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We make the world healthier, happier, and more connected by bringing people together around fitness and health.
Senior Lifecycle Marketing Manager
Location
Texas
Posted
76 days ago
Salary
0
Seniority
Senior
Job Description
Senior Lifecycle Marketing Manager
SweatPals
• Own the full lifecycle for Pals and Hosts across email, push, SMS, and in-app messaging • Build onboarding flows that drive first RSVP and first host event • Create segmentation, behavioral triggers, and win-back journeys • Improve activation and retention through CRM experiments • Analyze lifecycle performance and iterate based on insights • Collaborate with Product, Engineering, and AI team to deliver personalized user journeys • Own lifecycle strategy end-to-end
Job Requirements
- 5+ years of experience in lifecycle, CRM, retention, or growth roles
- Deep expertise in segmentation, automation, experimentation, and behavior-based lifecycle strategy
- Fluent in tools like Customer.io, Hightouch, Braze, HubSpot, Iterable, or similar
- A strategic thinker who can design systems, not just campaigns
- A self-starter who proactively identifies opportunities, proposes solutions, and leads initiatives
- Strong communicator and empathetic storyteller
- Experience influencing Product, Engineering, and cross-functional partners
- Comfortable operating as both a strategic leader and hands-on IC
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
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ezCaterezCater is the world’s largest online marketplace for business catering.
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