Automation Intelligence

• Du erstellst SEA/PPC-Konzepte, Marktanalysen und Account-Audits • Du übernimmst eigenständig die strategische Betreuung und Beratung unserer Kunden (telefonisch und persönlich) • Du kümmerst Dich um den Ausbau und die Weiterentwicklung von SEA/PPC-Accounts • Du pflegst eine offene, professionelle Kommunikation mit unseren Kunden • Du integrierst KI-Tools effizient und zielgerichtet in Deinen Arbeitsalltag • PPC-Account-Management gehört zu Deinen daily-doings • Du führst Inhouse-Schulungen bei Kunden durch • Du unterstützt und präsentierst geplante Maßnahmen und Konzepte

• Technical implementation and management of CRM campaigns in tools such as Salesforce Marketing Cloud, Braze, or comparable ESPs • Building and automating workflows, journeys, and trigger-based campaigns • Segmenting target audiences and maintaining data models (e.g., Data Extensions in SFMC) • Integrating and connecting data sources (API, SQL, ETL processes) • Creating and maintaining dynamic templates (HTML, AMPscript, Liquid, etc.) • Testing, QA, and monitoring campaigns (including reporting & troubleshooting) • Close collaboration with Data, Creative, and Project Management teams to deliver holistic CRM projects

• Technische Umsetzung und Steuerung von CRM-Kampagnen in Tools wie Salesforce Marketing Cloud, Braze oder vergleichbaren ESPs • Aufbau und Automatisierung von Workflows, Journeys und Trigger-Kampagnen • Segmentierung von Zielgruppen und Pflege von Datenmodellen (z. B. Data Extensions in SFMC) • Integration und Anbindung von Datenquellen (API, SQL, ETL-Prozesse) • Erstellung und Pflege von dynamischen Templates (HTML, AMPscript, Liquid etc.) • Testing, QA und Monitoring von Kampagnen (inkl. Reporting & Troubleshooting) • Enge Zusammenarbeit mit Data, Kreation und Projektmanagement zur Umsetzung ganzheitlicher CRM-Projekte

• Design and implementation of production AI and agent systems • Development of modern architectures around LLMs, knowledge graphs and data integration • Not only setting up solutions conceptually, but also bringing them hands-on into production • Responsibility for deployment and optimization of on‑prem LLMs (e.g., vLLM, Ollama)

• Design, management and implementation of marketing automation measures in HubSpot and other tools. • Responsibility for building, developing and optimizing complex customer journeys and campaign structures. • Planning and leading marketing automation projects – from concept to execution. • Leading and growing a small team. • Structuring, prioritizing and coordinating tasks and requirements across multiple projects. • Developing and implementing segmentation strategies and data-driven automation logic. • Ensuring high quality standards through testing, monitoring and continuous optimization. • Managing and further developing CRM data structures and ensuring clean data processes. • Close collaboration with cross-functional teams and advising internal and external stakeholders. • Documenting, standardizing and improving processes and best practices. • Analyzing campaign performance and deriving concrete optimization measures.

• Operational implementation of marketing automation activities in tools such as HubSpot, Salesforce, Braze or Brevo • Setup, maintenance and further development of automated campaigns, workflows and customer journeys • Creation and implementation of email sequences (e.g., drip emails, triggered emails, lifecycle campaigns), including template editing and content integration • Planning, coordination and independent execution of marketing automation projects • Structured organization and prioritization of tasks within ongoing campaigns and projects • Segmentation of target audiences and implementation of automation logic • Thorough quality assurance and testing (content, personalization, delivery logic) • Maintenance and structuring of data in CRM and marketing automation systems • Close collaboration with consulting, creative and tech teams • Documentation of setups, processes and learnings • Support in the analysis and optimization of campaigns

• Design, management and implementation of marketing automation initiatives in HubSpot, as well as in other tools such as Salesforce, Braze or Brevo • Ownership of building, developing and optimizing complex customer journeys and campaign structures • Planning and leading marketing automation projects – from concept to execution • Structuring, prioritizing and coordinating tasks and requirements across multiple projects • Developing and implementing segmentation strategies and data-driven automation logic • Ensuring high quality standards through testing, monitoring and continuous optimization • Managing and improving CRM data structures and ensuring clean data processes • Close collaboration with cross-functional teams from consulting, creative and tech, and advising internal and external stakeholders • Documenting, standardizing and improving processes and best practices • Analyzing campaign performance and deriving concrete optimization measures

• Responsibility for planning, structuring, and prioritizing projects and tasks • Development of robust business cases to evaluate marketing initiatives • Strategic consulting for internal and external stakeholders • Building and maintaining long-term client relationships • Close collaboration with cross-functional teams

• Development of SEA/PPC strategies, market analyses and account audits • Strategic support and consulting for our clients (by phone and in person) • Expansion and continuous optimization of SEA/PPC accounts • Open, professional communication with our clients • Efficient and targeted integration of AI tools into daily workflows • PPC account management is part of the daily responsibilities • Conducting in-house training sessions for clients • Supporting and presenting planned measures and concepts

• Technical implementation and management of CRM campaigns in tools such as Salesforce Marketing Cloud, Braze, or comparable ESPs • Building and automating workflows, journeys, and triggered campaigns • Segmenting target audiences and maintaining data models (e.g., Data Extensions in SFMC) • Integrating and connecting data sources (API, SQL, ETL processes) • Creating and maintaining dynamic templates (HTML, AMPscript, Liquid, etc.) • Testing, QA, and monitoring of campaigns (including reporting & troubleshooting) • Close collaboration with Data, Creative, and Project Management to deliver holistic CRM projects