This is a remote position. Basic Function: Lead the design, execution, and optimization of ETS's full-funnel marketing infrastructure—owning everything from paid media strategy and CRM automation to pipeline measurement and revenue attribution. This role bridges marketing and sales, ensuring lead quality, conversion efficiency, and clear ROI accountability across all demand generation channels. Funnel Architecture & Conversion Optimization: Design and build full-funnel marketing architecture—mapping the complete customer journey from ad impression through MQL, SQL, opportunity, and closed won. - Conduct monthly funnel analysis to identify drop-off points and implement fixes - Run A/B tests on lead funnels and optimize for conversion and client experience Paid Media Strategy: Own paid media architecture across Google Ads, YouTube, and Meta platforms, including managing agencies and directing campaign structure, audience targeting, creative strategy, and budget allocation. Marketing Technology & Data Infrastructure: Manage the marketing technology stack and ensure data integrity across: Zoho CRM, Zoho Marketing Automation, Google Analytics, and ad platform integrations. - Develop the marketing attribution model: UTM tracking, multi-touch attribution, and revenue attribution by channel Attribution & Reporting: Build real-time dashboards reporting on funnel metrics, channel performance, cost per acquisition, and campaign ROI Sales Alignment: Build and refine Zoho CRM workflows in partnership with sales—lead scoring, auto-assignment, SLA enforcement. - Define and enforce MQL/SQL criteria; own the marketing-to-sales hand-off process - Coordinate with sales leadership to gather feedback on lead quality, understand conversion patterns, and adjust targeting - Review and optimize automated nurture sequences across email, text, and call touchpoints Requirements CRM & Marketing Automation: - Deep expertise with CRM platforms (Zoho strongly preferred - Deep Hands-on experience building marketing automation workflows and lead nurture sequences - Experience implementing Meta Conversions API (CAPI) or similar server-side tracking - Hands on experience with Meta Ads Manager, Google Ads, YouTube Ads - History or proven strategic direction resulting in measurable upside Paid Media & Analytics: - Hands-on experience with Meta Ads Manager and Google Ads at scale - Strong analytical skills—comfortable with funnel metrics, conversion rate analysis, and attribution - Experience managing ad agency relationships and vendor performance oversight Preferred Qualifications: - Experience in B2B professional services, tax, or accounting industry marketing - Zoho CRM certification or deep platform expertise - Experience marketing specialty tax services (cost segregation, R&D tax credits, etc.) - SQL or data querying skills for custom analysis - Google analytics 4 certification or advanced GA experience - Experience scaling marketing function from $25m to $50m+ company revenue - Thorough understanding of MQL-to-SQL conversion at sale Education/Certification: - Bachelor's degree in Marketing, Business, Data Analytics, or related field; - 5–8 years in growth marketing, demand generation, or revenue operations roles. Proven track record of improving MQL-to-SQL conversion rates at scale. Language Skills: - Ability to write reports, business correspondence, and operational documentation. - Ability to effectively present information and respond to questions from managers, sales staff, clients, and the general public. Reasoning Ability: - Ability to solve practical problems and analyze data to support sales performance and operational improvements. - Ability to interpret a variety of instructions furnished in written, oral, or schedule form. Computer Skills: - Knowledge of CRM software (ZOHO preferred), Excel, Microsoft Word, Outlook, and sales reporting tools. Benefits Medical, Dental, Vision, Basic Life, Vol Life, Short-Term Disability, LTD, Doctegrity, ID Theft, Legal, Pet, 401k, PTO, and much more!

Are you ready to take your career to the next level by joining a global medical device market leader in diabetes care? At Insulet Corporation, we are transforming lives with innovative products that empower people living with diabetes to take control of their health. Over years of technological advances, we developed Omnipod®, a line of tubeless, wearable, Pod-based insulin management systems. Position Overview In this entry level role, we are looking for an energetic and detail-oriented Lead Generation Specialist to join our Inside Sales team. This role will be responsible for the tactical execution of the new customer acquisition strategy as well as collaborating with our sales team to ensure the successful transfer of a qualified lead. Responsibilities: - Responsible for making outbound calls to patients who have expressed interest in the OmniPod System. - Responsible for handling inbound calls from patients generated through physicians’ offices as well as through marketing programs. - Introduce our sales team process to prospective patients - Apply knowledge of Insulet’s products to answer customer’s inquiries about the OmniPod product and competitive comparisons to move prospects through the sales cycle in agreed upon time frames. - Generate sales qualified leads out of potential patients by converting marketing generated leads. - Performs other duties as required. Education and Experience: Minimum Requirements - Associates Degree Preferred Qualifications - BA/BS Degree - Spanish Fluency - Experience in medical software (EMR/PM) - Experience in a medical practice - Salesforce/CRM competency Skills and Competencies - Ability to work collaboratively in a team-oriented environment. - Must have excellent communication and strong relationship building skills Physical Requirements: - Requires sitting and standing associated with a normal office environment. - Manual dexterity needed for using a computer keyboard. - Lightweight lifting may be required. - Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. If you’re ready to be a part of a company that’s changing the future of diabetes care, we want to hear from you. Join us at Insulet Corporation, where your talent will make a real difference in people’s lives. NOTE: This position is eligible for 100% remote working arrangements (may work from home/virtually 100%; may also work hybrid on-site/virtual as desired). #LI-remote Additional Information: Compensation & Benefits: For U.S.-based positions only, the annual base salary range for this role is $24.26 - $36.39 This position may also be eligible for incentive compensation. We offer a comprehensive benefits package, including: • Medical, dental, and vision insurance • 401(k) with company match • Paid time off (PTO) • And additional employee wellness programs Application Details: This job posting will remain open until the position is filled. To apply, please visit the Insulet Careers site and submit your application online. Actual pay depends on skills, experience, and education. Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com. We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it! At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. (Know Your Rights)

• Send outreach messages to new leads (using templates) • Respond to incoming messages and take over conversations • Source and add 60 new, original leads daily (no duplicates) by copying and tracking visitors from profile activity • Ensure messaging matches client profiles and tone • Maintain consistent engagement (don’t overthink—just execute) • Support client interactions (friendly, attentive replies)

Job Purpose: - Responsible for managing marketing lead generation campaigns with business partners that support marketing initiatives with guidance from vendor brand managers. Liaise and co‐ordinate with external suppliers for execution of activities. Collaborate with internal and external campaign stakeholders to support product sales growth. Ensure deliverables meet identified specifications, internal quality standards and external legal requirements. This person will also assist with lead follow up activities for reporting on campaign's success. Responsibilities: - Communicate with business partners and provide them all the necessary information they need prior to a campaign launching - Input, Tracking and monitoring of leads and opportunities for reporting - Develop solutions to defined tasks, typical problems and projects appropriate in scope and complexity. - Follow-up with resellers on all their scheduled appointment to collect and document lead-feedback - Address lead qualification concerns with the 3rd party suppliers - Provide regular updates on campaign progress to the business stakeholders - Collaborate with internal stakeholders to support a campaign - Review campaign reporting from 3rd party suppliers and make updates to our systems for reporting - Answer questions or address concerns related to campaign or participating business partners from internal stakeholders or vendors brands Knowledge, Skills and Experience: - Entry Level (0 to 1 Years of relevant work experience) is required. - Required Education: - Bachelor's Degree - Able to execute instructions and to request clarification when needed. - Able to use common office equipment. - Possesses basic data entry skills. - Able to recognize and attend to important details with accuracy and efficiency. - Able to perform basic mathematical calculations. - Able to interact effectively with higher levels of management (managers & above) - Able to communicate clearly and convey necessary information. - Able to converse and write effectively in Portuguese and other local / regional language. - Able to constructively work under stress and pressure when faced with high workloads and deadlines. - Able to work independently with minimum supervision. - Able to effectively multi-task. - Able to adjust readily to change and adapt as needed. - Able to be immobile for long extended periods. - Able to quickly learn/adapt to new systems and technology. - Able to use relevant computer systems and applications at a basic level. Working Conditions: - Remote / Work-from-home. TD SYNNEX Statements: TD SYNNEX is committed to the full inclusion of all qualified individuals. As part of this commitment, TD SYNNEX will ensure that persons with disabilities are provided reasonable accommodations. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact your recruiter TD SYNNEX is an Equal Opportunity Employer- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. At TD SYNNEX we embody our shared values of Collaboration, Accountability, Integrity, Excellence and Inclusion. Our organization strives to provide a diverse and inclusive environment for all our colleagues, company and community. Key Skills At Shyft Global Services, a TD SYNNEX Company, our values guide everything we do: Together, We Own It, We Dare to Go, We Grow and Win, and above all, We Do the Right Thing. These principles shape how we work with each other, our partners, and our communities as we drive innovation and create lasting impact. #DNS What’s In It For You? - Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle. - Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses. - Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program. - Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities. - Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program. - Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives. Don’t meet every single requirement? Apply anyway. At Shyft Global Services, a TD SYNNEX Company, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for! We are an equal opportunity employer and committed to building a team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law.