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Genesys

Orchestrating billions of remarkable experiences in more than 100 countries – through cloud, digital and AI technology.

Product Marketing Director

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadTeam 5,001-10,000Since 1990H1B SponsorCompany SiteLinkedIn

Location

Mexico

Posted

74 days ago

Salary

0

Seniority

Lead

10 yrs expEnglish

Job Description

Product Marketing Director

Genesys

• Own regional product messaging clarity and consistency, ensuring global narratives and positioning are applied appropriately across LATAM markets • Drive strategic development of regional clarity on ideal customer profiles, buyer personas, and market opportunity areas to inform go-to-market focus • Align regional teams to product readiness and go-to-market timing, supporting awareness and amplification of new product capabilities • Drive pipeline impact through focused regional go-to-market execution, shaping plays, messaging, and campaigns aligned to priority buyers, personas and use cases • Lead product storytelling for regional events, field activations, and key customer engagements, ensuring clear articulation of product value • Activate regional use cases and experience-led narratives that reflect market relevance and customer outcomes • Partner closely with regional sales and field marketing leaders to influence priorities, enable execution, and support field success • Represent regional perspectives and requirements back to global teams to inform broader product marketing and go-to-market strategy • Support analyst engagement in-region in alignment with global analyst relations efforts • Travel up to 30% to engage with local customers, sales teams, and regional field events.

Job Requirements

  • 10+ years of experience in product marketing, go-to-market strategy, or related roles within B2B technology or enterprise software environments
  • Proven experience supporting regional or multi-market go-to-market execution within a global organization
  • Strong strategic thinking combined with the ability to operate hands-on and drive execution
  • Excellent communication and storytelling skills, with the ability to engage senior stakeholders and field teams
  • Demonstrated ability to work cross-functionally and influence without direct authority
  • Fluent in business English.

Benefits

  • great benefits and perks like larger tech companies
  • independence to make a larger impact on the company
  • ownership of work

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