Senior Manager, Hotel Level Marketing - Program Strategy (COR015PO) Location: 15305 N Dallas Parkway, Suite 600, Addison, TX 75001 This role is based at one of our corporate offices in McLean, VA, Dallas, TX, or Remote (in the U.S) Hilton - Shared Services - Dallas Exceptional Hospitality Starts with You This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, call center, and analytics, and marketing functions! As a Senior Manager, Hotel Level Marketing Services, you will support these areas which are at the core of Hilton's "commercial engine" and are important to Hilton's ability to achieve profitable growth. On the Hotel Level Marketing team reporting to the Director, Hotel-Level Marketing, you will own Strategy and Operations of our Enterprise Hotel-Level Paid Media Program. What you'll do during a typical day: - Drive performance for an Enterprise Digital Program: Identify hotels' business needs and translate them to accelerate Program adoption, retention and performance. - Program Strategy: Develop a strategy to meet the business goals. Identify and prioritize new capabilities to profitably serve hotel needs. - Project Management: Serve as the central liaison with partners to communicate program strategy, risks, opportunities and timelines - Elevate Program commercial performance: Use data, market trends and financial modeling to guide Program growth. - Performance Optimization: Identify and size opportunities to improve Program ROI, enhance efficiency, and strengthen value for participating hotels - Reporting & Analytics: Develop and monitor Key Performance Indicators to evaluate program/channel effectiveness. - Ensure Program Enablement: Oversee Program execution to deliver best-in-class user experience for participating hotels. - Continuous improvement: Identify opportunities for process automation and optimization to improve efficiencies and reduce Program cost How you'll collaborate with others: - Partner with internal and external (agency) teams to deliver cohesive experiences for hotels engaged in our Program. Projects you'll take ownership of: - Lead end-to-end strategy and operations for the Hotel Level Paid Media Program, across the Americas region. What It Takes to Make the Stay You have these minimum qualifications: - Seven (7) years of work experience. - Five (5) years of work experience using analytics to make strategic decisions. - Three (3) years of experience managing a large commercial program or multi-channel marketing programs. - Experience communicating and influencing at different levels across a matrixed organization, including senior management. - Experience managing multiple projects concurrently. It would be useful if you have: - Experience in Account Services in an advertising or creative agency (i.e. Account Management or Account Strategist). How We'll Help You Thrive At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*: - Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program - Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future - Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents - Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones - Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care - Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP) - Generous paid time off (PTO) – Recharge, relax, and take time for what matters most - Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered - Financial security for your future – Our retirement plans make it easier to save for what's next *Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan. Join an Award-Winning Workplace Culture At Hilton, we don't just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality. Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel. Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical. Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to stay—we're a great place to work. Hilton offers its eligible team members a comprehensive benefits package to support their mental and physical well-being, so they can Thrive personally and professionally. The pay range for this role is $90,000 – $130,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company. #LI-REMOTE Full-time | Hilton Corporate | Day Shift | Manager | Sales and Marketing

• Own the Teacher and Buyer personas globally, designing high-conversion lifecycle campaigns. • Build omnichannel "evergreen" campaigns focused on driving retention, expansion and engagement. • Align with Customer Experience teams to create consistent customer touch points for both teachers and administrators. • Partner with Product teams to build in-product touchpoints to improve product usage, education, and retention. • Use customer journey data to pilot A/B tests and personalization tactics that increase conversion. • Analyze campaign health regularly, turning raw data into actionable insights and executive-level performance updates.

CTM, FSP BU based in Korea Syneos Health® is a leading fully-integrated life sciences services organization built to accelerate customer success. We partner with innovators at every point across the drug development and commercialization continuum, helping them navigate complexity, anticipate change and accelerate progress. Our Clinical Solutions team members act with a drug development mindset, applying their years of experience and deep expertise to truly understand customer needs and represent those in the solutions we shape. Whether you join us in a Functional Service Provider partnership or a Full-Service environment, you’ll collaborate with passionate problem solvers, innovating as a team to help our customers achieve their goals. We are agile and driven to deliver – for one another, our customers, and, most importantly, for those in need. Discover what your 25,000 future colleagues already know: Why Syneos Health • We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program. • We are committed to building an inclusive culture – where you can authentically be yourself. Central to this is our purpose – Driven to Deliver – which captures the passion of our colleagues to show up each day and shape solutions that have the ability to dramatically impact someone’s life. • We are continuously building the company we all want to work for and our customers want to work with. Why? Because we know that when we bring together smart colleagues from across the world, we can shape the future of healthcare, driving impact for customers and defining the pace of patient progress. Job Responsibilities - Responsible for site management oversight, clinical monitoring and central monitoring deliverables with a focus on patient safety, protocol/GCP/regulatory compliance and data integrity. - Oversees site interactions post activation through site closeout. This may include patient recruitment, investigator payments or other related activities. - May be responsible for identification of critical data and process, protocol execution risks and risk mitigations related to completion of the Risk Assessment and Categorization Tool (RACT). - Reviews the study scope of work, budget and protocol content and ensures the clinical project team (CRAs/Central Monitors) is aware of the contractual obligations and parameters. - Uses prior clinical experience, operational data, metrics and reports to identify risks to clinical trial management deliverables. - Escalates to the project manager any risks to clinical trial management deliverables (timeline, quality and budget) and any activities and requests which are out of contracted scope. - Employs strategic thinking and problem-solving skills to propose and implement risk mitigations. - Participates and presents in key meetings such as Kick Off Meeting. - Serves as an escalation point for communications with investigator site staff and may be required to interact on the phone or in person with principal investigators or other site staff members. This may include accompanying CRA team members to sites for observation or conflict resolution. - Collaborates with other functional leaders such as Study Start Up, Patient Recruitment and Data Management to coordinate delivery handoffs and meet expected study milestones such as site activation targets, enrollment targets and database lock timelines. Reviews and provides feedback on other functional plans (e.g. Data Management Plan, Communication Plan) as they relate to the clinical trial management activities. - Responsible for development and ongoing maintenance of clinical study tools and templates, including the Clinical Monitoring Plan. Ensures CTMS, dashboards and other systems are set up and available for use by the clinical team, including overseeing user acceptance testing (UAT) as needed. Ensures access and audit trail reviews are conducted as required. - Coordinates initial and ongoing training to the study team regarding protocol specificities, Case Report Form (CRF) completion, dashboards, Sponsor Standard Operating Procedures (SOPs), clinical plans and guidelines, data plans and timelines for the study. - Oversees resourcing allocations for CRAs and Central Monitors, site assignments and study team members' conduct, and identifies risks to delivery or quality. - Ensures quality of the clinical monitoring, central monitoring and site management deliverables within a project and maintain proper visibility of its progress by the use of approved systems and / or tracking tools. - Reviews the project oversight dashboards and other clinical trial systems (e.g. Clinical Trial Management System (CTMS), Electronic Data Capture (EDC), eDiary, Electronic Patient Reported Outcomes (ePROs),Trial Master File (TMF), IVRS/IWRS, Central Monitoring dashboards), to oversee site and patient activities, study team conduct and to ensure the data has been updated to reflect timely execution of all operational aspects (required visits/calls, duration, and frequency) according to plan. - Understands the monitoring strategy required for the study and, where required, participates in the development of the study risk assessment plan. Is accountable for their assigned clinical team members' understanding, ongoing compliance and delivery according to the stated monitoring strategy, CMP/SMP, and risk plans. - Reviews the content and quality of site and central monitoring documentation (site monitoring calls, site visit reports, site letters, central monitoring reports and pertinent correspondence), to ensure they represent site management activities and conduct and that they appropriately convey any risks to protocol/GCP compliance, trial conduct, patient safety or data integrity. Document requested revisions and approvals in CTMS. Ensures these deliverables are provided according to company and/or sponsor specifications, including delivery deadlines. - Interacts with the client and other functional departments related to clinical monitoring, central monitoring and site management activities and deliverables. Provides status updates on the clinical deliverables and risks to clients, project management and leadership as per departmental or study agreements. Provides solutions for obstacles in protocol execution and site management. - Demonstrates understanding of other functions' roles in achieving compliance and delivery according to protocol, SOPs, ICH GCP and country regulations. This may include data management, study start up, patient recruitment, medical monitoring, pharmacovigilance and Quality Assurance (QA). Supports Inspection Readiness for clinical trial management scope. - Oversees CRAs and Central Monitors assigned to the study and routinely assesses study-specific process and training compliance, CMP compliance, and identifies emerging risks. May develop and support execution of corrective action plans at site and study level. Supports and completes activities to achieve data cut and lock deadlines. - Provides feedback to line managers on staff performance including strengths as well as areas for development. May be assigned to larger,more complex trials. Qualifications: - Bachelor’s degree or RN in a related field or equivalent combination of education, training and experience - Demonstrated ability to lead and align teams in the achievement of project milestones - Demonstrated capability of working in an international environment. - Demonstrated expertise in site management and monitoring (clinical or central) - Preferred experience with risk-based monitoring - Demonstrates understanding of clinical trial management financial principles and budget management - Knowledge of Good Clinical Practice/ICH Guidelines and other applicable regulatory requirements - Must demonstrate good computer skills - Good communication, presentation and interpersonal skills among project team and with sites - Strong conflict resolution skills - Demonstrated ability to apply problem solving techniques to resolve complex issues, and apply a risk management approach to identifying and mitigating potential threats to the successful conduct of a clinical research project. - Demonstrates critical thinking to determine the cause and appropriate solution in the identification of issues - Moderate travel may be required, approximately 20% Get to know Syneos Health Over the past 5 years, we have worked with 94% of all Novel FDA Approved Drugs, 95% of EMA Authorized Products and over 200 Studies across 73,000 Sites and 675,000+ Trial patients. No matter what your role is, you’ll take the initiative and challenge the status quo with us in a highly competitive and ever-changing environment. Learn more about Syneos Health. http://www.syneoshealth.com Additional Information Tasks, duties, and responsibilities as listed in this job description are not exhaustive. The Company, at its sole discretion and with no prior notice, may assign other tasks, duties, and job responsibilities. Equivalent experience, skills, and/or education will also be considered so qualifications of incumbents may differ from those listed in the Job Description. The Company, at its sole discretion, will determine what constitutes as equivalent to the qualifications described above. Further, nothing contained herein should be construed to create an employment contract. Occasionally, required skills/experiences for jobs are expressed in brief terms. Any language contained herein is intended to fully comply with all obligations imposed by the legislation of each country in which it operates, including the implementation of the EU Equality Directive, in relation to the recruitment and employment of its employees. The Company is committed to compliance with the Americans with Disabilities Act, including the provision of reasonable accommodations, when appropriate, to assist employees or applicants to perform the essential functions of the job.

• You ensure the sales organization can present professionally and convincingly: creation and preparation of proposal and pitch presentations • Coordination and consolidation of cost estimates from specialist departments • Structuring service descriptions, value propositions and storylines • Further development of existing pitch decks (content & visualization) • Development and expansion of partnerships with existing and new platform partners • You act as the content link between the business unit and central marketing: preparation and development of webinar topics and content • Creation of various presentations (internal & external) including ensuring high presentation quality ("clear story, attractive slides") • You work directly with the Managing Director and provide both operational and substantive support: management of the Managing Director’s LinkedIn presence (topic planning, content coordination, posting cadence) • Support with organizational matters (small back-office component) • Preparation and support for client meetings (materials, agenda, logistics) • Depending on the topic, provide technical/subject-matter input during meetings or in follow-ups • You help translate new ideas into concrete offerings: exchange with subject-matter roles (e.g., Head of Platforms, Head of Engineering) • Market and competitive analyses (trends, offerings, positioning) • Participation in the development of new products, services or offering components • Coordination of go-to-market activities with the central marketing team • Creation of texts and content (AI-assisted) including feedback loops with the specialist departments