As a Demand Generation Manager, you'll support the strategy and execution of programs that drive pipeline growth and revenue. You’ll help run integrated campaigns across channels, optimize conversion throughout the funnel, and collaborate closely with content, product marketing, sales, and revenue operations. Key Responsibilities - Support the development and execution of demand generation programs to drive pipeline growth - Execute integrated campaigns across: - Paid search - Paid social - Display & retargeting - Email - Events & partnerships - Assist in building and optimizing lead nurture programs to improve conversion rates - Collaborate with content and product marketing on campaign messaging and assets - Track campaign performance and analyze results to inform future improvements - Help manage marketing automation workflows and maintain data accuracy in HubSpot and CRM systems - Assist with budget tracking and campaign spend optimization - Contribute to testing new growth channels and tactics

This is a remote position. Basic Function: Lead the design, execution, and optimization of ETS's full-funnel marketing infrastructure—owning everything from paid media strategy and CRM automation to pipeline measurement and revenue attribution. This role bridges marketing and sales, ensuring lead quality, conversion efficiency, and clear ROI accountability across all demand generation channels. Funnel Architecture & Conversion Optimization: Design and build full-funnel marketing architecture—mapping the complete customer journey from ad impression through MQL, SQL, opportunity, and closed won. - Conduct monthly funnel analysis to identify drop-off points and implement fixes - Run A/B tests on lead funnels and optimize for conversion and client experience Paid Media Strategy: Own paid media architecture across Google Ads, YouTube, and Meta platforms, including managing agencies and directing campaign structure, audience targeting, creative strategy, and budget allocation. Marketing Technology & Data Infrastructure: Manage the marketing technology stack and ensure data integrity across: Zoho CRM, Zoho Marketing Automation, Google Analytics, and ad platform integrations. - Develop the marketing attribution model: UTM tracking, multi-touch attribution, and revenue attribution by channel Attribution & Reporting: Build real-time dashboards reporting on funnel metrics, channel performance, cost per acquisition, and campaign ROI Sales Alignment: Build and refine Zoho CRM workflows in partnership with sales—lead scoring, auto-assignment, SLA enforcement. - Define and enforce MQL/SQL criteria; own the marketing-to-sales hand-off process - Coordinate with sales leadership to gather feedback on lead quality, understand conversion patterns, and adjust targeting - Review and optimize automated nurture sequences across email, text, and call touchpoints Requirements CRM & Marketing Automation: - Deep expertise with CRM platforms (Zoho strongly preferred - Deep Hands-on experience building marketing automation workflows and lead nurture sequences - Experience implementing Meta Conversions API (CAPI) or similar server-side tracking - Hands on experience with Meta Ads Manager, Google Ads, YouTube Ads - History or proven strategic direction resulting in measurable upside Paid Media & Analytics: - Hands-on experience with Meta Ads Manager and Google Ads at scale - Strong analytical skills—comfortable with funnel metrics, conversion rate analysis, and attribution - Experience managing ad agency relationships and vendor performance oversight Preferred Qualifications: - Experience in B2B professional services, tax, or accounting industry marketing - Zoho CRM certification or deep platform expertise - Experience marketing specialty tax services (cost segregation, R&D tax credits, etc.) - SQL or data querying skills for custom analysis - Google analytics 4 certification or advanced GA experience - Experience scaling marketing function from $25m to $50m+ company revenue - Thorough understanding of MQL-to-SQL conversion at sale Education/Certification: - Bachelor's degree in Marketing, Business, Data Analytics, or related field; - 5–8 years in growth marketing, demand generation, or revenue operations roles. Proven track record of improving MQL-to-SQL conversion rates at scale. Language Skills: - Ability to write reports, business correspondence, and operational documentation. - Ability to effectively present information and respond to questions from managers, sales staff, clients, and the general public. Reasoning Ability: - Ability to solve practical problems and analyze data to support sales performance and operational improvements. - Ability to interpret a variety of instructions furnished in written, oral, or schedule form. Computer Skills: - Knowledge of CRM software (ZOHO preferred), Excel, Microsoft Word, Outlook, and sales reporting tools. Benefits Medical, Dental, Vision, Basic Life, Vol Life, Short-Term Disability, LTD, Doctegrity, ID Theft, Legal, Pet, 401k, PTO, and much more!

Are you ready to take your career to the next level by joining a global medical device market leader in diabetes care? At Insulet Corporation, we are transforming lives with innovative products that empower people living with diabetes to take control of their health. Over years of technological advances, we developed Omnipod®, a line of tubeless, wearable, Pod-based insulin management systems. Position Overview In this entry level role, we are looking for an energetic and detail-oriented Lead Generation Specialist to join our Inside Sales team. This role will be responsible for the tactical execution of the new customer acquisition strategy as well as collaborating with our sales team to ensure the successful transfer of a qualified lead. Responsibilities: - Responsible for making outbound calls to patients who have expressed interest in the OmniPod System. - Responsible for handling inbound calls from patients generated through physicians’ offices as well as through marketing programs. - Introduce our sales team process to prospective patients - Apply knowledge of Insulet’s products to answer customer’s inquiries about the OmniPod product and competitive comparisons to move prospects through the sales cycle in agreed upon time frames. - Generate sales qualified leads out of potential patients by converting marketing generated leads. - Performs other duties as required. Education and Experience: Minimum Requirements - Associates Degree Preferred Qualifications - BA/BS Degree - Spanish Fluency - Experience in medical software (EMR/PM) - Experience in a medical practice - Salesforce/CRM competency Skills and Competencies - Ability to work collaboratively in a team-oriented environment. - Must have excellent communication and strong relationship building skills Physical Requirements: - Requires sitting and standing associated with a normal office environment. - Manual dexterity needed for using a computer keyboard. - Lightweight lifting may be required. - Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. If you’re ready to be a part of a company that’s changing the future of diabetes care, we want to hear from you. Join us at Insulet Corporation, where your talent will make a real difference in people’s lives. NOTE: This position is eligible for 100% remote working arrangements (may work from home/virtually 100%; may also work hybrid on-site/virtual as desired). #LI-remote Additional Information: Compensation & Benefits: For U.S.-based positions only, the annual base salary range for this role is $24.26 - $36.39 This position may also be eligible for incentive compensation. We offer a comprehensive benefits package, including: • Medical, dental, and vision insurance • 401(k) with company match • Paid time off (PTO) • And additional employee wellness programs Application Details: This job posting will remain open until the position is filled. To apply, please visit the Insulet Careers site and submit your application online. Actual pay depends on skills, experience, and education. Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com. We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it! At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. (Know Your Rights)

• Send outreach messages to new leads (using templates) • Respond to incoming messages and take over conversations • Source and add 60 new, original leads daily (no duplicates) by copying and tracking visitors from profile activity • Ensure messaging matches client profiles and tone • Maintain consistent engagement (don’t overthink—just execute) • Support client interactions (friendly, attentive replies)