This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’re looking for a hands-on Marketing Specialist to support our Director of Marketing across core marketing initiatives, with a strong focus on content creation and campaign execution. This role is ideal for a marketer who sits at the intersection of content, design, and product — someone who enjoys shaping how our product is positioned, how our stories are told, and how campaigns come to life. - Create high-quality content that fuels campaigns, email programs, and sales enablement - Support social media, paid efforts, and light website updates - Execute across multiple channels and use data to continuously refine and improve results - Work cross-functionally with teams across the organization - Opportunity to grow deeper into creative direction or product marketing over time Qualifications - Bachelor’s degree in Marketing, Communications, or a related field - 2-5+ years of experience in marketing, preferably in the healthcare or SaaS industry - Proven ability to execute and optimize full-funnel marketing strategies that deliver measurable results - Strong visual and design sensibility, with the ability to concept and create polished marketing assets (Adobe Creative Suite experience preferred; portfolio or website required) - Strong analytical skills and experience leveraging metrics to optimize campaigns and drive performance - Strong proficiency in HubSpot, including campaign setup, reporting, and funnel tracking - Familiarity with tools like Google Analytics, Search Console, Ads Manager, and WordPress - Exceptional communication, project management, and organizational skills - Ability to manage multiple projects and priorities in a fast-paced environment Requirements - Create high-quality written content including blog posts, guides, case studies, and email copy - Repurpose content across channels and track keywords for SEO/SEM/AEO purposes - Help translate product capabilities into clear messaging and visual storytelling - Build and execute email campaigns and manage email workflows in HubSpot - Collaborate on campaign concepts and assist with campaign timelines and asset creation - Assist with organic social media content creation and support paid advertising efforts - Track performance across content, email, and campaigns and report on key metrics - Make light content updates in WordPress Benefits - Remote or Hybrid work options - 12 Paid Holidays - Responsible Time off - Volunteerism Day - Paid Parental Leave: 2 Weeks Bonding Leave, 10 Weeks Supplemental Medical Leave (for Birthing Parents Only) - Life insurance - $500,000 guaranteed issue - Short- and long-term disability insurance - Employer match on employee 401(k) contributions - Broadband Reimbursement up to $120 - Health (2-Medical Plan Options), Dental, and Vision Insurance - Employee Assistance Program

The New Jersey State Office of Innovation The New Jersey State Office of Innovation is looking for diverse and experienced team members to deploy world-class innovative and digital services that solve pressing public interest challenges for the people of New Jersey. Our work spans numerous issue and policy areas, and is focused on making an impact in the lives of the New Jerseyans that we serve. Our work has decreased the amount of time it takes to apply for Unemployment Insurance, made it easier to start, operate, and grow a business in the Garden State, and connected millions of New Jerseyans to government programs, services, and benefits. Our team members wear many hats, contributing to both the execution of core projects and the evolution of the Office of Innovation (OOI). We use data and modern research, design, and development methods to inform our decision making, and we collaborate with stakeholders within and outside of government to understand and solve challenges. To learn more about the New Jersey State Office of Innovation, read our impact report and visit our About Us page. The Office of Innovation seeks a skilled and experienced Marketing Analytics & Measurement Lead to join our Communication + Engagement Lab (C+E Lab). This role will focus on leveraging data to transform how the state conducts, evaluates and optimizes marketing outreach efforts, operationalizing and scaling our approach. A successful candidate will integrate data services and activities to develop products that help drive and scale uptake of services throughout the state. For this role, we are seeking skilled and experienced professionals with at least 5 years of relevant experience.  This role will report to the Director of the Communication + Engagement Lab. Your responsibilities may include: Lead C+E Lab Data Strategy & Operations: - Advise on and implement the marketing analytics data and technology ingestion, consolidation, and visualization strategy, defining how platforms, data flows, and measurement systems work together to support campaign execution, optimization, and scale. - Lead day-to-day data and MarTech operations, including platform integrations, tagging and tracking standards, data governance, and ongoing QA to ensure reliable, compliant, and actionable data. - Ensure the marketing data and technology environment meets privacy, security, and compliance requirements while maintaining data quality and operational continuity. Analyze, Visualize, and Model Data: - Design and maintain performance intelligence dashboards in Domo that translate marketing, program, and third-party macro data into clear, decision-ready views of campaign effectiveness and resident uptake. - Develop insight-driven data visualizations that surface trends, outliers, and opportunities, telling a coherent performance story for non-technical stakeholders. - Conduct ad-hoc analyses and modeling to answer priority business questions, generate actionable recommendations, and inform optimization strategies that drive resident uptake of State programs and services. Data Operations & Platform Enablement: - Build and maintain Domo datasets, data flows, and transformations, including connecting source systems through ETLs and managing data validation processes to ensure data accuracy and reliability. - Build models using advanced calculations to support scalable analysis and reporting of metrics, and  marketing campaign performance data. - Monitor and troubleshoot data pipelines and dashboards, proactively identifying issues and ensuring timely, trusted data for stakeholders. Incrementality & Media Mix Modeling: - Implement and maintain a new incrementality framework, including a retrospective analysis of a long-term campaign’s data to estimate lift and establish stable coefficients for planning, forecasting, and evaluation. - Translate lift estimates into a forward-looking impact model that supports ongoing performance measurement, validation, and decisions about campaign scale. - Build and maintain a Media Mix Model (MMM) that incorporates historical performance, incrementality, and scenario planning to simulate budget shifts and forecast ROI. - Design data intelligence dashboards to monitor incremental impact in near real time, enabling optimization and scaling across paid media channels. - Operationalize incrementality and MMM as repeatable, automated, and actionable measurement products across paid media campaigns, integrating concept testing and Lean Data Survey results to “close the loop” on awareness and other untrackable media and directly inform planning and optimization decisions. Data-Enabled Marketing Products & Automation: - Define and implement the data, rules, and logic that power dynamic creative generation, ensuring outputs are aligned with audience needs, campaign objectives, and performance insights. - Partner with creative, media, and technology teams to ensure the toolkit is scalable, easy to use, and integrated into campaign workflows. - Establish measurement and feedback loops to evaluate how dynamically generated assets perform and continuously improve creative effectiveness over time. Engage and Collaborate with a Wide Variety of Stakeholders: - Collaborate with internal teams and external partners to align analytics and measurement with campaign objectives and channel strategies, and testing plans. Ensure effective implementation of analytics tools and data architectures to support campaign execution, performance measurement and operational needs. - Collaborate with product, IT, engineering, data teams, and external marketing agency partners to ensure analytics implementations (including Google Analytics) and data architectures support campaign execution, performance measurement, and operational needs. - Act as a strategic analytics partner to State stakeholders and vendors, translating measurement requirements into clear technical specifications and ensuring data solutions support timely decision-making. - Provide guidance, training, and ongoing support to State stakeholders on best practices for data collection, reporting, and interpretation to enable self-service insights and stronger campaign outcomes. Do What’s Needed for the team: - Work with various teams and initiatives to execute additional duties and responsibilities to advance the Office of Innovation’s mission and work. Experiences, Skills, and Abilities: - 5+ years in marketing analytics, data strategy, or MarTech operations, or 3+ years with a graduate degree in data science, statistics, economics, applied mathematics, or related field. - Proven leadership in analytics, measurement, or data operations in an in-house marketing team or advertising/marketing agency, with the ability to translate complex datasets into actionable insights that drive marketing performance, program uptake, and audience engagement. - Hands-on experience with Google Analytics 4, Google Tag Manager, business intelligence tools and modern digital analytics platforms in multi-channel campaigns. - Hands-on experience  cleaning, consolidating, manipulating and visualizing large datasets and building dashboards and visualizations to support decision-making. - Experience developing and operationalizing repeatable, scalable data and measurement products, including dashboards, models, frameworks, and automation tools, that translate complex data into actionable insights and improve marketing scale, consistency, and performance. - Technical proficiency in SQL, Python, and/or R for data manipulation and modeling, and experience managing ETL processes with databases such as Postgres, BigQuery, or DynamoDB. - Strong skills with BI tools like Domo, Looker Studio, Tableau, or PowerBI, and familiarity with advanced tracking techniques including funnels and event tracking. - Knowledge of statistical and econometric methods for measurement, forecasting, and media mix modeling, as well as multi-channel marketing strategies and performance metrics (broadcast/streaming, OOH, direct mail, radio, programmatic,SEO, SEM, social media, conversion optimization). - Experience designing, evaluating, and applying attribution methodologies across paid media channels, with an understanding of the strengths, limitations, and appropriate use cases of different approaches. - Portfolio or samples of dashboards/visualizations you have built. We welcome applicants from a broad range of backgrounds. If you believe that you could excel in this role, we encourage you to apply. If you have any questions, please contact [email protected].  Compensation: Annual salary of $128,328 commensurate with experience. Benefits include medical, dental, vision, paid leave, and competitive retirement plan options, as well as other optional fringe benefits.   The New Jersey Office of Innovation is proud to be an equal opportunity employer We are deeply committed to the principles of equity, diversity, and inclusiveness and seek to create a pluralistic community for all. We strongly encourage people of color, members of racial and ethnic minority groups, women, LGBTQI+ people, those with disabilities, and Veterans to apply. We are committed to building a team that is reflective of New Jersey’s incredible diversity. We do not discriminate against any candidate because of color, race, age, religion, sex, gender identity or expression, sexual orientation, membership in an employee organization, pregnancy, marital status, status as a parent, ancestry, national origin, disability (physical or mental), family medical history or genetic information, political affiliation, military service, retaliation, or other non-merit based factors. Eligibility You must be authorized to work in the United States. Candidates may be required to pass a background check and complete additional steps as part of the application and onboarding process. You will be considered an “at-will” employee, meaning both employer and employee have the right to terminate employment with or without cause or notice.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are seeking a hands-on Vice President of Marketing to lead and operate the firm’s marketing function. This role reports directly to the Chief Revenue Officer and is responsible for translating revenue strategy into measurable pipeline impact through disciplined execution across demand generation, sales enablement, and brand positioning. As VP of Marketing, you will serve as the functional head of marketing and primary driver of marketing execution at CyberGuard Advantage. Working in close partnership with the CEO, CRO, Sales Leadership, and Practice leaders, you will align marketing initiatives to pipeline targets, revenue priorities, and go-to-market focus areas. This is a builder-operator role designed for a leader who can both set direction and execute with rigor in a services-driven, growth-oriented environment. Key Responsibilities - Marketing Strategy & Functional Leadership - Lead the marketing function and serve as the primary owner of marketing execution and results - Translate revenue goals and go-to-market priorities into clear marketing plans and measurable initiatives - Develop annual and quarterly marketing plans aligned to pipeline and booking targets - Establish KPIs tied to marketing-sourced and marketing-influenced pipeline - Serve as a strategic partner to the CEO and CRO and Sales Leadership on campaign prioritization and messaging - Demand Generation & Pipeline Support - Design and execute integrated demand generation programs supporting net-new logo acquisition and existing-client expansion - Align campaigns to ICPs, vertical priorities, and service lines - Support outbound, ABM, digital, partner, and event-driven programs - Track funnel performance, campaign ROI, and revenue contribution - Optimize programs based on data, feedback, and pipeline gaps - Sales Enablement & Field Marketing - Own development and maintenance of sales enablement materials (pitch decks, case studies, one-pagers, proposal content) - Ensure alignment of messaging across all service lines - Support key industry conferences and events (e.g., RSA, Black Hat, ISACA, PCI NA) - Provide marketing support for strategic pursuits and high-value opportunities - Brand, Messaging & Content - Maintain consistent positioning and messaging across marketing channels - Translate complex cybersecurity and compliance offerings into differentiated market narratives - Oversee thought leadership initiatives, website updates, and campaign content - Act as steward of the CyberGuard Advantage brand in coordination with Revenue leadership - Marketing Operations & Contractor Oversight - Oversee the marketing calendar, campaign workflows, and performance tracking - Coordinate with external marketing vendors and contractors to set priorities and ensure high-quality execution - Lead agency and vendor relationships - Maintain marketing budget tracking and ROI reporting - Design and implement scalable processes to support future team growth Qualifications - 8–12 years of B2B marketing experience, preferably in cybersecurity, compliance, or professional services - Experience leading marketing functions in growth-stage or mid-market organizations - Proven success driving measurable pipeline contribution - Strong collaboration skills with Sales and Revenue leaders - Experience operating in resource-constrained environments with contractor oversight - Data-driven mindset with disciplined operational execution - Experience with CRM and marketing automation ecosystems - Bachelor’s degree or equivalent experience Benefits - Direct alignment with Revenue leadership and measurable growth impact - Opportunity to own and scale the marketing function - High-autonomy environment with clear accountability - Exposure to complex, enterprise cybersecurity markets - Competitive compensation with performance incentives - Comprehensive benefits and remote flexibility Ready to Build and Scale? If you are a hands-on marketing leader who thrives in a revenue-aligned environment and is energized by ownership, accountability, and measurable results, we would welcome the opportunity to connect.

At BioRender, we’re on a mission to accelerate the world’s ability to learn, discover, and communicate science — transforming how knowledge is shared and making science open, collaborative, and easily understandable by all. We’re shaping the future of science communication and are looking for talented individuals to help bring this vision to life! 🚀 About the Role As a Lifecycle Marketing Manager at BioRender, you’ll play a key role in building and optimizing programs that engage, activate, and retain our global community of scientists. You’ll support and execute lifecycle initiatives across the customer journey — from onboarding and activation to adoption, expansion, and retention — ensuring every interaction delivers value and drives long-term growth. This role is ideal for someone who thrives in a data-driven environment, enjoys experimenting and optimizing user journeys, and wants to make a meaningful impact in a product-led SaaS company serving the scientific community. You’ll collaborate closely with Growth, Product, Product Marketing, Data, and RevOps to create seamless, insight-driven experiences that turn users into engaged, long-term customers. What You’ll Be Doing - Execute and optimize BioRender’s lifecycle marketing programs across the full customer journey — from acquisition through retention and expansion. - Build and improve onboarding and activation campaigns to accelerate time-to-value and increase product adoption. - Develop and manage targeted nurture campaigns across email, in-app messaging, and other owned channels to drive engagement and feature usage. - Support experimentation initiatives (A/B testing, behavioral triggers, segmentation strategies) to improve activation, retention, and conversion metrics. - Partner with Product and Growth teams to implement lifecycle touchpoints tied to new feature launches and product updates. - Develop audience segmentation frameworks to personalize messaging and improve performance. - Monitor and report on lifecycle KPIs such as activation rate, engagement, retention, churn, and expansion signals — using insights to recommend optimizations. - Collaborate cross-functionally with Sales, Product Marketing, and RevOps to ensure lifecycle programs align with broader growth goals. - Continuously test, learn, and iterate to improve the customer experience at every stage. What You Bring to the Table - 4–7 years of experience in lifecycle marketing, CRM marketing, growth marketing, or related roles — ideally within B2B SaaS or product-led growth environments. - Experience building and optimizing onboarding, nurture, or retention programs that drive measurable improvements in engagement and adoption. - Strong understanding of customer journey mapping, segmentation, and personalization strategies. - Comfort working with data to analyze performance, identify trends, and inform campaign optimizations. - Hands-on experience with marketing automation and customer engagement platforms (e.g., HubSpot, Marketo, Customer.io, Braze, etc.). - Experience running A/B tests and applying insights to improve conversion and retention outcomes. - Strong cross-functional collaboration skills — comfortable working with Product, Growth, Product Marketing, Data, and RevOps teams. - A proactive, detail-oriented mindset with a passion for creating thoughtful customer experiences. - Experience marketing to scientific, technical, or highly specialized audiences is a strong plus. Why join us? - We are mission-driven: we work collaboratively towards our shared vision of improving scientific communication and accelerating scientific discovery. BioRender figures have appeared in more than 54,000 publications! - BioRender is loved by millions! We have a world-class NPS and a community of loyal fans and users in 200+ countries! - Our company is backed by top investors and accelerators like Y Combinator, and we are on a growth trajectory comparable to many top-performing SaaS companies - We’re remote-first with team members across Canada and the U.S., offering you the flexibility to work from anywhere. BioRender is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.