expand high-performing creative themes. - Partner with marketing buyers to rapidly deploy and evaluate new creative across campaigns. Video & Performance Content Strategy - Lead the strategy for performance video creative across platforms such as paid social and YouTube. - Develop scalable video storytelling frameworks—including hook-first structures, pattern interrupts, and retention-optimized pacing—that improve engagement, watch time, and conversion rates. - Identify new video formats, narrative structures, and visual approaches that resonate with target audiences and have the potential to generate viral engagement. - Collaborate with video contractors and creative teams to develop and optimize video assets for performance. Cross-Functional Collaboration - Act as the primary bridge between media buying, creative production and performance analytics teams. - Work closely with marketing buyers to align creative strategy with campaign performance insights and media opportunities across social channels. - Coordinate with internal creative teams, external agencies, and production partners to ensure timely delivery of creative assets. - Ensure all creative development efforts align with marketing goals, timelines, and channel-specific requirements. Creative Insights & Performance Reporting - Monitor the performance of creative assets across campaigns—including paid social and video—to identify patterns and insights. - Translate performance data into actionable creative insights that inform future concept development. - Document learnings from testing and build a knowledge base of successful messaging, formats, hooks, storytelling frameworks, and creative approaches. - Share regular insights with marketing and creative teams to improve the overall effectiveness of advertising efforts. Creative Production Oversight - Manage the flow of creative concepts from ideation through production and launch. - Ensure creative assets are developed efficiently and meet the needs of media buyers and campaign timelines. - Provide strategic direction and feedback to creative teams, agencies, and video partners throughout the development process. - Maintain a consistent cadence of new creative production to support campaign scaling and testing needs. What You Bring to the Table - 7+ years of experience in performance marketing, creative strategy, or growth-focused advertising roles. - Strong experience developing and optimizing advertising creative for paid social platforms, and performance marketing channels. - Deep understanding of direct response marketing principles and how creative influences campaign performance across social and video environments. - Proven ability to create or identify viral-worthy creative—with a sharp eye for scroll-stopping hooks, compelling storytelling, emotional resonance, and trend-aware formats. - Experience developing video-first advertising strategies, including short-form performance video, hook-driven narratives, and storytelling frameworks that maximize retention and conversion. - Ability to analyze campaign performance data and translate insights into actionable creative strategies. - Experience working cross-functionally with marketing, creative, analytics, and production teams. - Strong concept development and creative briefing skills. - Experience managing or collaborating with external agencies and creative production partners. - Ability to manage multiple initiatives and creative pipelines simultaneously in a fast-paced environment. - Strong communication and collaboration skills with the ability to align multiple stakeholders. Why LTV Co.? If you have ambitions to be a part of a high-growth, results-driven, industry-leading organization, LTV is the place to be. LTV builds exciting data products and then we market them with passion. We’re a remote-first, fast-growing company with headquarters in New York City that balances the culture of a startup with the stability of being an established, profitable company. We want to work with people who strive to be in the top .01% of their field. We understand that getting to the top takes hard work, constant improvement, and by making data-driven decisions. It’s a thrilling time to join the team, as we’re expanding our product offerings in exciting new ways, driving innovation through data, marketing, and web & app development. We believe in diversity and hiring people from all backgrounds and walks of life. You must be energetic, inventive, a team player, and looking to help build and grow the company every day. You must have an inner desire to win and the idea of losing is a non-starter. If you are looking for a position that allows you to work with a group of smart and dedicated people who will support you but still provide the autonomy you need to execute your strategy, then you should probably apply as soon as you’re done reading this! About Us LTV was founded in New York by Josh Levy and Ross Cohen in 2007. At the time their mission was to provide easy and affordable access to public records. Something that in 2007, was only really accessible to corporations. Since then their mission has expanded to developing products and services that grant access to information and data across a number of verticals. In service of this mission, LTV has 9 consumer brands including BeenVerified, NumberGuru, PeopleLooker, NeighborWho, Ownerly, PeopleSmart, Bumper, ReversePhone, and MoneyBot5000. Our mission is to develop a diverse portfolio of technologies, products, and services, that give all people equal access to unbiased data and information. We believe that through this access people can empower and protect themselves in today’s ever-changing world, filled with fake news, deception, and a lack of transparency.

“This role is not eligible for U.S. immigration sponsorship.” About the Job The Lifetime Value Co. is looking for a Marketing Creative Strategy Director to lead the strategy, development, and optimization of performance-driven advertising creative across our paid marketing channels. This role will sit at the intersection of media buying, creative production, and analytics to ensure our advertising creative is continuously evolving, testing, and scaling to drive performance. This role will oversee the ideation, testing, and iteration of creative across paid social, YouTube, display, native and emerging upper-funnel channels including connected TV. The ideal candidate understands how creative drives performance marketing results and can translate campaign data and media buyer insights into scalable creative concepts, particularly in video formats. They should have a strong intuition for what makes content go viral—from scroll-stopping hooks and compelling storytelling arcs to emotional triggers and trend-aware formats that earn organic reach even within paid environments. You will collaborate closely with our marketing buyers, creative team, video production partners, and external agencies to ensure a strong pipeline of new creative concepts and a structured approach to testing and optimization. This role is responsible for ensuring creative development moves quickly, testing remains disciplined, and learnings are continuously fed back into the next generation of advertising. At LTV, we all work closely together across teams so there’s no red tape or bureaucracy. We get things done! What You Will Get to Do Paid Marketing Creative Strategy - Own the strategic roadmap for paid marketing creative across social, paid search, display platforms, YouTube, and emerging upper-funnel channels. - Identify new creative angles, messaging frameworks, hooks, and formats to continuously improve marketing performance. - Study and reverse-engineer viral content patterns—including hook structures, narrative pacing, emotional triggers, and trend-driven formats—to inform paid creative development. - Develop structured creative testing strategies to support ongoing experimentation and creative iteration across paid social channels. - Build and maintain a pipeline of new concepts designed to drive measurable performance improvements across campaigns. Creative Concept Development - Develop and refine advertising concepts that align with performance marketing goals and channel-specific best practices. - Partner with the marketing creative team and video production partners to translate concepts into finished ads. - Create clear creative briefs outlining messaging, audience targeting, hypotheses, and success metrics for each campaign. - Drive development of high-performing direct response creative, particularly short-form and mid-form video with strong hooks and compelling storytelling that drive watch-through and action. Creative Testing & Optimization - Design and oversee a structured creative testing program to ensure consistent experimentation and learning across paid social and video channels. - Analyze performance data from marketing campaigns to identify trends in messaging, hooks, formats, storytelling approaches, . - Iterate on winning concepts and identify opportunities to refresh or expand high-performing creative themes. - Partner with marketing buyers to rapidly deploy and evaluate new creative across campaigns. Video & Performance Content Strategy - Lead the strategy for performance video creative across platforms such as paid social and YouTube. - Develop scalable video storytelling frameworks—including hook-first structures, pattern interrupts, and retention-optimized pacing—that improve engagement, watch time, and conversion rates. - Identify new video formats, narrative structures, and visual approaches that resonate with target audiences and have the potential to generate viral engagement. - Collaborate with video contractors and creative teams to develop and optimize video assets for performance. Cross-Functional Collaboration - Act as the primary bridge between media buying, creative production and performance analytics teams. - Work closely with marketing buyers to align creative strategy with campaign performance insights and media opportunities across social channels. - Coordinate with internal creative teams, external agencies, and production partners to ensure timely delivery of creative assets. - Ensure all creative development efforts align with marketing goals, timelines, and channel-specific requirements. Creative Insights & Performance Reporting - Monitor the performance of creative assets across campaigns—including paid social and video—to identify patterns and insights. - Translate performance data into actionable creative insights that inform future concept development. - Document learnings from testing and build a knowledge base of successful messaging, formats, hooks, storytelling frameworks, and creative approaches. - Share regular insights with marketing and creative teams to improve the overall effectiveness of advertising efforts. Creative Production Oversight - Manage the flow of creative concepts from ideation through production and launch. - Ensure creative assets are developed efficiently and meet the needs of media buyers and campaign timelines. - Provide strategic direction and feedback to creative teams, agencies, and video partners throughout the development process. - Maintain a consistent cadence of new creative production to support campaign scaling and testing needs. What You Bring to the Table - 7+ years of experience in performance marketing, creative strategy, or growth-focused advertising roles. - Strong experience developing and optimizing advertising creative for paid social platforms, and performance marketing channels. - Deep understanding of direct response marketing principles and how creative influences campaign performance across social and video environments. - Proven ability to create or identify viral-worthy creative—with a sharp eye for scroll-stopping hooks, compelling storytelling, emotional resonance, and trend-aware formats. - Experience developing video-first advertising strategies, including short-form performance video, hook-driven narratives, and storytelling frameworks that maximize retention and conversion. - Ability to analyze campaign performance data and translate insights into actionable creative strategies. - Experience working cross-functionally with marketing, creative, analytics, and production teams. - Strong concept development and creative briefing skills. - Experience managing or collaborating with external agencies and creative production partners. - Ability to manage multiple initiatives and creative pipelines simultaneously in a fast-paced environment. - Strong communication and collaboration skills with the ability to align multiple stakeholders. Your Reward for Greatness - 100% remote work culture that supports flexibility and work-life balance. - Competitive base salary - Competitive Annual Performance Bonus - Home Utility Bonus - Great health insurance including medical, dental, and vision - Life insurance and personal accident insurance are fully paid by LTV - Voluntary Life and AD&D insurance - Pet Insurance via Fetch for those who have furry family members, offering coverage for veterinary expenses and peace of mind. - Traditional 401(k) and Roth 401(k) options - Eligible Day 1! - Company matching up to 6% of your gross annual compensation - Fully vested immediately - Competitive Paid Time Off and Sick Time provided - Day of Personal Significance - Birthday Holiday - Paid holidays throughout the year - Early dismissal before a paid company holiday - 5 additional days off for the End of the Year break! - Meal delivery twice a week through Seamless/DoorDash - Anniversary Appreciation Gifts and Milestones Bonuses - Free ClassPass On-Demand workouts to Monthly ClassPass Subsidy - Tax Preparation Bonus - Home Office Reimbursement Perk up to $500 for your perfect work from home setup - Student loan repayment & financial wellness resources via Peanut Butter - Travel Expense Reimbursement for Qualifying Medical Care - Flexible Savings Account/Health Savings Account - Password Management with 1Password - Professional Development Budget, training, and opportunities for professional growth - as we grow, you grow! - An innovative culture with great people to work with! Why LTV Co.? If you have ambitions to be a part of a high-growth, results-driven, industry-leading organization, LTV is the place to be. LTV builds exciting data products and then we market them with passion. We’re a remote-first, fast-growing company with headquarters in New York City that balances the culture of a startup with the stability of being an established, profitable company. We want to work with people who strive to be in the top .01% of their field. We understand that getting to the top takes hard work, constant improvement, and by making data-driven decisions. It’s a thrilling time to join the team, as we’re expanding our product offerings in exciting new ways, driving innovation through data, marketing, and web & app development. We believe in diversity and hiring people from all backgrounds and walks of life. You must be energetic, inventive, a team player, and looking to help build and grow the company every day. You must have an inner desire to win and the idea of losing is a non-starter. If you are looking for a position that allows you to work with a group of smart and dedicated people who will support you but still provide the autonomy you need to execute your strategy, then you should probably apply as soon as you’re done reading this! About Us LTV was founded in New York by Josh Levy and Ross Cohen in 2007. At the time their mission was to provide easy and affordable access to public records. Something that in 2007, was only really accessible to corporations. Since then their mission has expanded to developing products and services that grant access to information and data across a number of verticals. In service of this mission, LTV has 9 consumer brands including BeenVerified, NumberGuru, PeopleLooker, NeighborWho, Ownerly, PeopleSmart, Bumper, ReversePhone, and MoneyBot5000. Our mission is to develop a diverse portfolio of technologies, products, and services, that give all people equal access to unbiased data and information. We believe that through this access people can empower and protect themselves in today’s ever-changing world, filled with fake news, deception, and a lack of transparency.

• Gain an understanding of the financial institution culture and program growth goals • Develop a marketing calendar that reflects the program strategy • Conduct regular accountability meetings with financial institution marketing partners • Complete a quarterly scorecard for each institution • Send welcome email explaining initial consulting process • Conduct 3-4 annual individual consulting sessions • Craft the quarterly newsletter for the MAM audience • Manage the timeline for program webinars