Job Closed
This listing is no longer active.
95 Percent Group is a leader in literacy instruction for pre-K through grade 8 across the U.S. The company offers professional development training for teachers and administrators as well as print and online products to assist teachers with literacy instruction. 95 Percent Group’s comprehensive educational consulting, professional development, diagnostic assessments, and instructional materials help schools deliver instruction that consistently and significantly increase reading achievement. The company was founded in 2005 and is based in Lincolnshire, IL (northwest suburban Chicago). Its customers are primarily school districts across the U.S., and they are served by consultants who travel for on-site training as well as through online training. 95 Percent Group has a fully engaged and highly committed leadership team who cares deeply about our mission. We’ve hired the best from inside and outside the industry. This is a tremendous opportunity to join a company positioned for continued significant growth. An added plus is knowing that what you’re doing every day is making a significant difference in children’s lives. Come work with a group of smart, fun, passionate professionals who value creativity, innovation, and making an impact. 95 Percent Group, LLC is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Director of Homeschool Marketing
Location
United States
Posted
103 days ago
Salary
$130K - $140K / year
Seniority
Lead
No structured requirement data.
Job Description
Director of Homeschool Marketing
95 PERCENT GROUP LLC
Role Description The Director of Homeschool Marketing is a newly created role at All About Learning Press, designed to elevate and expand the marketing function in support of ambitious awareness, demand, and revenue goals. This direct‑to‑consumer (DTC) role is responsible for developing the annual marketing strategy and leading the execution of a robust, multi‑channel campaign plan across email, organic social, paid digital media, events, partnerships, and more. Success in this role requires a deep understanding of the homeschool market—including competitive dynamics, state‑level funding, buyer personas, and eCommerce strategy. The Director will begin by managing a team of three marketers, with expected future growth, and will collaborate extensively across the organization. Key Responsibilities - Strategic Leadership - Partner closely with stakeholders—including the SVP of Homeschool and SVP of Marketing—to develop and support AALP’s strategic growth objectives. - Create the annual marketing strategy and budget aligned with business goals, increasing awareness, generating demand, and driving revenue across both eCommerce and wholesale channels. - Build and maintain a deep understanding of homeschool buyer personas to inform a multi‑channel campaign strategy across key customer segments. - Brand & Content Development - Oversee the development of competitive, thought‑leadership content that positions AALP as the clear authority in the homeschool curriculum market. - Develop and implement a brand identity strategy, including brand guidelines, messaging, and creative standards across all internal and external touchpoints. - Channel & Partner Management - Lead a network of external partners including digital marketing agencies, PR/communications, content creators, designers, and thought‑leadership consultants. - Collaborate with the affiliate marketing manager to grow affiliate revenue by increasing affiliate participation and expanding marketing resources. - Monitor homeschool market trends and competitor activity to strengthen AALP’s competitive advantage. - Performance Management - Establish marketing KPIs and implement measurement processes to consistently evaluate results. - Use a “test and learn” approach to optimize performance across all channels. - Manage, mentor, and grow an internal marketing team of three, fostering a culture of professional development, learning, and retention. Qualifications - 7+ years of DTC homeschool curriculum marketing experience, including eCommerce and wholesale channels, with progressive responsibility. - Strong understanding of the homeschool market, including competitive landscape, buyer personas, and state‑level funding sources. - Proven experience creating multi‑channel marketing campaigns with a strong emphasis on digital marketing to drive eCommerce revenue at national and state levels. - Experience managing or partnering with affiliate marketing programs, including program growth and asset development. - Ambitious growth mindset, strong problem‑solving skills, and a preference for cross‑functional collaboration. - Excellent written and verbal communication skills and the ability to present and advocate for new ideas. - Highly detail‑oriented with strong project‑management skills and comfort in a fast‑paced environment. - Proficiency in marketing technology tools, including: - HubSpot (required) - CRM systems - eCommerce platforms (WooCommerce preferred) - CMS (WordPress preferred) - AI tools (Liminal, Copilot, etc.) - Proficient in Microsoft Office and project‑management software. - Bachelor’s degree in marketing, communications, or a related field. Requirements - Standard office‑equipment/computer use; some light physical tasks may be required. - Remote work from a home office. - Occasional travel as needed. Company Description All About Learning Press is a leading provider of structured literacy programs for homeschool families and educators. Its multisensory, step‑by‑step programs—including All About Reading, All About Spelling, and All About Math—deliver evidence‑based instruction designed to build confidence and lasting academic success. Trusted by families and educators worldwide, AALP is committed to making high‑quality literacy and math instruction engaging and accessible across home and school settings. 95 Percent Group is an educational publishing and technology company dedicated to empowering teachers with research‑based tools and support. Through its acquisitions of TouchMath and All About Learning Press, the company now serves districts, schools, homeschool families, and private learning environments with proven foundational literacy and math solutions. 95 Percent Group is committed to advancing research and best practices in the science of reading, science of math, and broader science of learning.
Related Guides
Related Categories
Related Job Pages
More Marketing Jobs
Lead Manager of Commercial Marketing
JobgetherWe use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Role Description This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Manager, Commercial Marketing - REMOTE. In this role, you will be pivotal in driving and accelerating the growth of our innovative products and brands. You will work closely with various customer segments and create effective sales training programs. The Senior Manager will lead cross-functional initiatives and ensure our sales teams are well-equipped to meet market demands. Your efforts will make a significant impact on our ability to deliver exceptional service and value to dental professionals across the country. - Develop go-to-market strategies to increase revenue across key categories. - Lead commercialization of new products, ensuring effective messaging and execution. - Create a comprehensive sales training ecosystem aligned with field competencies. - Design and oversee specialty selling certifications in various dental sectors. - Facilitate cross-functional collaboration for training and adoption. - Monitor KPIs and drive improvements based on performance insights. Qualifications - Experience in sales strategy, commercial marketing, or sales enablement roles. - Dental and healthcare industry experience is preferred. - Proven track record in developing and delivering sales training programs. - Ability to simplify complex information into actionable tools for sales. - Strong data-driven decision-making skills using performance metrics. - Familiarity with Salesforce, Power BI and sales enablement tools. Benefits - Competitive salary and performance-based bonus opportunities. - Comprehensive medical, dental, and vision coverage. - 401K Plan with company matching contributions. - Paid Time Off (PTO) and paid parental leave. - Flexible spending accounts and educational benefits. - Volunteer opportunities and a worldwide scholarship program. Company Description
Senior Commercial Marketing Manager
JobgetherWe use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Role Description This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Manager, Commercial Marketing - REMOTE. In this role, you will be pivotal in driving and accelerating the growth of our innovative products and brands. You will work closely with various customer segments and create effective sales training programs. The Senior Manager will lead cross-functional initiatives and ensure our sales teams are well-equipped to meet market demands. Your efforts will make a significant impact on our ability to deliver exceptional service and value to dental professionals across the country. - Develop go-to-market strategies to increase revenue across key categories. - Lead commercialization of new products, ensuring effective messaging and execution. - Create a comprehensive sales training ecosystem aligned with field competencies. - Design and oversee specialty selling certifications in various dental sectors. - Facilitate cross-functional collaboration for training and adoption. - Monitor KPIs and drive improvements based on performance insights. Qualifications - Experience in sales strategy, commercial marketing, or sales enablement roles. - Dental and healthcare industry experience is preferred. - Proven track record in developing and delivering sales training programs. - Ability to simplify complex information into actionable tools for sales. - Strong data-driven decision-making skills using performance metrics. - Familiarity with Salesforce, Power BI and sales enablement tools. Benefits - Competitive salary and performance-based bonus opportunities. - Comprehensive medical, dental, and vision coverage. - 401K Plan with company matching contributions. - Paid Time Off (PTO) and paid parental leave. - Flexible spending accounts and educational benefits. - Volunteer opportunities and a worldwide scholarship program. Company Description
Marketing Executive
JobgetherWe use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Role Description This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Marketing Director - REMOTE. In this strategic role, you will lead the marketing strategies and growth initiatives that drive revenue and brand distinction. Your expertise will guide integrated marketing programs across diverse channels, aiming to enhance customer acquisition and engagement. By collaborating with multi-disciplinary teams, you'll orchestrate projects that resonate with the audience while solidifying our partner's market position. Success in this role means not only achieving business goals but also fostering innovation and alignment throughout the organization. Accountabilities - Own the integrated marketing strategy driving consumer and partner channels. - Lead the planning and execution of integrated marketing campaigns. - Collaborate with B2B marketing to develop co-branded campaigns. - Enhance brand positioning and ensure consistent messaging. - Guide creative teams to develop impactful marketing assets. - Define KPIs and frameworks to measure marketing effectiveness. - Partner cross-functionally to align marketing initiatives with business goals. Qualifications - 10+ years of experience in integrated marketing or digital growth roles. - Proven track record in developing impactful marketing strategies. - Experience in both direct-to-consumer and B2B2C business models. - Strong skills in lifecycle marketing and performance optimization. - Analytical mindset for translating data into actionable strategies. - Excellent leadership and communication skills. Requirements - 10+ years of experience in integrated marketing or digital growth roles. - Proven track record in developing impactful marketing strategies. - Experience in both direct-to-consumer and B2B2C business models. - Strong skills in lifecycle marketing and performance optimization. - Analytical mindset for translating data into actionable strategies. - Excellent leadership and communication skills. Benefits - Compensation: $120,000 - $150,000. - Discretionary Annual Bonus Eligibility: Up to 20%. - Comprehensive medical, dental, and vision plans. - 401K with company match. - Flexible paid time off and office closure on holidays. - Monthly wellness and internet reimbursements. - Professional development opportunities, including certification support. - Mental health resources available. - 100% remote position within the United States. - Must be willing to work EST hours.
Commercial Marketing Manager
JobgetherWe use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Role Description This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Manager, Commercial Marketing - REMOTE. In this role, you will be pivotal in driving and accelerating the growth of our innovative products and brands. You will work closely with various customer segments and create effective sales training programs. The Senior Manager will lead cross-functional initiatives and ensure our sales teams are well-equipped to meet market demands. Your efforts will make a significant impact on our ability to deliver exceptional service and value to dental professionals across the country. - Develop go-to-market strategies to increase revenue across key categories. - Lead commercialization of new products, ensuring effective messaging and execution. - Create a comprehensive sales training ecosystem aligned with field competencies. - Design and oversee specialty selling certifications in various dental sectors. - Facilitate cross-functional collaboration for training and adoption. - Monitor KPIs and drive improvements based on performance insights. Qualifications - Experience in sales strategy, commercial marketing, or sales enablement roles. - Dental and healthcare industry experience is preferred. - Proven track record in developing and delivering sales training programs. - Ability to simplify complex information into actionable tools for sales. - Strong data-driven decision-making skills using performance metrics. - Familiarity with Salesforce, Power BI and sales enablement tools. Benefits - Competitive salary and performance-based bonus opportunities. - Comprehensive medical, dental, and vision coverage. - 401K Plan with company matching contributions. - Paid Time Off (PTO) and paid parental leave. - Flexible spending accounts and educational benefits. - Volunteer opportunities and a worldwide scholarship program. Company Description
