Automation Intelligence

• Technische Umsetzung und Steuerung von CRM-Kampagnen in Tools wie Salesforce Marketing Cloud, Braze oder vergleichbaren ESPs • Aufbau und Automatisierung von Workflows, Journeys und Trigger-Kampagnen • Segmentierung von Zielgruppen und Pflege von Datenmodellen (z. B. Data Extensions in SFMC) • Integration und Anbindung von Datenquellen (API, SQL, ETL-Prozesse) • Erstellung und Pflege von dynamischen Templates (HTML, AMPscript, Liquid etc.) • Testing, QA und Monitoring von Kampagnen (inkl. Reporting & Troubleshooting) • Enge Zusammenarbeit mit Data, Kreation und Projektmanagement zur Umsetzung ganzheitlicher CRM-Projekte

• Design and implementation of production AI and agent systems • Development of modern architectures around LLMs, knowledge graphs and data integration • Not only setting up solutions conceptually, but also bringing them hands-on into production • Responsibility for deployment and optimization of on‑prem LLMs (e.g., vLLM, Ollama)

• Design, management and implementation of marketing automation measures in HubSpot and other tools. • Responsibility for building, developing and optimizing complex customer journeys and campaign structures. • Planning and leading marketing automation projects – from concept to execution. • Leading and growing a small team. • Structuring, prioritizing and coordinating tasks and requirements across multiple projects. • Developing and implementing segmentation strategies and data-driven automation logic. • Ensuring high quality standards through testing, monitoring and continuous optimization. • Managing and further developing CRM data structures and ensuring clean data processes. • Close collaboration with cross-functional teams and advising internal and external stakeholders. • Documenting, standardizing and improving processes and best practices. • Analyzing campaign performance and deriving concrete optimization measures.

• Operational implementation of marketing automation activities in tools such as HubSpot, Salesforce, Braze or Brevo • Setup, maintenance and further development of automated campaigns, workflows and customer journeys • Creation and implementation of email sequences (e.g., drip emails, triggered emails, lifecycle campaigns), including template editing and content integration • Planning, coordination and independent execution of marketing automation projects • Structured organization and prioritization of tasks within ongoing campaigns and projects • Segmentation of target audiences and implementation of automation logic • Thorough quality assurance and testing (content, personalization, delivery logic) • Maintenance and structuring of data in CRM and marketing automation systems • Close collaboration with consulting, creative and tech teams • Documentation of setups, processes and learnings • Support in the analysis and optimization of campaigns

• Design, management and implementation of marketing automation initiatives in HubSpot, as well as in other tools such as Salesforce, Braze or Brevo • Ownership of building, developing and optimizing complex customer journeys and campaign structures • Planning and leading marketing automation projects – from concept to execution • Structuring, prioritizing and coordinating tasks and requirements across multiple projects • Developing and implementing segmentation strategies and data-driven automation logic • Ensuring high quality standards through testing, monitoring and continuous optimization • Managing and improving CRM data structures and ensuring clean data processes • Close collaboration with cross-functional teams from consulting, creative and tech, and advising internal and external stakeholders • Documenting, standardizing and improving processes and best practices • Analyzing campaign performance and deriving concrete optimization measures

• Responsibility for planning, structuring, and prioritizing projects and tasks • Development of robust business cases to evaluate marketing initiatives • Strategic consulting for internal and external stakeholders • Building and maintaining long-term client relationships • Close collaboration with cross-functional teams

• Development of SEA/PPC strategies, market analyses and account audits • Strategic support and consulting for our clients (by phone and in person) • Expansion and continuous optimization of SEA/PPC accounts • Open, professional communication with our clients • Efficient and targeted integration of AI tools into daily workflows • PPC account management is part of the daily responsibilities • Conducting in-house training sessions for clients • Supporting and presenting planned measures and concepts

• Technical implementation and management of CRM campaigns in tools such as Salesforce Marketing Cloud, Braze, or comparable ESPs • Building and automating workflows, journeys, and triggered campaigns • Segmenting target audiences and maintaining data models (e.g., Data Extensions in SFMC) • Integrating and connecting data sources (API, SQL, ETL processes) • Creating and maintaining dynamic templates (HTML, AMPscript, Liquid, etc.) • Testing, QA, and monitoring of campaigns (including reporting & troubleshooting) • Close collaboration with Data, Creative, and Project Management to deliver holistic CRM projects

• Design, architecture and implementation of a modern intranet in SharePoint Online • Establishment of a structured document management and control system in SharePoint • Integration of a powerful search solution within the Microsoft 365 environment • Gathering requirements, developing appropriate solution concepts and documenting them • Development of SPFx solutions (React, TypeScript) and integration of third-party services via APIs • Automation of processes with Power Automate and Power Apps; visualization with Power BI • Development of governance, security and permission models and ensuring their enforcement • Technical consulting and close collaboration with internal business units • Creation of clear documentation and training materials for end users

• You ensure the sales organization can present professionally and convincingly: creation and preparation of proposal and pitch presentations • Coordination and consolidation of cost estimates from specialist departments • Structuring service descriptions, value propositions and storylines • Further development of existing pitch decks (content & visualization) • Development and expansion of partnerships with existing and new platform partners • You act as the content link between the business unit and central marketing: preparation and development of webinar topics and content • Creation of various presentations (internal & external) including ensuring high presentation quality ("clear story, attractive slides") • You work directly with the Managing Director and provide both operational and substantive support: management of the Managing Director’s LinkedIn presence (topic planning, content coordination, posting cadence) • Support with organizational matters (small back-office component) • Preparation and support for client meetings (materials, agenda, logistics) • Depending on the topic, provide technical/subject-matter input during meetings or in follow-ups • You help translate new ideas into concrete offerings: exchange with subject-matter roles (e.g., Head of Platforms, Head of Engineering) • Market and competitive analyses (trends, offerings, positioning) • Participation in the development of new products, services or offering components • Coordination of go-to-market activities with the central marketing team • Creation of texts and content (AI-assisted) including feedback loops with the specialist departments