• Own and manage marketing automation (HubSpot or similar) • Maintain CRM structure, lifecycle stages, and lead routing • Build and optimize lead scoring models • Manage campaign tracking and attribution frameworks • Ensure reporting accuracy and dashboard integrity • Improve marketing workflows and automation • Partner with Sales and RevOps to align systems • Evaluate and manage marketing tech stack

Title: Marketing Operations Manager Location: Mexico City Type: Full Time Workplace: hybrid Category: Revenue Operations Job Description: Restaurant365 is a SaaS company disrupting the restaurant industry! Our cloud-based platform provides a unique, centralized solution for accounting and back-office operations for restaurants. Restaurant365’s culture is focused on empowering team members to produce top-notch results while elevating their skills. We’re constantly evolving and improving to make sure we are and always will be “Best in Class” ... and we want that for you too! This role is based in Mexico City and follows a hybrid schedule (3 days per week in the office). As the position supports U.S. operations, team members may be required to work on certain Mexico holidays based on business and operational needs. The Marketing Operations Manager owns our marketing automation engine and is the core architect behind an AI-powered, highly integrated demand system. You will own Marketo day to day and lead our migration from Marketo to HubSpot, while also serving as the SEM integrations and domain expert. You’ll define the roadmap for marketing automation, manage high‑impact integrations (especially with Google Ads and paid media), and ensure our tools and channels work together to support scalable, efficient growth. You’ll partner closely with Marketing, RevOps, Sales, and the Enterprise Cloud Technology team to improve conversion, efficiency, and data quality. How you'll add value: Marketing Automation & MarTech Ownership - Own, administer, and optimize Marketo as the primary marketing automation platform (governance, configuration, user management) - Establish and maintain standards for programs, channels, campaign types, and naming conventions in Marketo and future HubSpot - Own and optimize integrations between Marketo and Salesforce (SFDC), Google Ads, paid social, Zapier, Glean, and other downstream tools - Ensure integrations are correctly configured, monitored, and optimized to improve SEM and paid media efficiency - Own online/offline conversion tracking and enhanced conversions between Marketo/HubSpot, Zapier, and Google Ads (e.g., GCLID handling, timestamp logic, error troubleshooting, time zone/format alignment) - Design, build, and maintain automation workflows (webhooks, Zaps, smart campaigns, qualification flows) to reduce manual work and improve data quality - Manage and operationalize AI and productivity tools (Glean, Profound, Clay, Actively) to support content creation, enrichment, list building, and campaign execution - Build, iterate, and maintain lead and account scoring models (fit and behavior), including industry and firmographic enrichment Marketo → HubSpot Migration Leadership - Co-Manage end-to-end migration from Marketo to HubSpot, including: - - Audit of current Marketo architecture (programs, fields, scoring, workflows, integrations) - Data and field mapping between Marketo, SFDC, and HubSpot - Rebuilding and improving critical programs, nurtures, and automations in HubSpot - Aligning channel structure, lifecycle stages, and campaign hierarchy in HubSpot - Defining and executing QA/UAT plans and sign-off criteria with stakeholders - Identify Hubspot Ai use cases that will simplify work and streamline workflows - Create and maintain clear migration documentation, timelines, and status updates - Proactively identify and mitigate risks to data integrity, reporting continuity, and campaign performance Day-to-Day Campaign, Email, & Webinar Operations - Ensure reliable, scalable execution of always-on and campaign-based programs by: - - Setting up SFDC campaigns, campaign member statuses, and hierarchies - Cloning and configuring Marketo/HubSpot programs (tokens, smart lists, flows, channel/statuses) - Managing webinar operations end-to-end (Zoom / GoToWebinar, registration flows, attendance sync, on-demand tracking) - Own technical execution for forms, landing pages, and lead capture, including ungated workflows and guides lead forms - Maintain the email and campaign calendar, minimizing collisions and coordinating dependencies Stakeholder Management & Process - Manage the MOPs intake and backlog in Jira and Monday.com, including triage, prioritization, and status communication - Translate business requests from marketing stakeholders into clear technical requirements and proposed solutions - Document and refine SOPs for recurring workflows (webinars, campaign builds, scoring changes, data fixes, migration runbooks) Educate and enable marketers on best practices for leveraging Marketo/HubSpot, SEM integrations, and related tools What you'll need to be successful in this role: - 5–7+ years of experience in Marketing Operations / RevOps at a B2B SaaS company (or similar environment) - Deep hands-on Marketo admin/owner experience (program design, smart campaigns, lifecycle, scoring, integrations) - Demonstrated experience migrating from Marketo to HubSpot (or similar MAP migration), including field mapping, program rebuilds, and change management - Strong working knowledge of: - - SEM/Google Ads strategy and execution, including account structure, audience strategy, and optimization levers - Deep integration between SEM platforms and Marketo/HubSpot, including online/offline conversion tracking, audience syncs, GCLID handling, and core measurement concepts - Salesforce (SFDC) campaign and lead management - Workflow tools such as Zapier (or similar iPaaS) for building and debugging automations - AI-powered tooling across Glean, Profound, and HubSpot AI for content generation, enrichment, and workflow automation - Strong data mindset: comfortable with complex field mappings, timestamps, IDs, and error logs; able to reason through edge cases and constraints - Experience designing, implementing, and documenting repeatable processes (campaign templates, webinar playbooks, request/brief templates, migration checklists) - Excellent stakeholder communication skills: able to explain complex technical issues in simple terms and set clear expectations on timelines, trade-offs, and risks Benefits and Compensation - Compensation for this position is $644,000 - $966,000 MXN annually ($53,666-$80,500 monthly), depending on experience. We also offer a comprehensive benefits package designed to support your health, well-being, and work-life balance. Benefit options include: - Health Insurance - Dental Insurance - Vision Insurance - Life Insurance - Meal Allowance - Monthly Internet & Electricity Stipend - Mental Health Support Resources - And more! $644,000 - $966,000 a year DYN365, Inc d/b/a Restaurant365 is an equal opportunity employer.

• Own and evolve the existing marketing technology stack, including day-to-day system management, troubleshooting, and ensuring accurate data flow between platforms. • Drive continuous optimization of our marketing tools and platforms (e.g., Salesforce, Marketo, 6sense, LeanData, etc.), proactively identifying opportunities to improve performance, scalability, and business impact. • Own data strategy across marketing systems, including data collection, segmentation, governance, and analysis to enable highly targeted, personalized campaigns. • Lead and influence seamless integration between marketing technology and adjacent systems (sales, customer support, product, etc.), ensuring alignment across the GTM. • Implement, oversee, and scale marketing campaigns to streamline lead generation, nurturing, and conversion processes. • Collaborate cross-functionally with content, design, growth, and digital marketing teams to develop high-impact, data-driven campaigns. • Define and maintain end-to-end processes to measure and track marketing performance (lead flow, lead routing, scoring, and lifecycle stages), ensuring clean handoffs, consistent attribution, and actionable reporting. • Establish robust reporting mechanisms to measure and analyze the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement. • Develop and maintain program documentation, including project plans, timelines, and status reports. • Ensure marketing technology practices comply with data privacy regulations (e.g., GDPR, CCPA) and industry standards.

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team. Our services span collectible coins, trading cards, Funko Pops!, video games, event tickets, autographs, and memorabilia. Our subsidiaries include PSA, PCGS, SGC, and Card Ladder. Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 1,900 people across our headquarters in Santa Ana and offices in Jersey City, Tokyo, Shanghai, Hong Kong, Toronto, Guadalajara, Dallas, and Paris. We are seeking a creative and results-driven Event Marketing Manager to take the lead on planning and executing some of our biggest events of the year for our TCG & Pop Culture division of PSA. The ideal candidate will possess a strong background in event management, exceptional organizational skills, a passion for TCG, Pop Culture and non-sports collectibles, the hobby, and experience in managing large flagship events along with a diverse portfolio of smaller events at scale. Creatively evolving our brand experience, event production and how we activate at industry events will be a big part of this role. You'll report to the Senior Manager of Event Marketing and work from our Santa Ana, CA or Jersey City, NJ office. Remote or hybrid candidates will also be considered. We believe that there is significant value in in-person collaboration. If you live within a 1 hour commuting distance to one of our offices, you will be required to be onsite most of the time. This will be discussed further as part of the recruiting process. What You’ll Do: - Event Strategy: Develop and execute a comprehensive events strategy aligned with Collectors' and PSA's objectives, including large flagship events with significant brand presence, a long tail of smaller events, and local drop-off events, all at scale - Partnership Collaboration: Work closely with PSA and other strategic partners to co-create and coordinate events that maximize brand exposure, foster industry relationships, and drive customer engagement on a global scale - Event Planning: Oversee end-to-end event planning, including budgeting, logistics, venue selection, vendor management, and the development of event timelines for a wide range of events - Marketing Integration: Collaborate with the marketing team to ensure event marketing plans are aligned with overall marketing strategies, encompassing pre-event, on-site, and post-event efforts across international markets - Sponsorship Management: Identify and secure event sponsorships, partnerships, and exhibitors that enhance event offerings and generate revenue across various event types and locations - Stakeholder Engagement: Liaise with internal and external stakeholders, including clients, vendors, industry experts, collectors, and the Operations and Customer Care teams to ensure the successful execution of events worldwide - Metrics and Reporting: Establish key performance indicators (KPIs) for your events and provide regular reports on event success, ROI, and attendee feedback - Innovation and Trends: Stay abreast of industry trends and emerging event technologies to continuously enhance event experiences and maintain our leadership position on a global scale Who You Are: - Bachelor's degree in Marketing, Business, or related field - Proven experience (5+ years) in event management, including significant exposure to trade shows and conventions - Ability to manage and work collaboratively with multiple stakeholders - A creative thinker and problem solver with a ‘try new things’ mindset - Exceptional organizational and project management capabilities - Ability to use data to inform investment and strategy - Excellent communication, negotiation, and interpersonal skills - Ability to work in a fast-paced environment and manage multiple projects simultaneously - A passion for collectibles and an understanding of the PSA and PCGS authentication and grading process is a plus Salary Range: The salary range for this position is $105,661-$139,700. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details. Reasons To Join Us: - Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision - Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits - 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals - Vacation: All salaried employees are eligible for flexible time-off - Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays - Employee Discounts: Employees receive discounts on select grading services for approved submissions - Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs - Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities Candidates must be authorized to work in the United States. Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. #LI-Remote #BI-Remote Collectors uses e-Verify to validate your ability to work legally in the United States. We are aware that there are instances where individuals are receiving job offers that fraudulently allege to be from Collectors or one of our business units. This type of fraud can be carried out through false websites, through fake e-mails claiming to be from the company or through social media. We never ask for personal information such as your bank account, Social Security numbers or National IDs, nor do we send or request payments for the purchase of business-related equipment. If you suspect fraud, please reach out to jobs@collectors.com. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We believe that a team that represents a variety of backgrounds, perspectives, and skills will better service the diverse community of collectors we support. If you require an accommodation to apply or interview with us due to a disability or special need, please email people@collectors.com. U.S. residents: for disclosures relating to personal information we collect during the employment application and recruitment process, please see our Privacy Notice for U.S. Applicants. If you are based in California, you can read information for California residents here.